{"id":29778,"date":"2014-01-14T13:26:56","date_gmt":"2014-01-14T21:26:56","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=29778"},"modified":"2023-01-27T11:37:53","modified_gmt":"2023-01-27T19:37:53","slug":"seochat","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/seochat\/","title":{"rendered":"SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat this Thursday"},"content":{"rendered":"<p><em>This post was updated Jan. 15 to include the directions on <a href=\"#how-identifier\">how to identify traffic by day and hour<\/a>.<\/em><\/p>\n<hr \/>\n<p>Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (<a href=\"https:\/\/www.bruceclay.com\/blog\/twitter-chats-seochat\/\">more about #SEOchat here<\/a>). This Thursday, Jan. 16, at 10 a.m. PST \/ 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: <strong>a live review of\u00a0Google Analytics<\/strong>. Join us as we<strong>\u00a0<\/strong>log into Google Analytics (or your preferred analytics software) &#8212;<strong> as a group, we\u2019ll mine our 2013 data and compare notes on content performance and audience behavior.<\/strong> We\u2019ll ask questions such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/SEOCHAT-BCI-Promo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-29861\" style=\"border: 1px solid black;\" alt=\"SEOCHAT BCI Promo\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/SEOCHAT-BCI-Promo.jpg\" width=\"252\" height=\"185\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/SEOCHAT-BCI-Promo.jpg 404w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/SEOCHAT-BCI-Promo-300x220.jpg 300w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/a>What area of your website performed the best in 2013?<\/li>\n<li>What was the top performing piece of content or blog post?<\/li>\n<li>What was your top traffic referrer in 2013? Top social referrer?<\/li>\n<li>What season saw the most engagement?<\/li>\n<\/ul>\n<p><strong>By identifying patterns and determining what&#8217;s working best, when it&#8217;s working and why it&#8217;s working, we can shape our 2014 SEO and content marketing strategy accordingly.<br \/>\n<\/strong><\/p>\n<p>#SEOChat is going to be an action-packed hour, and in an effort to get everyone on the same page, we&#8217;re providing step-by-step instructions on how to access the reports we&#8217;re going to look at Thursday. After logging into <a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a>, we&#8217;ll be looking at the following reports:<\/p>\n<ul>\n<li>Behavior&gt; Site Content&gt; Content Drilldown<\/li>\n<li>Behavior&gt; Site Content&gt; All Pages<\/li>\n<li>Acquisition&gt; All Traffic<\/li>\n<li>Acquisition&gt; Social&gt; Network Referrals<\/li>\n<\/ul>\n<p>Read on to discover how to efficiently access these reports. (If you&#8217;re new to SEO and starting from scratch you can <a href=\"https:\/\/www.bruceclay.com\/newsletter\/volume117\/set-up-google-webmaster-tools\/\">learn how to set up Google Analytics here<\/a>.)<\/p>\n<h2>Behavior&gt; Site Content&gt; Content Drilldown<\/h2>\n<p>1. Adjust the the date range to Jan 1, 2013 to Dec. 31, 2013. There will be no need to repeat this step in the following reports, as the desired date range will stay in place unless you change it or log out.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Google-Analytics-SEOChat-Change-Data.jpg\"><img decoding=\"async\" class=\"wp-image-29870 aligncenter\" style=\"border: 1px solid black;\" alt=\"Google Analytics SEOChat Change Data\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Google-Analytics-SEOChat-Change-Data-1024x230.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Google-Analytics-SEOChat-Change-Data-1024x230.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Google-Analytics-SEOChat-Change-Data-300x67.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Google-Analytics-SEOChat-Change-Data.jpg 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>2. To access the Content Drilldown report, type &#8220;Content Drilldown&#8221; in the search bar on the upper left and select the Behavior&gt; Site Content&gt; Content Drilldown report.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Content-Drill-Down-Google-Analytics-SEOChat.jpg\"><img decoding=\"async\" class=\"wp-image-29872 aligncenter\" style=\"border: 1px solid black;\" alt=\"Content Drill Down Google Analytics SEOChat\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Content-Drill-Down-Google-Analytics-SEOChat-1024x313.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Content-Drill-Down-Google-Analytics-SEOChat-1024x313.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Content-Drill-Down-Google-Analytics-SEOChat-300x91.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Content-Drill-Down-Google-Analytics-SEOChat.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>3. Once in the Content Drilldown report, be prepared talk about which area(s) of your website saw the most traffic.<\/p>\n<h2>Behavior&gt; Site Content&gt; All Pages<\/h2>\n<p>1. Type &#8220;Behavior Site All Pages&#8221; in the search bar on the upper left and select the Behavior&gt; Site Content&gt; All Pages report.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/All-Pages-Google-Analytics-SEOchat.jpg\"><img decoding=\"async\" class=\"wp-image-29874 aligncenter\" style=\"border: 1px solid black;\" alt=\"All Pages Google Analytics SEOchat\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/All-Pages-Google-Analytics-SEOchat-1024x281.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/All-Pages-Google-Analytics-SEOchat-1024x281.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/All-Pages-Google-Analytics-SEOchat-300x82.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/All-Pages-Google-Analytics-SEOchat.jpg 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>2. Once in the report, look for particular pieces of content that saw major traffic gains. What saw the most traffic? A blog post? An infographic? A landing page?<\/p>\n<p>3. We will also use this report to answer <em>when <\/em>we saw the most engagement. Switch to a monthly view to assess traffic by month.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/month-view1.jpg\"><img decoding=\"async\" class=\"wp-image-29892 aligncenter\" style=\"border: 1px solid black;\" alt=\"month view\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/month-view1.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/month-view1.jpg 1022w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/month-view1-300x122.jpg 300w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/a><\/p>\n<h2>Acquisition&gt; All Traffic<\/h2>\n<p>1. Type &#8220;Acquisition All Traffic&#8221; into the search bar to pull up the Acquisition&gt; All Traffic report.