1.0Bruce Clay, Inc.https://www.bruceclay.comHow to Conduct Solid, Data-Driven Conversion Research #ConvConrich600338<blockquote class="wp-embedded-content" data-secret="3USEVKbpE1"><a href="https://www.bruceclay.com/blog/conduct-solid-data-driven-conversion-research-convcon/">How to Conduct Solid, Data-Driven Conversion Research #ConvCon</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.bruceclay.com/blog/conduct-solid-data-driven-conversion-research-convcon/embed/#?secret=3USEVKbpE1" width="600" height="338" title="“How to Conduct Solid, Data-Driven Conversion Research #ConvCon” — Bruce Clay, Inc." data-secret="3USEVKbpE1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.bruceclay.com/wp-content/uploads/2016/05/Social-Media-Images5-e1463697677890.jpg327327You’re tuned in to Conversion Conference 2016 and a presentation by Michael Aagaard of Unbounce. He opens with a quote from Albert Einstein: “If I had an hour to save the world, I’d spend 55 minutes identifying the problem and 5 minutes implementing the solution.” Aagaard loves that quote because it relates to CRO. The story he’s going to tell today is about how we can change our mindset to just straight testing and broadening it to understanding the problem. Read How to Conduct Solid, Data-Driven Conversion Research.