{"version":"1.0","provider_name":"Bruce Clay, Inc.","provider_url":"https:\/\/www.bruceclay.com","title":"SEOs \u2665 Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example  - Bruce Clay, Inc.","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"M0G8PZuqrV\"><a href=\"https:\/\/www.bruceclay.com\/blog\/seo-drama-overoptimization\/\">SEOs \u2665 Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.bruceclay.com\/blog\/seo-drama-overoptimization\/embed\/#?secret=M0G8PZuqrV\" width=\"600\" height=\"338\" title=\"&#8220;SEOs \u2665 Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example&#8221; &#8212; Bruce Clay, Inc.\" data-secret=\"M0G8PZuqrV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"It\u2019s true; the SEO industry feeds off of the hearsay, the juicy gossip, the scandal of algorithm changes and their effects. But it\u2019s not our fault. The environment that we operate within \u2013 the constant feeling of never quite knowing whether or not we\u2019re playing by Google\u2019s rules creates a paranoid culture, where we\u2019re constantly seeking answers from one another, sometimes obsessing too much over the \u201cwhat if\u201d details we know nothing about.  This gossip can escalate to the point of causing mass hysteria, but our little SEO society can\u2019t seem to get enough. We propagate it further by creating more and more content surrounding said topic because, hey, people want to read it. And the vicious cycle continues.  Read more of SEOs","thumbnail_url":"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2012\/04\/SEO-Gossip.jpg"}