SEO Training Reviews & Testimonials

Overall Rating:  4.​7 out of 5 based on 2​98 reviews

Excellent walk through from basic to complex concepts. I now have a better understanding of the SEO world, having started my journey with this course.

As someone who relies on organic search as a strategic inbound competitive advantage, this course is a must take to fully understand how to scale a modern business in a digital economy and marketplace.

I walked out with a brain full of knowledge and am ready to put everything I learned into action!

I very much appreciate a wealth of information provided now and a decade ago.

There's nothing like learning SEO from the father of SEO himself. It's clear that Bruce is still very passionate about SEO and passing on his methodologies in the training. His passion along with real stories that span 24 years of experience makes the course very exciting. He is also very generous with his time, and uses his own breaks and lunchtimes to answer website-specific questions for attendees (after he's already been teaching for hours!)

Bruce is genuinely moved by his work and his passion is very apparent in his presentation.

The information provided by Bruce Clay in this training was invaluable.

I loved the course and see how it can apply to all communication, not just online/website/SE.

Excellent job Bruce!!

This course was exceptional for providing in-depth information and experience in a way that provided a wholistic view of SEO. The topics all worked together, and Bruce was able to explain how each topic worked and should be implemented.

Insights that as an experienced SEO I hadn't known before. Really liked the philosophy.

Having Bruce available to teach it.

The instructor was clearly very knowledgeable and offered great insight. I also enjoyed walking through the SEO Tool Set and feel like these tools will help us improve our SEO presence.

The organization and clarity of presentation and materials, the expertise of the presenter and willingness to field a variety of questions

I loved the insight Bruce Clay gave us

The instructor was engaging and well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.

Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Very comprehensive course, for beginners or in-depth SEO pros.

I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

It was a great experience. Well worth the investment.

Bruce is known for his 'white hat' practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Great instructors, great content, if you want to succeed at SEO, this is a necessary course to take!

what is the value of a smidge? Tiger as the #1 golfer made $100m per year. He is just a smidge better than the number 10 golfer, but Tiger makes 10x. Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

If you are confused by SEO, you are not alone. Take this course to lift the curtain & have real implementable items to take back to your company.

As I business owner it's beneficial to take the course to know the proper techniques of SEO. I realize that my marketing company is lacking knowledge on SEO.

Loved the information, could easily be expanded to 7 days (though I'm not sure there would have been any room left in my brain for two more days of SEO.

Even experienced SEOs will benefit from learning Bruce Clay's unique methodologies. My head is still spinning with all the new knowledge and To-Do's I now have!

Mindy was passionate and taught us with utmost professionalism and respect. You couldn't have picked a better presenter.

Mindy was very knowledgeable about the subject matter, and it showed. The presence of Duane Forrester in the class was also a welcome addition that really enriched the overall experience. The materials were comprehensive and laid out in a logical way that made it easy to see and grasp the 'big picture' of everything SEO entails.

Mindy was a great instructor, and the material covered was exactly what I needed.

Mindy was delightful. She is knowledgeable and very approachable. She seems to care about people which makes me want to take this class again. She is classy in both personality and appearance. She is a great asset to Bruce Clay! Duane is also very knowledgeable and took time during breaks to impart his knowledge and experience to the attendees. Great team!

The cold-hard recommendations and guidelines to bring back to my department and the enthusiasm in which it was presented.

I enjoyed Mindy's enthusiasm and delivery of the material. Additionally, I liked that Bruce and Duane sat in during the course which further enhanced class discussion.

The instructor was great, the lab and associated checklist were both very helpful and practical.

I appreciate how well the materials are kept up to date.

Open-Ended Response

The instructor is very patient as I asked many questions during the course. She also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!). Also, the article/case-study on Siloing for the Heifer company was extremely helpful.

The amount of depth gone into on each topic was above my expectation - Very useful

The layout of the information, and the comprehensive materials given to us!

The concepts presented and methodology used are great and helped me to understand SEO.

Mindy has great energy, really knows her stuff, and makes it fun for everyone

The course material was very informative, and being able to ask questions about my specific situation was extremely helpful.

This is a great focused training on current foundational concepts and technical issues. The instructor did a great job tying the concepts together with the tool features. It was a great experience.

The instructor (Mindy) was very knowledgeable, excellent materials I can use as reference material and good support staff.

Access to experienced experts including Bruce Clay.

hands on examples and methodology

it helps fill in the gaps

Overall, the experience was great. The materials were a good tool and having printouts to take notes on was beneficial. The largest areas to cover, in my eyes, were keyword research, siloing, and link pruning. Perhaps more time could be spent there. The meals were a huge surprise (I bet you hear that often).

Instructor gave a lot of good examples and understood the material well. It was great to have Bruce Clay there every day to add to the discussions and to answer questions.

Just going over everything in detail - i found this very helpful :-)

Well organized and informative.

I liked the fact that it made concepts easier to understand. Before this course, I relied on reading articles to explain basic SEO concepts, and I often felt like I was lost and just guessing. Mindy made everything very clear and provided stories to back up the topics and to make them easier to understand.

The Training Guides were laid out very well and having colour print on the pages made it inviting to the eyes. Mindy was a great speaker/instructor and made everyone feel welcome. If you haven't been to this course before, you may be very surprised of how much there is to know in order to rank on 1st page. Mindblowing!

