![\"holiday](\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/08\/holiday-PPC-campaigns.jpg\")
<\/a>Advertisers loved Shopping Campaigns<\/a> so much, Google decided<\/a> to do away with regular product listing ad (PLA) campaigns altogether and will be transitioning all PLA campaigns to Shopping Campaigns by the end of August. There’s even a new upgrade tool<\/a> that makes it easy to convert regular PLA campaigns to Shopping Campaigns for those who want a head start. BCI SEM Manager Michael Shore explains that Shopping Campaigns “<\/b>give advertisers more granular reporting capabilities all in the AdWords UI. It also allows for more granular targeting and more control over the products in your feed. All-in-all easier to manage.”<\/p>\n Shopping campaigns streamline how you organize, bid and report on your ads with the addition of two new tools<\/a> that make managing your campaigns a whole lot easier. With bulk uploads, you can download editable reports, edit your bids within the report, and upload it right back to your account where all your changes will apply automatically. The AdWords editor helps you efficiently manage multiple campaigns and long lists of keywords so you can make changes online or offline.<\/p>\n Starting September 16, Search and Display Network\u00a0campaigns are getting automatically upgraded<\/a> to the Select campaign type. This has been in the works since last November when Google announced<\/a> it would be phasing out the old campaign type in favor of the new one, reporting higher click-through rates and a better return on investment. This new and improved campaign type makes it easier to manage campaigns and lets you customize based on desired campaign performance. (Update 8\/28: Thanks to Matt Van Wagner’s comment, we’ve corrected\u00a0erroneous wording in this paragraph.)<\/p>\n When Google first introduced enhanced campaigns<\/a> a year ago, the goal was to connect more businesses with the right people using the right ads based on user context such as location, device and time of day without having to set up and manage separate campaigns for each case scenario. Ad extensions<\/a> add more value to enhanced campaigns with additional pieces of information that drive conversions. With new and improved ad extensions, advertisers now have more options for influencing their ad position, improving ad visibility, and increasing click-through rates.<\/p>\n In the age of social media, opinions have never mattered more than they do today. With so many choices at the click of a button, people are relying more heavily on the opinions and experiences of others before investing in a brand, product or service. In consideration of this evolving consumer marketplace, Google launched Consumer Rating Annotations<\/a>, a new ad format that highlights your best ratings based on data from Google Consumer Surveys. This new ad extension has been known to boost click-through rates by an average of 10 percent and complements previously-released extensions, including seller ratings and review extensions, designed to create more trust and transparency in search ads.<\/p>\n Google has replaced Google Places for Business with Google My Business<\/a> and has already upgraded everyone previously using Google Places for Business and the Google+ Dashboard to manage their business information. This full-utility dashboard makes it easy for you to manage your business information across all Google products from one centralized location. Got multiple business locations? No problem. You can upload them all at once using the bulk upload tool. It’s free to use and makes managing your brand’s Google presence a whole lot easier.<\/p>\n Location extensions allow businesses to include local business information in search ads at the campaign level. The new upgrade to location extensions<\/a> offers a simpler way to manage your business locations in AdWords by linking Google My Business to your AdWords campaigns. “In the past, we’d have to link individual campaigns to Google My Business accounts in order to display local store information under our PPC ads. With account-level location extensions, we can link an entire account (and all campaigns) to a client’s Google My Businesses account which eliminates the manual work of having to maintain our location extensions on a per-campaign basis,” says Shore.<\/p>\n Sitelinks have been around for a while as a way to help users find exactly what they are looking for by linking them to specific pages on your website straight from your ad. This year, after a series of evolutions, Google rolled out with dynamic sitelinks<\/a> to help optimize ad performance. These auto-generated sitelinks guide users to your most relevant pages based on their their most recent search activities. This makes it easier for users to find exactly what they are looking for. The ad extension can be disabled, but before you do so just know that the sitelinks you set up will always show up first unless Google thinks dynamic sitelinks will perform better for a given query.<\/p>\n You holiday PPC campaigns are useless without conversion tracking to help you make the most of your online ads. In an effort to give advertisers and marketers more insight on which campaigns drive conversions, Google has introduced a variety of conversion reporting features, including estimated total conversions<\/a> across multiple devices. Earlier this year, Google introduced a new way to count AdWords conversions and, most recently, a way to identify clicks on your website that lead to calls.<\/p>\nTwo New Tools Make Campaign Management Easier<\/h3>\n
Get Better ROI With Upgraded Search and Display Campaign Type<\/h3>\n
New and Improved Ad Extensions<\/h2>\n
Consumer Rating Annotations Boost Click-Through Rates<\/h3>\n
Google My Business Helps Your Business Stand Out<\/h3>\n
Upgraded Location Extensions Deliver More Value When It Matters Most<\/h3>\n
Dynamic Sitelinks Increase the Relevancy of Your Ads<\/h3>\n
New Conversion Reporting Features<\/h2>\n
Flexible Conversion Counting<\/h3>\n