{"id":28118,"date":"2013-10-03T10:49:06","date_gmt":"2013-10-03T17:49:06","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=28118"},"modified":"2013-10-07T09:49:40","modified_gmt":"2013-10-07T16:49:40","slug":"youtube-optimization-tips-second-popular-search-engine-smx-31c","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/youtube-optimization-tips-second-popular-search-engine-smx-31c\/","title":{"rendered":"YouTube Optimization Tips  (#smx #31C)"},"content":{"rendered":"<p>I\u2019m in the Marketing Land track and the topic is YouTube optimization.\u00a0This session is moderated by <a href=\"http:\/\/searchmarketingexpo.com\/bio.php?id=913\">Greg Finn<\/a>, (<a href=\"http:\/\/twitter.com\/gregfinn\">@gregfinn<\/a>, Chief Marketing Officer, Cypress North) and there are three presenters sharing the stage this morning.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/09\/east13_sponsor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-28070\" alt=\"SMX East 2013 Sponsor\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/09\/east13_sponsor.jpg\" width=\"125\" height=\"184\" \/><\/a>Manny Rivas, Online Advertising Director, aimClear (<a href=\"http:\/\/twitter.com\/mannyrivas\">@mannyrivas<\/a>)\u00a0is up first. His presentation is called \u201cTried and true tactics for becoming a YouTube Marketing Ninja.\u201d (Note: To my surprise, this is actually the first time I\u2019ve heard someone mention the word \u201cninja\u201d in their presentation this week!)<\/p>\n<p>B2B can be sexy, too says Manny!<\/p>\n<p><b>The trick is to tell the story behind your not sexy B2B thingamagic\/product\/service. Dig deep to find what it engaging about your product and\/or its history.<\/b><\/p>\n<h2>Some Factors That Can Help Your Videos Be Successful<\/h2>\n<h3>Strategy! When approaching strategy, think:<\/h3>\n<ul>\n<li>What\u2019s the purpose?<\/li>\n<li>How does it fit with out marketing initiatives?<\/li>\n<li>What are your goals\/KPIs?<\/li>\n<\/ul>\n<p>Are you testing your landing pages? Are you creating content that allows (and enables and inspires) people to take the next steps?<\/p>\n<h3>Do I have\u2026.<\/h3>\n<ul>\n<li>Great content that Entertains, Engages, Informs, Empowers<\/li>\n<li>Target audience<\/li>\n<li>A connected user base<\/li>\n<li>Video content optimized for discoverability<\/li>\n<li>A budget to seed engagement<\/li>\n<\/ul>\n<p>As an example of engaging content, Manny shows us a video from the England Metropolitan Police department that shows a video that uses the \u201cchoose your own ending\u201d annotation approach. (<em>Check it out here if you\u2019re interested: ___ Apparently there\u2019s a problem with people stabbing each other with kitchen knives in England\u2026 who knew.<\/em>)<\/p>\n<p>Zappos has lots of good examples of informative YouTube content. In this example they even include the SKEW number in the YT title<\/p>\n<h3>Some Video Content Ideas<\/h3>\n<ul>\n<li>Thought leadership<\/li>\n<li>Tutorials and How-Tos<\/li>\n<li>Infographics<\/li>\n<li>Branded yet catchy<\/li>\n<li>Consider a thematic series<\/li>\n<\/ul>\n<p><b>The amount of time people spend watching your videos is a part of the YouTube ranking algorithm.<\/b><\/p>\n<p>Keep in mind that your audience shares on lots of channels; so, they might discover it on YouTube, but they may be talking about you in forums or on Twitter (etc.) YouTube engagement can be a great way for you to increase your clout in the \u201csocial sphere,\u201d which can help improve you success in other SEM areas.<\/p>\n<p>Long-term: It\u2019s a good idea to devote time to building relationships with active forum users, bloggers and socially connected industry figures<\/p>\n<p><b>Identify your users by mining comments. Identify users that are committed to creating content; identify what they are interested in and where they go. <\/b><\/p>\n<p>Finding comments by vertical or interest:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Finding-comments-on-YouTube.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28444 aligncenter\" alt=\"Finding comments on YouTube\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Finding-comments-on-YouTube.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Finding-comments-on-YouTube.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Finding-comments-on-YouTube-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<h2>Organic Rollout Checklist<\/h2>\n<ul>\n<li>Submit to blogs for write ups<\/li>\n<li>Seed with connected user base<\/li>\n<li>Share in social<\/li>\n<li>Share internally<\/li>\n<li>Embed your videos on your site or blog<\/li>\n<\/ul>\n<h2>Ranking Factors for YouTube<\/h2>\n<p>Keep in mind your optimizing for YouTube AND for Google Universal Search.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-Ranking-Factors.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28443 aligncenter\" alt=\"YouTube Ranking Factors\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-Ranking-Factors.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-Ranking-Factors.