Very comprehensive and ACCURATE! There is to much BS but Bruce has put together 100% factual data that could be applied immediately. I sent a few text messages to the office to make some changes during the course!

I could see how to take insights and apply them fire high impact

Instructor's ability to point to real world examples when addressing questions. Networking with attendees was critical to broadening my reach in the industry.

Thorough coverage of core concepts touching on relevant, real world examples

Mindy is a great speaker and keeps the audience's attention.

I liked that Mindy was very well engaged with the content and provided stories to break up the material. I did like that the Advanced course, was an in-depth version of the standard course

the detailed focus

As we are starting an engagement with BCI, the course provided a foundation for the recommendations to follow and also gave guidelines for optimizing the site

Materials, toolset, instruction, clear outline and instructor

Fantastic

No Thanks.

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the 'why?'

Very helpful focus on the basics, as well as a few advanced aspects of SEO

The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

This course is a must for any marketer or SEO.

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience. Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO. Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house. The issue then becomes more geared towards an organizations focus and commitment rather than just an expense. As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

No matter how motivated I was I did not have confidence or tools to get seo right. Trial and error was very frustrating. I feel able to trust that I am doing the right modifications to my websites. Great feeling. I expect to be much more successful!

The advanced course is a perfect extension of the standard course. I highly recommend taking both courses as the advanced ultimately answers the questions that you have after you've taken the standard course.

The SEOToolSet Training Course proves to be a huge asset to our agency every time I take the course. After multiple times, I learn something new every time, and it helps keep me aligned with current best practices and the latest developments in the industry.

Excellent training!

Outstanding training from the Gold Standard in SEO.

The Bruce Clay Advanced Certification SEOToolSet Training will be a game changer in being able to monitor our IS&T team and their changes to our website and how it effects SEO. We have been running blind without these tools.

Probably the best SEO training available

Bruce Clay's SEOToolSet training provides an in-depth understanding of both the 'SEO White Hat Practices' for optimizing content, and being able to understand the 'Source Code' to ensure that our IS&T is correctly coding for SEO optimization. Bruce Clay's team is the only SEO Optimization company that I have worked with that provides the understanding for both.

This course is great for SEO newcomers, as well as SEO power-users. The topics discussed in the course vary widely for any range of SEO experience.

This is an awesome course for understanding how SEO actually functions, from the ground up.

In three short days, I have more than doubled what I knew about SEO, and can speak authoritatively about it with confidence.

The SEO ToolsSet Training Course is a must for any serious professional that works in this fascinating industry. It is, by far, the best course on the subject and Bruce Clay is THE authority on this matter.

Excellent experience, Thanks you.

The course helped to fill in some of the gaps in my knowledge of SEO, and it was great to learn from Bruce firsthand.

I loved the Standard SEOToolSet Training Course! Bruce is an awesome teacher and does a splendid job at explaining all of the material in depth.

Advanced Certification SEOToolSet Trainging Course was a very enjoyable course. The instructors thoroughly explained each concept as students had answers. The material helped me understand, in depth, all of the information that I had learned in the Standard SEOToolSet Training course.

The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. With the knowledge learned from the Advanced Certification SEO ToolSet Training Course our companies will easy move ahead of the competition and excel in search results.

I loved the way Bruce presented the material and answered implementation of the material on company specific questions. I found Mindy to be more approachable and personable. Both instructors also incorporated jokes throughout the presentation which kept things fresh and exciting; there were a lot of laughs! I enjoyed the specific knowledge the instructors had on and about Google, also their personal horror stories based on previous clients were quite entertaining. The materials were outstanding; I specifically loved the SEOToolSet Checklist. The over all experience was relaxed but highly professional.

Search engine optimization should not be attempted without some instruction and guidance. The BCI SEOToolSet Training Course provides the necessary knowledge and tools to pave the way to SEO success!

As a repeat participant, the training was a great refresher and reminded me of what it takes to apply SEO best practices to our websites.

I would recommend Bruce Clays SEO class to anyone who is looking for information on optimizing your website.

It is an interesting experience for me to join the training to learn from the SEO guru, Bruce Clay. He teaches the course by himself and we benefits a lot.

The SEO training provided me valuable information and a better understanding of the topic. Not only did I learn about how to better structure a web site to help ranking but I also learned more about PageRank and how it's calculated which will make be better at my job. The best thing that I think this course does is empower you with knowledge that you can take back to your company & start using right away to make a difference on your web site.

The Standard SEO ToolSet Training Course is a must if you intend to rank well with your websites or clients websites. Search Engine Rankings are not received by chance, but by a thorough knowledge of your company's products and services. Combine that with the science and knowledge of the Standard SEO ToolSet Training Course and you will do well!

BCI is A-OK!

Bruce Clay’s training course and the insights into your website that his optimization tools provide will give you a completive edge in the digital marketing space.

If you're ready to understand how to improve your site and learn a bunch of what SEO is, this is the place to be.

It was a great experience to learn how important SEO and keyword research is in the web development process.

This is really an eye opening experience on SEO subject. It covers so many topics and it is far beyond my expectation for this training!

The Bruce Clay SEOToolSet Course is a must for anyone looking to sharpen their skills and knowledge of SEO.

