{"id":39715,"date":"2016-03-02T15:11:45","date_gmt":"2016-03-02T23:11:45","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=39715"},"modified":"2016-03-02T17:14:16","modified_gmt":"2016-03-03T01:14:16","slug":"behind-the-scenes-with-bing-smx","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/behind-the-scenes-with-bing-smx\/","title":{"rendered":"Behind The Scenes With Bing #SMX"},"content":{"rendered":"

This SMX West 2016 Session opens with Microsoft Bing Ads Evangelist Christi Olson<\/a> reminding the audience of Bing’s mission: to empower every person and every organization on the planet to achieve more. Alongside Bing Ads Director of Strategy Paul Apodaca and Bing Ads Account Manager Eric Couch<\/a>, they’re sharing what’s new with Bing Ads.<\/p>\n

\"Twitter<\/a><\/p>\n

Search advertising is changing \u2013 it’s thinking beyond the keywords into action. It’s about audience, buying, actions, feeds and automation, digital assistants and predictions and global and mobile presence. Bing is developing tools, technology and platforms to help you do what you want to do. Bing is a part of the every day.<\/p>\n

Bing is Integral to the Windows 10 Experience<\/h2>\n

Bing is integrated into Windows, Xbox, Microsoft Office and Cortana. Note: 1.5 billion people use Windows everyday. There’s a free upgrade for one year to current users. Windows has 75% market share.<\/p>\n