Bruce Clay EU


SEARCH
MARKETING
OPTIMIZATION

SINCE
1996
EU Team


SEO: Search Engine Optimization

When people search for your brand or your targeted keywords in Google or through a voice search, does your website come up? Although achieving visibility and rankings in search engine results is not easy, it can be done. We’ve helped thousands of websites earn converting traffic.

Bruce Clay, who is considered a “founding father” of SEO, has made ethical, technical SEO our specialty. We help clients from mid-level businesses to enterprise organizations meet their SEO challenges. Whether you’re struggling with a drop in search traffic, planning a complete site redesign, or need more website traffic and revenue, we can help. Learn More about our SEO services.

SEO Training

Bruce Clay, Inc. has been providing classroom SEO training since 1999. Marketers worldwide have learned ethical search engine optimization from Bruce Clay. Many people return year after year to keep their SEO knowledge up-to-date.

Our often updated classroom course teaches our SEO methods. This course covers the latest industry best practices and search engine guidelines. Our training is offered several times a year in Southern California as a 4.5-day Professional course. Classes are also available internationally through our offices as well as onsite at client locations. Click to see SEO Training dates and details.

SEO Tools

Bruce Clay, Inc. has been providing SEO tools since 1996. Marketers worldwide have used our power-tools to do what other tools can’t. The tools operate on any website, but using our WordPress Plugin offers particular power at the point of content creation.

These tools come with a first 7 days free period for you to decide if you like them. No harm in trying them for free. If you do not cancel then the subscription starts. Learn more about our SEO tools.

SEM / PPC (Search Engine Marketing and Pay Per Click)

Pay-per-click advertising provides the quickest way to bring new traffic and revenue to a website.
While search engine optimization generates free traffic it takes time to see results. But paid ads can provide near-instantaneous results. The results of a PPC campaign greatly depends on how well it is managed. Our expert SEM consultants will manage your complete project from keyword selection to bidding.

Bruce Clay’s PPC services cover Google , Bing , Facebook, Linkedin, or other platforms to best reach your target audience. Learn more about our PPC Management Services.

Content Development

Not having enough high-quality content has become a barrier to entry in search marketing. In competitive niches, a website needs excellent content to compete. You cannot be a subject matter expert without it!

Our content service covers most types of written content. Our copywriters produce high quality content to enhance your brand and satisfy your customers. Hiring Bruce Clay ensures that your content is optimized with SEO best practices in mind. Learn more about our Copywriting Services.

Social Media Marketing (SMM)

Social media lets you get the word out about your business. Facebook, Twitter, LinkedIn and Instagram have transformed traditional marketing. Businesses can use social media to increase their brand authority and engage with customers as never before.

Our creative social media specialists will work with your team to keep your brand active and engaged with the right audiences online. Many ​clients pair social campaigns with our other services to boost their brand, website traffic and leads. Learn more about our Social Media services.

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Bruce Clay Inc: Transforming Digital Marketing with Expert SEO, PPC and Content Services

We have been at the forefront of digital marketing innovation since 1996. Our experience lies in crafting SEO, PPC and content production strategies with businesses of all kinds. We craft solutions tailored to address core issues such as visibility, engagement and conversion.

How To Navigate the Digital Marketing Maze

As businesses face increasing digital competition, standing out amongst a crowded digital environment and translating visibility into tangible results are two significant challenges you must master successfully. Unfortunately, however, many struggle with underperforming websites or content that fails to engage audiences or PPC ads that quickly consume budgets without producing results; our expertise could make all the difference here!

SEO Is Necessary for Online Visibility

Our SEO approach goes far beyond conventional methodologies, going far beyond mere optimization to transform websites into powerful traffic generators through our unique understanding of search algorithms and user behavior. Over the course of 28+ years we have helped our clients secure top search engine rankings while simultaneously reaping increased visibility and traffic benefits as a result of doing so.

PPC Advertising Strategies to Stretch Every Advertising Dollar Further

Our strategy for PPC advertising is straightforward yet powerful: spend smarter not more. Our data-driven approach to PPC ensures your ads are not just visible but effective – our analysis shows us which strategies work and continually optimizing campaigns to increase return on investment (ROI). Our success stories speak for themselves with clients reporting significant conversion rate boosts as well as reduced wasted ad spend! Our strategy works! Our success stories show this. But we know budgets prevail and we have a solution for all budgets. Just ask.

Content Creation: Engaging your Audience

Content is your brand’s voice in today’s information-saturated environment and must be heard. At BCI, our content strategies aim to engage, inform and persuade your target audience through captivating blog posts or informative articles that resonate with readers – quickly driving action from them.

PreWriter Is Our Exclusive Solution

As content production becomes a greater challenge, we developed PreWriter: an AI-powered set of many content tools. PreWriter revolutionizes content strategy by helping us craft engaging pieces while still meeting SEO criteria – something which helps set us apart as creative thinkers. PreWriter can produce many output formats from many input formats, all as Briefs to be given to your writers. Yes, it usually cuts content creation time by over 50% – your mileage may vary.

Your Partner in Digital Marketing Success

As industry leaders, we deliver more than simply providing service; rather we act as educators, innovators and partners in our clients’ success. This dedication can be seen through award-winning blog posts, frequent webinars and our attendance at industry conferences.

Unleash Your Digital Marketing Potential

At Bruce Clay, Inc., our services go far beyond mere transactions – they act as essential partners that support growth and success for you as we provide expert SEO, PPC advertising and content services for maximum return on your digital investments. Get in touch now to start expanding your digital footprint!

Fill out the form for a discussion – no obligation, just facts about how we can help you! You will not be sorry.

Let’s Talk!

STEP INTO OUR FAMOUS TUTORIAL

READ OUR TOP RATED DIGITAL MARKETING BOOKS

Author Bruce Clay, who has taught classroom-style SEO courses to thousands worldwide, knows how to break down th e huge topic of SEO into manageable chunks. This SEO desk reference is as close as you can get to an in-home SEO training course.

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Professional taking notes from analytics displayed on a laptop.
SEO

What Makes an SEO Program Successful?

Posted by Bruce Clay on April 4, 2024
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SEO

How Can I Improve My Website Rankings Through SEO?

Posted by Bruce Clay on April 3, 2024
Woman sitting on couch looks at search engine results on a laptop.
SEO

What Is SEO?

Posted by Bruce Clay on April 2, 2024
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SEO

Google’s Explosive March Updates: What I Think

Posted by Bruce Clay on March 28, 2024

SEE MORE ON THE BRUCE CLAY BLOG

OFFICES

AROUND THE GLOBE

SEO?

WE COINED THE PHRASE

Or at least added our $0.02!  Read more about the history of digital marketing and Bruce’s founding role in the invention of an industry.

From the pioneering site architecture of siloing to our new SEO Plugin for WordPress, Bruce is a leader of innovation in search marketing



Bruce Clay Europe Srl
Via Ponte Seveso 23
20121 Milan
+39-328-9770661