The SEO Toolset training is very comprehensive and an eye opening experience. The coarse material is very well organized and the knowledge you will gain is second to none.

Highly Recommended to any SEO or internet marketer looking for a top-down approach to how they build and manage the structure of a website. If you want to rank - this is the way.

Bruce Clay very clearly knows what he's doing, but perhaps more importantly he knows how to explain why these tactics are so important. This class teaches the fundamentals of SEO in a way far superior to that of other training options. I wish I had this option years ago when I was responsible for training new SEOs!

An excellent, detailed, and comprehensive treatment of the technical side of SEO including how search engines work.

After taking the Standard SEO ToolSet Training Course, I feel ready to tackle our website and confident that we will be able to increase our traffic and Google ranking significantly.

Awesome learning experience! Bruce Clay is a great teacher, and he obviously practices what he preaches!

SEOToolSet Training gave me a much better understanding of the industry of Search and how to more professionally move forward with my site in the competitive market.

If you are looking for a way to make SEO simple and stay focused on what matters to successfully improve sites, these courses and tools are the answer.

The Bruce Clay training was a great way to solidify any areas that may have been vague for an experienced SEO and provides a great base building out strategy going forward.

Bruce Clay cleaned my mind for 2014, After this week is more and more clear in my mind the necessity to keep in constant evaluation and attentive to the changes that are increasingly fast in how search engines behave, evolution of mobile equipment and how will be the hummingbird evaluation on the way how the people find a website or a (answer), and thereby identify opportunities to generate more organic traffic which increasingly becomes more competitive.

Bruce definitely knows SEO and he is not afraid to share his secrets. He truly is giving back to the SEO profession. Take the course! You won't regret it.

The advanced course reinforces and expands on the topics covered in the regular course. I believe that I have a better understanding of these concepts and a more thorough understanding of the SEO Tool Set than I would have had if I had only taken the regular course. I highly recommend it!

From my experience in attending this course, I seriously doubt that you will be able to find a better one out there. All topics were thoroughly discussed and reinforced through course materials and practical examples. Speaking from someone who has no time to waste and a small budget to work with, I would say that I am glad that I took the time and it was worth every penny.

Mr. Clay presents the materials as only someone with a complete grasp of the subject matter and its potential can. One of the keys to the course quality is engagement--difficult concepts and techniques are presented his material in ways that even the lowest luddite can grasp. We are absolutely going to benefit from this course and the tools.

It was an incredible experience learning about SEO and how important it is to do it right.

Learned tons about SEO. Came away with a huge to do list for our site. I'd highly recommend this course for anyone who wants to rank.

You can use any of my comments in the previous sections of this survey.

If you have not completed the Bruce Clay SEO Training Courses, you have not uncovered all the ways you can improve your website(s) and rankings. It is a must-do for internet marketers.

Great insight shared by Bruce will ultimately help us keep up with this fast changing landscape we call SEO.

I found the SEOToolSet Training Course to be extremely helpful and eye opening and would take it again in an instant. From someone going into the course with a fairly basic and limited understanding of SEO I feel I left the course with a highly desirable skill set that I now respect, comprehend and feel comfortable implementing. Thanks to Bruce and his staff for imparting your wisdom! I will be using this knowledge for years to come!

Even with professional marketing experience, I feel much more confident with the knowledge and skills I obtained through the SEO ToolSet Training Course.

I would highly recommend this course for someone who wants a better understanding of SEO.

This class can save your life. Your brand is at risk if you don't understand how bots work. It clearly defines the importance of content and spam as it relates to everyone's brand. I'm glad I got here now and not later. Every site can have penalties, learn what they might be at this class. Loved the topic of 'Natural' through the class and negative SEO which can happen to anyone.

After 17 years in the Internet marketing business, learning the disciplined Bruce Clay methodology has opened my eyes to the real potential of SEO.

The course prepared me to understand, prioritize, and apply SEO best practices to a website.

SEO ToolSet opened my eyes to the world of REAL SEO. Understanding critical concepts such as proximity and siloing will help me deliver to my business goals better. There wasn't an hour where I did not learn something new!

If you really want to be an expert in SEO, make sure Bruce Clay's training is on your to-do list.

Please see the 1st paragraph of the survey

Would not recommend the Advanced course. Would and have recommend the basic course.

A good way to reinforce and build upon the principles covered in the standard course - really captures the whole picture of how SEO works with all the moving parts.

Bruce is an incredible instructor and has a true grasp on what SEO is and how it should be done. The class will prepare and refresh even the most seasoned of SEO's on the core concepts.

The SEOToolSet Training is an excellent way to dive right into SEO. Bruce teaches the material in a comprehensive format, adding anecdotes and humor every step of the way!

The course was fantastic, and I would recommend it to anyone currently working on SEO or anyone thinking about getting into the industry.

Bruce Clay knows what he is talking about.

I was impressed by how much I was able to learn and actually understand in just three days. What I learned will help shape my companies SEO efforts for years to come.

Going through a Bruce Clay's training session is the best thing you can do for you online business goals. He gives you the answers and tools you demand to help your rankings improve, help your business grow, and help you understand that you are accountable for improving the world wide web experience!

Program is good for the novice as well as the expert, one of the best SEO training programs I have experienced!

