{"id":37170,"date":"2015-07-09T11:00:15","date_gmt":"2015-07-09T18:00:15","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=37170"},"modified":"2015-07-29T09:39:24","modified_gmt":"2015-07-29T16:39:24","slug":"winning-at-twitter-chats","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/winning-at-twitter-chats\/","title":{"rendered":"#Winning at Twitter Chats"},"content":{"rendered":"

Twitter chats are a crazy-effective way to skyrocket Twitter engagement. The following is a guide that teaches you how to leverage Twitter chats to amplify your brand voice. You’ll learn how to identify Twitter chats that make sense for your niche, engage in them effectively and turbo charge your social media marketing<\/a> efforts.<\/em> Fair warning: Further reading may result in excess Twitter engagement. Proceed with caution \u2014 your Twitter’s about to blow up.<\/em><\/strong><\/p>\n

\"#Winning<\/a><\/em><\/p>\n

What’s a Twitter Chat? What Twitter Chats Are Right for My Brand?<\/h2>\n

What is <\/em>a Twitter chat? A Twitter chat (also referred to as a Tweet chat) is real-time conversation conducted via tweets \u2014 each Twitter chat has its own hashtag that\u00a0bands the conversation together. <\/strong><\/p>\n

Investing in a Twitter chat as a part of your ongoing social media marketing strategy can lead to myriad benefits:<\/p>\n

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  • Relationships.<\/strong> With real people. With real needs. That you <\/em>can help them with.<\/li>\n
  • Thought Leadership. <\/strong>Regularly use Twitter chats as a platform to authentically share your one-of-a-kind knowledge and people will begin to turn to you as a thought leader.<\/li>\n
  • Staying Top of Mind. <\/strong>To stay top-of-mind in potential consumers’ minds, you have to find ways to meet consumers where they are \u2014\u00a0and one of those places is Twitter. Chatting. It takes massive <\/em>effort across multiple platforms to stay top-of-mind. Twitter chats are one piece of the puzzle that can keep you there.<\/li>\n<\/ul>\n

    When you wield Twitter chats to achieve the above objectives, they naturally lead to fan growth, which in turn leads to:<\/p>\n

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    • New Clients, Customers and Fans<\/strong><\/li>\n
    • Increased Following<\/strong><\/li>\n
    • Increased Engagement<\/strong><\/li>\n<\/ul>\n

      Finding the Twitter Chats that Align with Your Brand<\/h2>\n

      There are Twitter chats on every subject you can imagine, from business, marketing, SEO and LinkedIn to fashion, mommy blogging, food service and fitness. What Twitter chat aligns with your business or brand? This Twitter chat master calendar<\/a> from TweetReports provides a comprehensive list of all Twitter chats on the Internet \u2026 and there’s a Twitter chat for literally <\/em>every niche. Check out some of these unique and\/or specific examples:<\/p>\n

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      • #YALitChat<\/li>\n
      • #GreenRoofChat (\u201cgreen roofing\u201d)<\/li>\n
      • #HayTalk (\u201ca discussion on hay and forage issues\u201d)<\/li>\n
      • #SalonSpaChat<\/li>\n
      • #CoffeeChat<\/li>\n
      • #VLLChat (\u201ccelebrating Latina lifestyle bloggers\u201d)<\/li>\n
      • #ChinaChat (\u201cbusiness in China\u201d)<\/li>\n
      • #FundChat (\u201cnonprofit fundraising and marketing\u201d)<\/li>\n<\/ul>\n

        The above is proof positive that you’ll find a Twitter chat that aligns with your business\/brand, no matter your industry. Take a look at how many Twitter chats there are for the digital marketing space alone!<\/p>\n

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        • #B2BChat<\/li>\n
        • #AppChat<\/li>\n
        • #BlogChat<\/li>\n
        • #ContentChat<\/li>\n
        • #TechTalk<\/li>\n
        • #PPCChat<\/li>\n
        • #JournChat<\/li>\n
        • #AdChat<\/li>\n
        • #BrandChat<\/li>\n
        • #SEOChat<\/li>\n<\/ul>\n

          Twitter Chat Etiquette<\/h2>\n

          Now that you’ve identified which Twitter chat(s) to participate in, you can use the following guidelines to maximize your participation on the social media platform!<\/p>\n

          Use <\/strong>TweetDeck<\/strong><\/a>.<\/strong> Add a column for the Twitter chat\u2019s hashtag and then follow along. In my experience, TweetDeck is the simplest and most reliable platform for participating in a Twitter chat.<\/p>\n

          Remember the basics.<\/strong> Use the hashtag in\u00a0all your tweets. Also, most Twitter chats are made up of a moderator asking questions and guests, like your brand, answering. Don’t forget to include the number of the question you\u2019re answering in the tweet (e.g., A1).<\/p>\n

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          A6: GSP boost branding efforts. Target your competitors’ URLs and show GSPs to users who receive emails from your competitors. #PPCchat<\/a> #PPC<\/a><\/p>\n

          \u2013Bruce Clay, Inc. (@BruceClayInc) July 7, 2015<\/a><\/p><\/blockquote>\n