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/acquisition-all-traffic-.jpg\"><img decoding=\"async\" class=\"wp-image-29879 aligncenter\" style=\"border: 1px solid black;\" alt=\"acquisition all traffic\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/acquisition-all-traffic--1024x311.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/acquisition-all-traffic--1024x311.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/acquisition-all-traffic--300x91.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/acquisition-all-traffic-.jpg 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>2. Once there, change the primary dimension to medium.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/change-to-medium1.jpg\"><img decoding=\"async\" class=\"wp-image-29884 aligncenter\" style=\"border: 1px solid black;\" alt=\"change to medium\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/change-to-medium1-1024x291.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/change-to-medium1-1024x291.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/change-to-medium1-300x85.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/change-to-medium1.jpg 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a name=\"how-identifier\"><\/a>3. Assess what source brought in the most traffic. How do your visitors find you? Though organic search? Paid search? Social channels?<\/p>\n<p>4. This is also where you&#8217;ll find data on your traffic by day or hour. Change the secondary dimension to Day of Week Name and Hour accordingly.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Day-of-Week-Hour-of-Day.jpg\"><img decoding=\"async\" class=\"wp-image-29932 aligncenter\" style=\"border: 1px solid black;\" alt=\"Day of Week Hour of Day\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Day-of-Week-Hour-of-Day-1024x295.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Day-of-Week-Hour-of-Day-1024x295.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Day-of-Week-Hour-of-Day-300x86.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Day-of-Week-Hour-of-Day.jpg 1256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Acquisition&gt; Social&gt; Network Referrals<\/h2>\n<p>1. In an effort to break down which social channels bring in the most traffic, we&#8217;ll also pull up the Network Referrals Report. Find it by typing &#8220;Acquisition Social Network Referrals&#8221; into the search bar.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Acquisition-Social-Network-Referrals.jpg\"><img decoding=\"async\" class=\" wp-image-29876 aligncenter\" style=\"border: 1px solid black;\" alt=\"Acquisition Social Network Referrals\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/01\/Acquisition-Social-Network-Referrals-1024x264.jpg\" width=\"600\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Acquisition-Social-Network-Referrals-1024x264.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Acquisition-Social-Network-Referrals-300x77.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/01\/Acquisition-Social-Network-Referrals.jpg 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>2. Identify which social platform is bringing in the most the traffic to your site. Are those the platforms you are the most active on or that you&#8217;ve optimized? This data can lead to a better understanding of where your audience spends their time socially.<\/p>\n<h2>Google Analytics Live Review<\/h2>\n<p>When analyzing your data before or during Thursday&#8217;s #SEOchat, look for any patterns of points of interest that could benefit your fellow Internet Marketers. <strong>We want to hear what worked and where it worked so we can determine why it worked.\u00a0We will see you at 10 a.m. on Thursday, Jan. 16 for #SEOChat! <a href=\"http:\/\/ctt.ec\/Wr988\">(Tweet this!)<\/a><\/strong><\/p>\n<p>Plus &#8230; <strong>participants will have a chance to win Bruce Clay&#8217;s latest book: &#8220;<a href=\"http:\/\/amzn.to\/1cWUe8t\">Content Marketing Strategies for Professionals<\/a>.&#8221;<\/strong> At the end of #SEOchat, we&#8217;ll choose one active and engaged participant who will get a free, author-signed copy. <a href=\"https:\/\/www.bruceclay.com\/newsletter\/volume119\/bruce-clays-content-marketing-book\/\">Read more about the book here<\/a>.<\/p>\n<p><a class=\"twitter-timeline\" href=\"https:\/\/twitter.com\/search?q=%23seochat\" data-widget-id=\"423193832541278208\">Tweets about &#8220;#seochat&#8221;<\/a><br \/>\n<script type=\"mce-text\/javascript\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+\":\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);}}(document,\"script\",\"twitter-wjs\");\n\/\/ ]]><\/script><\/p>\n<p><em>Have a question you&#8217;d like to see us address in Thursday&#8217;s #SEOChat? Share it in the comments!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST \/ 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we\u2019ll mine our 2013 data and compare notes on content performance and audience behavior. We\u2019ll ask questions such as:<\/p>\n<ul>\n<li>What was your top performing content area in 2013? <\/li>\n<li>Top performing piece of content or blog post?<\/li>\n<li>What was your top traffic referrer in 2013? Top social referrer?<\/li>\n<li>What season saw the most engagement?<\/li>\n<\/ul>\n<p>By identifying patterns and determining what&#8217;s working best, when it&#8217;s working and why it&#8217;s working, we can shape our 2014 SEO and content marketing strategy accordingly.<\/p>\n<p>Read more of <a href=http:\/\/www.bruceclay.com\/blog\/2014\/01\/seochat\/>SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat<\/a>.<\/p>\n","protected":false},"author":154,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1233,18,1232,81],"acf":[],"yoast_head":"<title>BruceClay - SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat<\/title>\n<meta name=\"description\" content=\"Bruce Clay, Inc. hosts this week&#039;s #SEOChat with a Google Analytics Live Review. Plan 2014 strategy by looking at content performance and audience behavior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/seochat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEOs: Share Top Content Performers and Traffic Referrers in #SEOchat\" \/>\n<meta property=\"og:description\" content=\"Bruce Clay, Inc. hosts this week&#039;s #SEOChat with a Google Analytics Live Review. 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