As the VP of Marketing for an eCommerce company I expected only high level information that would help better equip me to manage our own SEO staff. I instead left with a higher level of knowledge than originally expected. I now, better understand and can apply proper SEO better than many dedicated SEO professionals I've employed in the past. I was amazed at the number of staff from competing SEO firms were in the Bruce Clay class. A true testament to the respect Bruce Clay has from the SEO community at large. This is a must course for any executive charged with overseeing SEO and I will be sending any future SEO staff to this course before even considering allowing them to touch our sites.

This course provides a great overview to the different aspects of SEO and how they work together to achieve a common purpose, while still getting into more technical details as well. I left with a new appreciation and understanding of how it all works together to achieve significant results.

I learned alot about 'the new SEO'. I'll be back for update training. Any opportunity to work with someone as smart, passionate, and focused as Bruce Clay has to be good for you.

Bruce is an amazing trainer, great deepth and command of the subject matter for all skill levels. Can't wait to train with him again.

I would highly recommend this course for anyone whether your new to SEO or if you have 10 years experience. You will come out of this course with a new plan to better help in the layout of your website and how to better attack the search engines to get ahead of your competition.

This course is an absolute MUST for anybody who is working to understand the concepts and importance of SEO.

The SEOToolSet training course is essential to anyone serious about SEO and increasing their clients' ROI.

The first day of the advanced course was more in depth of the basic course features. I understood so much more I didn't want to stop learning.

I am a complete novice when it comes to SEO but my appreciation for the course and course materials went sky high after a week long session with Bruce Clay-I have a tremendous amount to learn but the experience was great and I get up every morning at 4 am to read and study before heading into work. Thanks again!

Thank You Bruce, You had showed me the diference between success and failure in SEO, your program is One of the best one by far in the arena.

I was finally able to attend Bruce Clay's SEOToolSet training after bugging my boss for over two years. Now I have to convince him to let me come back every year to take it over again! Thanks again Bruce for a fantastic SEO training class!

This course is Awesome! It should be a requirement for anyone who manages a website. Especially before considering hiring an SEO consultant. Once you're educated on SEO through this course you'll understand that it is much more than copywriting and link building. You will look at your website (and competitors) through a new set of eyes and easily spot weaknesses in structure and content - and identify many areas where you can improve. If your business needs the web to survive, you need to take this course. If you're the owner of a small business, you should take this course. It will be your smartest investment of the year.

Gives a firm foundation for basics and standards of SEO. Should be required for all companies that want to be on the internet as part of any training curriculum

Bruce provides a colloquy on SEO with unabated exuberance. He has an uncanny ability to break down complex methodology and presents them in an easy way to understand. Bruce cares deeply about his profession and the future of SEO. Its evident in every breath he takes.

The advanced course (4th time) helpt us to increase ranking from 1% top-10 ranking to 55% top-10 ranking in 2 years.

Excellent course, I had a 50% understanding of SEO before I drove 2,049 miles to get there. Now I have a 100% knowledge and confidence that I know not only about SEO but many other subjects in great detail. Thank you Bruce Clay!

The SEOToolSet training has given me the confidence to improve the quality of my marketing websites while intelligently engaging my IT organization about key structural decisions impacting our SEO Strategy.

The Standard SEOToolSet class was fabulous! Bruce provided an exceptional experience and I came away with a greater appreciation for the complexity and work needed to tackle the job. He provides the tools necessary to be successful in that endeavor.

Thanks to Bruce and the team for all of your help. The class was an amazing experience. Can’t wait to see you next year!

Bruce is an SEO wizard! He and his team put together a great class that can give novices a great level of base knowledge and still challenge those that are already familiar with the fundamentals. Kudos!

This was three days of my life well spent. This investment will pay major dividends for me over the coming year, as I help lead the SEO within my organization.

I was very intimidated at the beginning of the session, the people in the class I thought had a more developed background in the subject. I left the course feeling comfortable enough to comprehensible recite my learnings and truly have an understanding of SEO. Bruce was incredible.

A must take course. The first thing that you'll say is 'I hope my competitor's don't take this course.'

Bruce's training takes it to a level I've never had at other seminars. I learned more in the 3 days spent in the same room with him than I've learned in the past 5 years. His courses are incredibly well organized and the ability to extract his knowledge and expertise, and immediately put it into action for our company's website is very valuable. I highly recommended to companies of any size to make the smart investment in his training, and turning what they have learned into actionable items.

The SEOToolSet Training Course is a must for anyone who wants to be successful in SEO. I had a significant amount of experience in SEO when I took the course, and I was blown away by how much I didn't know. I was also blown away by how much information it's possible to get for use in optimization! The material is presented in a very organized manner and the forum is always open for questions, so if you get lost, it's your own fault. Bruce Clay is quirky, charming, and engaging. I was not bored for one minute all week long and I can't wait to go back next year!

I would recommend this course to anyone who wants to increase traffic for their website, this will give you a better understanding why SEO is important for your website.

Bruce Clay's SEO ToolSet Training Course might be renamed 'Everything You Thought You Knew About SEO But Didn't Know Enough To Ask'! This training course is the difference between knowing enough about SEO to 'do it', and being a highly qualified professional in an ever-changing area of expertise. Highly recommend this course for anyone serious about SEO and search.

