learn how to code<\/a> – take the classes from Code Academy and Audacity.<\/p>\niAcquire is not a tool. It’s not a link network. It’s links from outreach. It used to be brute force outreach. Now it’s content-based outreach.<\/p>\n
What tools do you use for on-page analysis?
\nScreaming Frog – can’t live without it. Crawl a whole site in minutes
\nScraper for Chrome – export straight to Google Docs
\nHTTPFOX – see header codes
\nPage Speed Plugin – for Firefox and Chrome<\/p>\n
Keywords tools?
\nYahoo Clues – put in a keyword and see the people who search for it
\nKeyword Eye – visualization of keywords, their importance per URL
\nSoovle – suggests for Amazon, YouTube, etc.
\nUbersuggest – suggests for Google
\nScrapebox – use for quick keyword research
\nSEOGadget – AdWords API Excel plugin<\/p>\n
Content ideas?
\nGoFish – put in a keyword and it pulls last 200 tweets and delivers keywords used along with it
\nSEOGadget Google Docs
\nFacebook Recommendation Demo – widget for your site gives suggestions based on already popular content
\nImportXML for Google Docs<\/p>\n
Link Tools?
\nLink Research Tools
\nLink Detective<\/p>\n
Competitive Analysis?
\nSearchmetrics Essentials – the only game in town, in his opinion<\/p>\n
Awesome things with analytics?
\nKeyword-level Demographics – search for the post on SEOmoz
\nGoogle Analytics Debugger<\/p>\n
How can you find your target audience?
\nFacebook Ad Creator – is a segment worth targeting?
\nFacebook Insights
\nDoubleclick Ad Planner<\/p>\n
Link building quick hits?
\nBrand Fans – download all the Twitter users, download link profile, do V lookups and find those following you but not linking to you<\/p>\n
Visualize data?
\nInfogram
\nPiktochart
\nDipity
\nStorybird<\/p>\n
Other link data sources?
\nAHREFs
\nBlekko
\nLink Diagnosis<\/p>\n
Rankings tools?
\nSTAT – tracking keywords for different brands in different verticals. When algo updates come out he checks if sites have been hit.<\/p>\n
Reaching influencers?
\nFollowerwonk
\nOutreachr
\nKnowem
\nMentionmap
\nIFTTT
\nRapportive
\nBoomerang
\nBuzzstream
\nZemanta
\nManageWP – if you manage lots of blogs<\/p>\n
The most important tool? Your brain. Don’t fall victim to tool gluttony. You’ll use 2 or 3 that work for you.<\/p>\n
Merry Morud @merrymorud is next.<\/p>\n
Organic social questions:
\nWhat are my goals?
\nWhat are my KPIs?
\nHow big is my circle? Degrees of separation?
\nWhere can we associate convos?
\nTo what extent was content exposed?
\nTypes of content got most exposure?
\nHow did users engage rebroadcast? Like?
\nWhat demographics of your audience?<\/p>\n
Facebook Insights: Reporting Gems
\nFinding what people are hiding – Lifetime Negative Feedback<\/p>\n
Identify needs:
\nPage management
\nManage multiple accounts
\nSocial listening
\neCommerce
\nRobust analytics
\nReporting<\/p>\n
Button and URL analytics
\nBit.ly
\nShareThis
\nAdd This: assign welcome messages
\nthey’re free, location demographics, identify influencers, other interests of users<\/p>\n
Social and Open Graph Site Tool
\nJanrain: stores users demographic info, socially share activity, loyalty reward games<\/p>\n
Google Social Interaction Analytics
\nAssociate social conversions, last touch interactions, which networks are brining your traffic and money. Look at how long people are spending on site. Sort by visit duration and evaluate.<\/p>\n
Social Monitoring Tools
\nSocial Mention
\nTrackUr<\/p>\n
Twitter Specific Tools
\nTrack keywords:
\nThe Archivist
\nTweet Reach<\/p>\n
Track profiles
\nTwitterCounter<\/p>\n
Page Management Tools<\/p>\n
Facebook Tools with Tab and Contest built in
\nCrowdFactory
\nWildFire
\nShoutlet
\nPageModo
\nVitrue – multilingual<\/p>\n
Facebook management and analytics tools
\nHootsuite
\nMediaFunnel
\nBuddy Media – posting intelligence, know what time is best to post
\nAwareness
\nLithium
\nSprout Social<\/p>\n
Posting + Listening + Analytics Reporting Powerhouses
\nSysomos
\nRadian6<\/p>\n
SEO + PPC + Social + Analytics
\nRaven Tools<\/p>\n
Rhea Drysdale @rhea is going to talk about tools in terms of personnel and processes. We were hired to think, she says. Running a tool is not sufficient, you have to do something with it. Tools + brains can = incredible.<\/p>\n
Epic fail tool case study: all traffic to client domain is a very gradual upward slope. Unfortunately the organic traffic target keywords is a downward slope, coinciding with the new CMS. What went wrong? New CMS contract got chosen by executive team. Launched on real site rather than test site. IT had no training on the CMS. Poor communication between SEO and IT departments. Unplanned and extended code freezes. SEO agency was positioned as a vendor, not a consultant – they weren’t able to inform the purchase decision.<\/p>\n
How’s it getting fixed?
\nImmediate SEO audit and ongoing analysis as more issues are discovered
\nIn-person visit of client by agency, met IT
\nBribed IT with donuts and work gets done
\nAgency positioned as consultant with more management of the SEO process and internal teams.
\nHalted development of new CMS on other properties<\/p>\n
Actual cost of tool includes a switch cost. For this project the actual cost included:<\/p>\n
The actual cost of the new CMS
\nInternal time
\nAgency time
\nLoss of sales due to drop in organic traffic
\nAgency SEO audit and consulting
\nTravel down to see the client
\nInternal team morale and productivity
\nTurnover
\nMissed opportunities<\/p>\n
Criteria 1: Access<\/p>\n
Is the tool accessibly by Windows and Mac users?
\nIs the tool\/product of tool viewable in a variety of web browsers?<\/p>\n
Criteria 2: Cost
\nRemember all the other stuff that happens<\/p>\n
Criteria 3: Usability
\nWhat’s the training entail?
\nDoes the tool have a robust and easy to use Help section?<\/p>\n
Criteria 4:
\nDoes the tool protect your personal data?
\nDoes the tool protect data submitted through the tools? If data is shared, is it anonymous?
\nDoes the tool allow you to retain sole IP rights to content you create?<\/p>\n
Criteria 5: Resource Management<\/p>\n
Criteria 6: Added Value
\nCan the tool be easily replicated with an internal resource or hired contractor for the same budget?
\nDoes the tool provider customize the tool to meet our needs?<\/p>\n
The Business Case: Tool Value – (True cost + Risks)<\/p>\n
Handy spreadsheet of like EVERY tool, price, use, etc.
\nhttp:\/\/outspokemediacom\/seo\/link-building-strategies-spreadsheet\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"There are going to be a lot of tools here. Many are explained in a sentence. It might be hard to convey the real value of them. Use this as a starting point.<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,29],"tags":[39,1232,1107,1234,112],"acf":[],"yoast_head":"
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![\"\"](\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2012\/06\/smx-advanced2.jpg\" "\\"smx")
<\/a><\/p>\n