Web Design Services

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Navigational architecture and how your site is laid out is a large part of your SEO strategy. Colors, font choices, calls to action, layout, graphics, images and page copy can also all be combined in infinite ways to boost conversions. The intention of effective web design is for the elements of a web page to come together in a way that leads visitors toward the site’s ultimate conversion goals. 

By directing a viewer’s eye to key elements of the page through the expert use of attractive colors, compelling copy and fluid arrangement, web design strategies play a critical role in the ability of a site to achieve optimal conversions. The way content is structured is also key to framing up your site as a subject-matter authority.

As web architects, our multi-faceted methodology recognizes the importance of a site’s layout and visual impact in achieving goals. Most obviously, successful web design must embody a layout that is user friendly and creates a good experience for the visitor.  

However, web design is also responsible for conveying a cohesive look and feel that communicates a brand identity. And, it must also propel visitors through the intended conversion funnel. All three objectives can be achieved by industry-leading web architecture and design experts at Bruce Clay, Inc.

Web Design Methodology Chart From architecture to building a design to ongoing optimization and maintenance, effective web design is a process. This flow chart breaks down the steps of web design, aligning them with SEO and PPC advertising objectives. Download the Web Design Methodology Chart in PDF.

Web Design Principles

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Our web design services are executed with attention to design principles, search engine optimization and conversion:

• Siloing of content to ensure your site is a subject-matter authority and visitors have all the information they need without having to go to another website.
• Utilizing an SEO-friendly content management system to ensure the maximum benefit of organic search engine optimization.
• Balancing text, imagery, white space and typography for readability and visual appeal to help ensure a good user experience.
• Using color that conveys tone, interest and style, and helps drive visitors down the conversion funnel.
• Placing graphics and buttons to support and amplify the site’s message and to also uphold the brand.

Website design and architecture plays an important role in establishing a company’s first impression and supporting Internet marketing goals. That’s why web design professionals must be chosen carefully to ensure design best practices work hand-in-hand with SEO, social community building and conversion objectives. A holistic-minded web design company understands website design as one discipline of the online marketing practice that must work toward a business’s overall goals.

Designing a Website With Your Business In Mind

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Keeping this in mind, our web design services often follow a process of conceptualization, iteration and implementation.

First, together we determine the goals of the business website. Can sales be made on the site? Is the site used to direct visitors to brick-and-mortar locations? Is the site intended to drive inquiries or requests for services? Is the site primarily used as an educational resource or to increase online brand visibility? Concrete website goals and the technical requirements needed to achieve these goals must first be established before any web design work can take place.

Also at the outset of a web design project, we ask that our client communicate their brand identity. How do they define their desired reputation among their industry? Who is their intended audience? How formal or authoritative of a tone do they typically take in their communications to consumers? The answers to these questions help a web design company visually convey brand identity through a website’s appropriate look and feel.

After understanding your business and its goals, we can create a site architecture to drive ROI in your online efforts. Successful web design strategies deftly incorporate persuasive copy that meets SEO objectives, visually appealing graphic elements, a conversion funnel that directs visitors toward the brand’s goal-oriented actions, present the site as a subject matter authority, all while communicating the brand’s unique identity. With site design, architecture and experience so critical to a brand’s prosperity, you can see why web design must be given the attention and strategy of top industry professionals.