It was amazing training! I appreciete the methodology and strategy bruce clay introduced me to re Seo!

This was an exceptional SEO training course. Bruce's knowledge about the current best practices will allow me to much better serve my website clients.

SEO, PPC, Social Media, etc. and anything to do with the internet is changing daily. Bruce does a great job staying up to date and in the know so we can help all of our clients.

Bruce Clay helps build SEO awareness. These courses have been an eye opening experience.

Talk about bringing my knowledge to another level! I learned things I haven't found in any book.

Bruce Clay is the 800 pound Gorilla in this industry, why would you not want to learn from the market leader.

I feel priveledged to have access to Bruce Clay's SEOTool Set. I am now able to create a better, more competitive website. This tool is worth every dollar spent and then some. The SEO Tool Set is an invaluable tool and to have Bruce Clay share this openly along with his years of wisdom and experience in this business is truly an honor. This never happens in the highly competitive world of SEO internet! I did not know what to expect when I arrived at his seminar, not fully understanding the SEOToolSet capabilities, but I walked away knowing the time I spent during those few days listening to Bruce Clay was nothing less than incredible. Bruce Clay is very humble, but you know when he comments - it's worth listening to every word he says! Thank you Bruce Clay, Inc - you're company is one in a million! (Sorry for the water spots on your black car!)

I learned a tremendous amount of information from the SEO Toolset Training and also from Bruce Clay. I am looking forward to using these tools in my efforts to build a web presence, to increase traffic and hopefully to increase conversion for our company.

The Bruce Clay SEO Tool Set Training and Advanced Tools set Training courses are a must for any professional tasked with increasing traffic to their website and converting or monetizing traffic. With the domination of search engines like Google and the ever changing algorithms underpinning the google spiders, the Bruce Clay course is absolutly essential. Out of all the self proclaimed SEO 'experts', Bruce Clay is the real deal. I have been back in the office one day since the course and Im already putting what I learned to work. I give my experience with Bruce Clay's course a 10 out of 10.

The proof is in the pudding, so to speak. I won't truly be able to provide a testimonial under I get back, implement these strategies and observe the results.

Course was great, look forward to working with Bruce Clay to apply to my site what I learned!

The three-day course covers an amazing amount of material yet it's done in a very cohesive and clear way. I highly recommend this course to anyone who cares about their website. Even if you don't think your site has issues you should take this course - you WILL be surprised at how much room for improvement there is.

The SEO ToolSet training course exceeded my expectations. It made me reevaluate how to think about SEO and it did in fact simplify it. I feel more confident to apply these ideas at work. Thanks!

I was incredibly skeptical about learning anything too helpful, before I started the Bruce Clay training. By lunch break on the first day of class I was so overwhelmed (in a great way) with NEW, FRESH and PROVEN SEO methods that I felt I had already received my money's worth. Of course I still had 4.5 days of training to go. Simply amazing and absolutely priceless for any Internet Marketer or SEO.

I went into the SEOToolSet training course with general knowledge of SEO principals and left with a clear understanding of how to implement all aspects of a strong SEO plan.

No comment about this course, see my comment for the basic course.

This was the best SEO Training I have ever received. The Bruce Clay tools are powerful and extremely helpful when it comes to doing SEO correctly. This class gave me great insight into cutting edge Search Engine Optimization strategies and tools. Bruce Clay is an expert in the field and an excellent presenter. Note: Feel free to post any of my previous statements as well.

This course was certainly an eye-opener. I greatly underestimated the complexity of SEO and how many 'little things' can adversely affect PageRank and the ability for users to find your websites. I don't think anyone can walk away from this course not having a long list of ways they can improve their website(s).

There is a reason why I take this course year after year, and I have a long list of successful clients who can back that up.

This was by far the smartest SEO course I have taken.

This course opened my eyes to what's really behind successful SEO implementation. It's more than keywords!

The Advanced SEO ToolSet training and certification offers an avenue for dedicated SEOs to set themselves apart from the pack. A must for the serious SEO!

I had very little SEO experience when I walked into this class. After 3 days of training and an amazing set of tools, I feel prepared and confident to take on the task of optimizing my website.

Bruce Clay is SEO. I didn't even know what SEO stood for 6 months ago. I have a group of websites that are not getting any traffic, so they are not making any money. I kept seeing Bruce Clay's name in books I was reading, and decided that I had to do something drastic. I signed up for the entire 5 day class and feel that I went from zero to 120 in that time. I'm psyched and can't wait to put everything I learned into play.

This course was great. I was expecting it to be on basic SEO and how to use the ToolSet. But instead, Bruce shared very high level SEO techniques that can be applied to any website. This course gave me an advantage to my competitors. Thank you!

Those who can do. Those who can't... should attend Bruce Clay's SEOToolSet Training Course and start outranking those who can.

Bruce is the absolute leader of the field - training with him is an unparalleled opportunity. Would recommend to newcomers and veterans alike, because no matter how experienced you are, there's still something you can learn from this course!

Even though I knew a lot about SEO prior to the course, I learned quite a bit, enjoyed finding the structure in the methodology, and got some valuable perspective on some somewhat fuzzy topics. It was good meeting others in the industry as well.

