1.0Bruce Clay, Inc.https://www.bruceclay.comrich600338<blockquote class="wp-embedded-content" data-secret="glJmAaWpmZ"><a href="https://www.bruceclay.com/blog/need-to-know-about-accelerated-mobile-pages-amp/">Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bruceclay.com/blog/need-to-know-about-accelerated-mobile-pages-amp/embed/#?secret=glJmAaWpmZ" width="600" height="338" title="“Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX” — Bruce Clay, Inc." data-secret="glJmAaWpmZ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.bruceclay.com/wp-content/uploads/2016/03/AMP.jpg600600One hot topic these days is AMP, short for Accelerated Mobile Pages. At SMX West, Danny Sullivan moderates as Google VP of Engineering Dave Besbris and Paul Shapiro, organic search director at Catalyst and an early user of AMP, give in-depth presentations followed by a Q&A period to cover: What AMP is Pros and cons of using AMP Features of AMP (what it's good for, what it's not) Technical details about implementing AMP (such as components, analytics tracking, including ads with AMP, etc.) The three are on stage, and Danny Sullivan introduces us to our presenters by telling us that Dave goes by Bes and that Paul wrote this SEL article: "How to Get Started with Accelerated Mobile Pages." Dave "Bes" Besbris is our first speaker. Shapiro says Danny Sullivan told him there is a speaker dress code, so he wore his formal hoodie today. ;) You may have noticed the change to a SERP where there's an AMP carousel at the top of the page. The reading experience inside an AMP document is excellent. They didn't want to reinvent something new, they wanted the experience to be the web. Read more