SEO Consulting Services

What Are SEO Consultants?

SEO consultant: a search engine optimisation expert or agency you hire to meet your search marketing needs. SEO consultants perform many services, use an array of SEO software tools, and then offer expert advice at a strategic and tactical level to meet their client’s needs.

Today, an SEO consultant requires surgeon-level skill with the ability to know the issues and solve problems. You don’t want someone who fumbles around at your expense. At Bruce Clay Inc., we consider an analyst an expert only if they have 10+ years of experience with a deep understanding of SEO. This expert has demonstrated expertise and authority, having earned industry trust as a search engine optimisation professional.

SEO consulting projects typically range from 3 to 6 months in duration. They are sometimes shorter or longer depending on the size of the campaign. Once the goal is reached, the company may address another short-term SEO opportunity or pivot to a new marketing initiative.

In contrast, SEO services tend to focus on longer term opportunities. As such, they range from six to many months, or even years. These types of SEO campaigns involve a higher level of marketing and consulting effort to achieve goals. An example might be the launch of an entirely new website to the market. Such a website has no rankings or traffic, and thus it has no recognised marketplace expertise, authority and trust.

At Bruce Clay Inc., our SEO consultants have a minimum of 10 years of progressively stringent SEO experience.

Every SEO consulting campaign is unique. No two projects are the same.

The particular growth opportunity or issue you want to achieve with a consultant’s help determines the project scope.

• Why use expert SEO consulting? 
• Examples of SEO services 
• FAQ: Why should I use expert SEO consulting services to grow my business? 

Why Use Expert SEO Consulting?

You would generally use an expert SEO consultant because you cannot afford not to or you have identified a first-mover advantage and need to move accurately and quickly. Time is money, and you cannot afford to do SEO over.

You would use SEO consulting services to help your business grow or to defend against a slide. This generally focuses on organic search engine optimisation.

An SEO consultant can provide an invaluable service for a business of any size, whether your company is a small business, start-up, challenger brand, or enterprise.

The industry views consultants generally as experts brought in to focus on short-term opportunities. Or they may focus on a company marketing initiative.

Bruce Clay is a leading agency delivering SEO consulting and search marketing services since 1996. (Read about us or see our case studies.)

Examples of SEO Services

We’ve helped with many types of SEO projects. If you want “all” of these, then you want SEO services. But if you need only one or two types, then SEO consulting is your solution. Here are a few examples:

1. Gain traffic for your money-making keywords.
2. Move rankings currently on Page 2 or 3 to Page 1.
3. Acquire competitive keyword market share (beat your competitors).
4. Improve mobile rankings to mirror desktop rankings.
5. Increase rankings for non-brand keywords.
6. Implement a global or multilingual site architecture.
7. Merge many domains and transfer link equity.
8. Rebrand a company, including establishing a new top-level domain.
9. Associate external blogs with the parent site.
10. Speed up page-load time to help boost rankings.
11. Decrease bounce rate and improve engagement for better conversion.
12. Remove a ranking penalty or filter.
13. Promote app adoption to reduce SEM media expense.
14. Reduce SEM expense (paid search) by building SEO rankings for head terms.
15. Implement schema markup, JSON-LD, and microdata.
16. Increase traffic from queries such as “keyword near me.”
17. Maximise local traffic opportunities from mobile and Google My Business.

These are but a handful of the SEO consulting projects the Bruce Clay team can perform. Each is in full collaboration with your internal search marketing and IT staff to achieve your business objectives. We are more than SEO consultants​ — we are your mentor and partner in your projects. Rates, fees, and costs for SEO consulting services vary depending upon the size and scope of the project.

Contact us today and let’s talk about know how we can help.

 

FAQ: Why should I use expert SEO consulting services to grow my business?

Leveraging expert SEO consulting services has become imperative for businesses looking to thrive. Below, we’ll elucidate why investing in professional SEO guidance is a strategic move that can propel your business to new heights.

Strategic Keyword Optimisation

Expert SEO consultants possess an in-depth understanding of keyword research and optimisation. They help your business target the right keywords, increasing your chances of ranking higher in search engine results. This targeted approach drives qualified traffic to your website, enhancing your brand’s visibility.

Technical SEO Excellence

Navigating the intricacies of technical SEO is crucial for a strong online presence. SEO consultants ensure your website is optimised for search engine crawlers, improving indexing and site speed. This technical finesse enhances user experience and boosts your site’s ranking potential.

Content Optimisation and Quality

Quality content is the backbone of effective SEO. SEO experts assist in crafting compelling, informative, and relevant content that resonates with your target audience. This not only aids in better search engine rankings but also fosters brand credibility and user engagement.

Competitive Edge

The digital landscape is fiercely competitive, with numerous businesses vying for the same audience. SEO consultants conduct competitor analysis to identify gaps and opportunities, allowing your business to stay ahead and outperform rivals in search results.

Measurable Results

One of the major advantages of hiring SEO consultants is tracking your efforts and evaluating their effects. They provide detailed reports and analytics, which allow you to make more informed decisions and enhance your strategies.

Expert SEO consulting services are a potent catalyst for business growth in the digital age. With their expertise in keyword optimisation, technical SEO, content quality, and competitive analysis, these professionals are indispensable for achieving and sustaining a strong online presence. By harnessing their knowledge, your business can effectively navigate the complex world of search engine optimisation, driving organic traffic and boosting your bottom line.

Step-by-Step Procedure: How to Utilise Expert SEO Consulting Services for Business Growth

1. Identify your business goals and objectives to provide your SEO consultant with clear direction.
2. Research and shortlist reputable SEO consulting firms or professionals with a proven track record.
3. Schedule consultations with potential SEO experts to discuss your business needs and assess their expertise.
4. Collaborate with the chosen SEO consultant to develop a tailored strategy based on your objectives.
5. Conduct comprehensive keyword research to identify high-potential keywords relevant to your industry.
6. Implement on-page SEO techniques, optimising your website’s content, meta tags, and URLs.
7. An experienced consultant can assist in improving the technical aspects of your site, including speed, mobile friendliness, and structured data.
8. Develop optimised content that resonates well with your audience.
9. Evaluate your website performance using tools that track metrics such as organic traffic, bounce rates, and conversion rates.
10. Perform regular SEO audits as an effective way of detecting any issues or areas for improvement.
11. Stay updated with industry trends and algorithm changes to ensure your SEO strategy remains effective.
12. Engage in competitor analysis to stay ahead of your rivals and identify gaps in your SEO strategy.
13. Leverage social media and other online channels to promote your SEO-optimised content.
14. Continuously refine your SEO strategy based on the insights and data provided by your consultant.
15. Review and adjust your budget to allocate resources effectively for SEO initiatives.
16. Be open to communication with your SEO consultant, promptly addressing any concerns or questions.
17. Establish key performance indicators (KPIs) to monitor the success of SEO.
18. Assess the traffic and revenue from your website to assess the return on investment of SEO services.
19. Keep a long-term SEO plan in mind, as results may take some time.
20. Celebrate your successes and milestones achieved through expert SEO consulting services while remaining adaptable to evolving SEO trends and practices.