SEOToolSet Training Course gives more than adequate training on SEO and its importance on helping your company succeed. This course also takes pride in teaching white hat tactics and explaining why black hat tactics will not help you get ahead in the long run.

The SEO Toolset training course was once again a great investment in our companies future rankings. Chris teaches a complex science of search engine optimization in a way that the average person can understand and apply. I highly recommend this course to anyone looking to improve their website ranking and impression.

The Bruce Clay SEOToolSet Training Course was above my expectations. I have been doing SEO for the last 4 - 5 years and knew a lot of the material. I wanted validation of methods I had been using and since I have been in the industry felt I would not gain much from the course. I was wrong, the course was informative and interesting, whether you are a novice or a professional there are tips and tricks you will learn!

Bruce Clay's SEO Course was one of the most eye opening courses I've taken to date. To take something that to the inexperienced user seems like a complete different language/culture and make it understandable, even for people with no Web(code) experience is one of the many perks that this course offered. The Teacher was great, engaging and very in tune with the class and made sure everyone understood and got the most out of the course! This Course is definitely one of the best examples as to why Bruce Clay's SEOToolSET is one, if not the best, SEO Company out there.

The valuable information and tools I received at the SEOToolSet Training Course will change the way our company designs and builds websites for our clients. Thank you!

The advanced course was well worth the additional time as it covered the information in the standard course, but at a much deeper level, which allows the students to gain a deeper understanding.

A must have for the serious internet marketing person. If you want to rank by applying proven techniques and methods that fall within proper guidelines and protocol than this course is for you!

You're not an SEO expert without having taken this course. BC shows how to get results without gimmicks, shortcuts, or tricks.

The SEOToolSet Training Course was incredibly valuable, and will completely change my approach to Website Design & Development.

I am not a technical person. I am a business owner who needs to have a basic understanding of SEO. The Bruce Clay training did a great job of making a seemingly esoteric subject matter easy to understand.

This SEOToolSet Training Course is one of the smartest business decisions anyone with a website could make. After going through the training I have a new understanding of Internet Marketing that will have an unbelievable effect on my career. This course was organized exceptionally well and executed with a precise focus on aiding its participants with the Search Engine Optimization needs of their business. The instructor was incredibly knowledgeable and had a remarkable ability to relate each topic to participants current struggles within their company. Each member left the course armed with knowledge, instruction, and a clear plan on how to begin and maintain the changes needed to better their business.

The Standard SEOToolSet has helped me gain the knowledge required to understand how the tools and reports work to better SEO my website

The Bruce Clay Standard SEOToolset Taining Course provided fresh insight in to proper SEO behaviors and techniques which will be quickly implemented in to all my client's websites.

I look forward to taking the course again in a year or two as a way to keep current on search trends

It's great to hear directly from the experts.

The class was a great insight on what SEO is all about.

I have been using the Bruce Clay SEO Tool Set for a number of years now. I find the training to provide a needed insight into the trends of the search engine market.

This class is the best investment a business owner can make

The Advanced Class is full of extra tips and tricks as well a more in depth look at the Tool Set. This class is a must for anyone looking to do SEO for their company

use the quote from the previous survey

The SEOToolSet Certification Training course was a great experience! Is great for learn new technical stuff about SEO, and if you already have it, so... is great for learn how to use it!

love it

I thought the class was very informative and eye opening as to the importance of SEO. This course gives an overall understanding of the concept. It is important for anyone who plans on making money with their website.

Bruce Clay is definitely the place to go if you like to get your website up and rolling with all new and recommended SEO techniques.

The SEOToolSet Training Course was an incredible learning experience for me. I was able to immediately apply the strategies and techniques learned to my client base and have already seen significant increases in web traffic flow.

Thanks! The new tool set looks great! Shhh. Don't tell anyone.

Great Search Engine Optimization course! The Bruce Clay training helped me understand what our company has to do to succeed with organic traffic.

Bruce Clay's insistence on ethical conduct in the SEO field is admirable.

My attending Bruce Clay's SEOToolSet Traing and Certification Course was truly rewarding. I entered the class knowing a good amount about SEO subject matter, however, did not understand how to implement SEO properly. Taking the class has cleared up many questions I'd had and provided me with the tools to re-engineer my SEO strategy.

I would highly recommend the course to all levels of students since SEO is an always changing dynamic.

I've worked with several prominent SEO firms over the past few years, and every encounter left me jaded and embittered. I'd be given guarantees of improved traffic, we'd follow their recommendations to the letter, and the results never came. We'd get conflicting recommendations from different consultants within the same company, and it ultimately amounted to nothing but empty promises and excuses. The SEOToolSet Training Course doesn't make guarantees or those sorts of snake oil promises: it's a genuine education into properly architecting a website for search engine accessibility and the best way to present its content. The course isn't about tricks or trying to game the system. It's about doing things the right way -- dramatically improving your site for both search engines and end users. I learned more in any fifteen minute stretch of this course than I did in nearly three years of consultancy with lesser SEO 'experts'. After all three days, I have a much greater appreciation for search engine optimization, and better still, I understand it. I feel as if I know far more than any of the firms we've consulted with, and I was able to look at our site as well as those of several partners and immediately make several pages' worth of specific recommendations. I enthusiastically recommend this training course.

