1.0Bruce Clay, Inc.https://www.bruceclay.comrich600338<blockquote class="wp-embedded-content" data-secret="IAvBJVloR8"><a href="https://www.bruceclay.com/blog/seo-drama-overoptimization/">SEOs ♥ Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bruceclay.com/blog/seo-drama-overoptimization/embed/#?secret=IAvBJVloR8" width="600" height="338" title="“SEOs ♥ Drama: Why Our Industry Thrives on Gossip and How the Over-Optimization Issue is a Perfect Example” — Bruce Clay, Inc." data-secret="IAvBJVloR8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> It’s true; the SEO industry feeds off of the hearsay, the juicy gossip, the scandal of algorithm changes and their effects. But it’s not our fault. The environment that we operate within – the constant feeling of never quite knowing whether or not we’re playing by Google’s rules creates a paranoid culture, where we’re constantly seeking answers from one another, sometimes obsessing too much over the “what if” details we know nothing about. This gossip can escalate to the point of causing mass hysteria, but our little SEO society can’t seem to get enough. We propagate it further by creating more and more content surrounding said topic because, hey, people want to read it. And the vicious cycle continues. Read more of SEOshttps://www.bruceclay.com/blog/wp-content/uploads/2012/04/SEO-Gossip.jpg