Top notch material and instruction. Anyone in your company can benefit from attending this course.

While I've balked at the dictates of SEO previously, the Bruce Clay course helped me see the benefits of knowing and using these guidelines. Incorporating them in my work may not be as organic and creative as otherwise, but I'm certain that they will prove invaluable for the good of our business, our brand, and our Web traffic.

I am not a person that anyone would consider a computer programmer or code writer or anything. I simply own a business and manage my own site. I attended the SEOToolset Training Course in New York with Chris, who was an excellent instructor. The course content was presented in a systematic and thoughtful way that helped me to grasp new concepts that will prove beneficial to me as I add content to my website that helps me to be found.

Taught by expert staff-- extremely helpful to my future endeavors.

My company would have saved a lot of money if I was able to incorporate all the tools & concepts learned in this course along with my recent web site redesign.

It is obviously so critical to learn this information and the specific details rather than just a topic discussion. A workshop to learn, not a lecture to listen to.

Outstanding introduction to the complex topic of SEO. Bruce Clay is a excellent instructor and I am very happy I was able to complete this course.

The Standard SEOToolSet Training Course is filled with valuable information. After the training course, I believe I have the skills to streamline our website for better rankings. The course is a wealth of knowledge on everything from basic SEO dos and don'ts to concepts like siloing and proper linking. Bruce knows his stuff!

I had a 1st class treatment from your company and a 1st class training course! I can't wait to attend the advanced course... thanks!

You can quote me if you'd like- The SEOTOOLSet course significantly impacted our understanding, and therefore our SEO resource planning efforts. The course was extraordinarily well organized, easy to understand and the instructor was very open to questions. Overall, a great experience, and ShopAtHome.com plans on sending additinal staff members for training.

This is a must to enhance your website business performance, it's like getting a driver license before driving your car! You come in feeling like driving a Pinto and come out driving a Tesla - more efficient, greater savings, better performance and won't blow up!

The Standard SEOToolSet Training Course was outstanding and eye-opening. Every business with an online presence needs to learn this material even if they already believe they are experts in the online field.

Please don't take this course. I really don't want any competition.

Bruce Clay truly optimizes your time with his training course on SEO. Every second, minute, hour of the day is a learning experience. It was well worth the cross-country trek from Michigan to Simi Valley. I don't care where this seminar is, I would attend it in Antarctica. Thank you Bruce for changing my life.

I have not had time to use what I learned, so I'd be lying if I said it was the greatest thing I ever did.

my opinion, we should've more practice with the tools, but the trainning was amazing, congratulations for all Bruce Clay Team

i didn't take the standard course

I think that the training is an invaluable tool for all web based enterprises.

Having >10 years experience in the SEO industry, I wasn't expecting to learn a lot. I was wrong, and I'm glad I took the time out of my schedule to attend the training.

Everything you have heard about SEO is hearsay. After accomplishing this course you will be able to return to your company with crucial information and an authoritative SEOToolSet to uphold your words. I loved the course and will return in the future!

Previously, my organization had only taken baby steps toward optimizing our sites for the search engines. The SEOToolset Basic and Advanced Courses have exponentially increased my knowledge of how Google works and how to go about search engine optimization the right way. As I begin implementing changes to our site based on what I learned in the courses, I'm already planning to return so that we can keep up with changes in the algorithm and the industry.

This course is a MUST for any SEO serious about expanding their knowledge and skill set around the subject.

The best training and tools from the best SEO agency around.

The SEOToolSet Training course is one of the most comprehensive, engaging and useful trainings that I have taken in my entire career. If your business depends on its website, then this is a course that you have to take. Bruce makes the material interesting and engaging. If you aren't taking it, your competetion is, and there are only so many rankings that matter in the search engines.

Bruce Clay is awesome! He's the real SEO Guru!

The SeoToolSet Training Course, exceeded my expectations. The training was very informative. I learned many things that I thought were bad for Website Optimization, but really are good things, if used the correct way. The employees at Bruce Clay are nice to work with and will go above and beyond to help you and your website benefit to the best of ways!

Very informative, Bruce demystified SEO into a practical procedure with great benefits.

The course never disappoints and is world class. No one equals Bruce in teaching and training concepts and the tools that provide a competitive advantage.

NOW I KNOW EVERYTHING!!!! MWAAAaa ha ha ha ha ha ha ha!!

Great course for someone wanting to know just about everything for search engine optimization.

Great course as always

Great course. Highly recommended for beginners who want to get a jump start in their knowledge about SEO.

I would recommend this class to anyone who is interested in SEO training. Very profitable, even for small businesses like ourselves.

If you call yourself a digital marketer or an SEO, you need to take this class.

This course definitely gets the wheels turning. I would definitely recommend not only to SEO's but to IT/Web Developers for further understanding of how/why SEO is crucial.

The training course provided a great, in depth study of how Google works and provided practical instruction on how to ethically improve SEO rankings that were not gimmicks but true best practices.

Suitable for beginners and even more experienced SEO's. The course is very insightful and makes you walk away excited about optimizing your site.

Bruce goes above and beyond. If you want to learn SEO from the best, don't hesitate to contact Bruce Clay Inc. You will not be disappointed.

I recommend this class to anyone who searches for REAL knowledge about how to do SEO the RIGHT way! Bruce Clay is a class act and a true professional. His knowledge of SEO and workings of the search engines are profound and the classes are very informative and easy to understand.

Bruce takes the time to review SEO from the first building blocks through more complex ideas in a very organized manner. His teaching methods encourage an active classroom which gives each student the ability to get as much value as possible from the course. Absolutely met my expectations.

This training course was amazing! I learned so much about SEO that I was able to apply to work the very next day. Bruce Clay is there to help you answer questions to better understand the topic. What could be better than learning SEO from the master?!

Bruce Clay offers a tremendous platform for digital marketing practitioners to better-understand the changing landscape of SEO best practices. Bruce's deep understanding of SEO combined with his passion for the subject make this a must-take class if you want to increase traffic to your website.

Great time taking the course from Bruce! I have learned more that I expected and really look forward to implementing what I have learned to our business! I can't wait to take another course from Bruce! Thank you!

The Bruce Clay training is the real deal. Bruce knows Google better than Google. It is great that an expert of his caliber his willing to share his knowledge to help others.

This course provided a great level of insight into our website and our position in the WWW.

A great place to learn the real core of what makes SEO a valid practice. Engaging, insightful and overall a great experience. I look forward to coming back next year!

There are many phonies or want a bees in the SEO field. Bruce Clay is the real deal and is a Google mastermind. Sometimes I wonder if he moonlights working at Google because he is so knowledgable.

This course was extremely thorough and practical. There were things I could go back to my office and do to potentially increase my rankings immediately, as well as techniques to complete long-term.

Bruce Clay's SEOToolSet Training Course is the place to go for those who need to understand the fundamentals of SEO. Conference sessions focusing on SEO tend to be either too basic or too advanced; none really lay the foundation to be truly conversant in and capable of executing the concepts. I've attended those sessions, not to mention read many articles and shadowed coworkers to learn the art. Only after attending this course did I feel confident in my ability to undertake SEO projects.

I am not an SEO person, but a business owner. Yet, I could understand this course and I am sure we can apply it for better organic ranking. It was well worth doing.

Everyone involved in marketing or website development should take Bruce Clay's SEOToolSet Training Course -- it will prepare you for handling the complexities of Internet Marketing!

After taking the training, it was very obvious Bruce is an expert in the field of SEO. The information provided was very useful and easy to digest for someone just getting into SEO or for those who have been doing it for a few years. A few of my coworkers have taken this course in the past and based on their review, I was excited to take it myself. I was not disappointed!

The SEOToolSet Certification is a must take course - It's worth every single dime!

I have taken Bruce's Tool Set course twice now and the level of discussion, retention and questions posed changed each time. I find myself learning differently and getting greater insight the second go at it which was quite a surprise. The fourth day of the course is still my favorite day as the materials all come together cohesively and quite nicely on that day.

Bruce has a great command of Search Engine Optimization and the future directions of search marketing as well as Google crawling and indexing behaviors. I will look forward to using him as a resource.

Bruce helped me see the need for ongoing SEO even when we are doing well.

We were excited to find many things we could come home and begin implementing right away.

Bruce Clay provides wonderful and engaging insights on how search engines see and rank a website. His teaching style is easy to follow and he makes a difficult topic very understandable. I will look forward to adopting his teachings and seeing my traffic grow.

This class was great! I understand SEO much better and plan to implement many of these techniques into my own projects.

Bruce Clay is an amazing instructor. He is extremely knowledgeable in all aspects of search engine marketing, SEO and other aspects of SEM. I highly recommend this course.

I learned quite a bit and I'll use what I learned in my present and future projects.

I am very glad to have taken the SEO Toolset training. I feel much more comfortable in my own research and tracking abilities when it comes to SEO now. I feel the time I would be spending learning and researching these materials was consolidated into an easy to learn way of doing SEO.

This course gave me full power over my companies SEO. It liberated me from trusting SEO consultants because of my limited knowledge and gave me back control of our websites and budget. I'm eager to continue learning!

SeoToolSet training is an informative course for web professionals who wish to ethically and expertly advance their sites in traffic and in the search engines. Covered is the most current trends in the search engine market and the best practices for professional sites. I recommend this course to anyone who is desiring to improve their site, traffic to their site or their standings in the organic and local search markets.

My only regret about my recent SEO Tool Set Training Course was that I did not take it 2 years ago when I first began my online business. I have wasted SO much time and money that could have been completely avoided had I taken this course in the very beginning! Hence, the cost of this course is NOTHING compared to the savings (and profits) it will generate.

Bruce Clay provided the SEO training and SEO education in a clear and easy to understand manner. He is professional, approachable, and always available to answer questions. Bruce Clay is warm and caring and has a legitimate desire to help all of his students. Bruce Clay is also humorous and presents the complex topics in a way that is enjoyable and easy to understand. The SEO class covered the following topics: internet marketing optimization, search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), Web design and social media marketing (SMM). To sum it up...Bruce Clay Rocks!!!

After completing the SEOToolSet training, I now see how I've been misguided and what I've been doing wrong with my online effort. More importantly, I can now see what I need to do straighten it out. The power of the tools to see where I stand in relationship to my competitors is best described as 'liberating'.

Confused about all the different approaches to SEO? Bruce Clay has the answers.