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-Ranking-Factors-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p><b>ScrapeBox<\/b> \u2013 Good Keyword Research Tool (for YouTube and for SEO in general, actually)<\/p>\n<p><b>Call To Action Overlays<\/b><br \/>\nDrive users back to your site with a Call To Action (CTA) Overlays (51&#215;51 image + title and body text that leads back to your site). Create these by creating an ad in Adwords for Video, target obscure keywords (no one will ever see this ad), then pause the ad.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-CTA-OVerlay.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28441 aligncenter\" alt=\"YouTube CTA OVerlay\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-CTA-OVerlay.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-CTA-OVerlay.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-CTA-OVerlay-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>_____________________<\/p>\n<p>The moderator tells us <a href=\"http:\/\/searchmarketingexpo.com\/bio.php?id=1321\">Purna Virji<\/a>\u00a0(Senior Marketing Manager, Stroll &#8212;\u00a0<a href=\"http:\/\/twitter.com\/purnavirji\">@purnavirji<\/a>)\u00a0is going to tell us how to pimp our YouTube channels. (<em>From Ninjas to Pimping\u2026 it\u2019s that kind of morning. Everyone\u2019s talking about hangovers and what not.. yadda yadda yadda.<\/em>)<\/p>\n<p><a href=\"http:\/\/searchmarketingexpo.com\/bio.php?id=1321\">Purna<\/a>\u00a0tells us she is really interested in talking about how to engage your visitors once they get to you, and how to strategically use YouTube analytics. She\u2019s broken it down into four tips.<\/p>\n<h2>Tip One: Set a Strong Foundation with a Strong Channel Page<\/h2>\n<p>1. Create a <b>Channel Name<\/b>; keep it short and memorable; the channel name doesn\u2019t have to be the same as your URL<\/p>\n<p>2. Pick a <b>channel icon<\/b> that will be used across YouTube; make sure it\u2019s a really good quality image that is clear in a variety of sized (sometimes the channel icon is very small and text doesn\u2019t read well. Channel icon dimensions = <b>800x800px \u2013 avoid text because text doesn\u2019t read well very small.<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28440 aligncenter\" alt=\"Why encourage YouTube subscribers\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers1.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers1.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers1-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>3. <b>Video Metadata: <\/b><br \/>\nTitle \u2013 make it compelling; use core keywords first; keep testing and tracing CTR<br \/>\nMetatag \u2013 create a set of standard tags; be specific and accurate; use keywords<br \/>\nDescription \u2013 the first few sentences really count here; make sure you put the most important lines first<\/p>\n<p>4. <b>Thumbnail<\/b> \u2013 think of this like your \u201cmarketing poster\u201d or banner ad. The thumbnail should be custom for each video; faces are usually compelling and increase CTR; <b>Thumbnail specs: 640px by 360px minimum; 16:9 aspect ratio.<\/b> Make sure your thumbnail is directly. (<em>NOTE: To clear up any confusion, <a title=\"YouTube recommendations for video thumbnail size\" href=\"http:\/\/bit.ly\/19uEYAl\" target=\"_blank\">YouTube recommends<\/a> that video thumbnails have a resolution of 1280 x 720, and a <span style=\"text-decoration: underline;\">minimum width<\/span> of 640 px. Not a resolution of 640 x 360.<\/em>)<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-Optimization-Slide.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28495 aligncenter\" alt=\"YouTube Optimization Slide\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-Optimization-Slide.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-Optimization-Slide.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-Optimization-Slide-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>How To: When you upload the video, there is a section that will ask you if you want to upload a custom thumbnail. It\u2019s a newer feature, but it\u2019s pretty straightforward.<\/p>\n<p>5. <b>Featured and related channels<\/b> \u2013 You can choose to disable featured and related videos so the videos of others (ie: your competitors) don\u2019t show up next to yours, but then your videos wont show up in the right column as a related video for others either. So you gain something, and you lose something.<\/p>\n<h2>Tip 2: Curate content for your subscribers<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28439 aligncenter\" alt=\"Why encourage YouTube subscribers\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/Why-encourage-YouTube-subscribers-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p><b>You can tailor your YouTube for subscribers and nonsubscribers.<\/b> In other words, you can create a custom visual experience for your subscribers, and a totally different experience to entice not-yet (but potential!) subscribers.<\/p>\n<h3>Some Tips for Engaging YouTube Subscribers<\/h3>\n<ul>\n<li>Use 60-30-10 formula. 60% needs to be interesting, entertaining and informative. 10% should promote your brand.<\/li>\n<li>Create playlists to engage<\/li>\n<li>Be regular and consistent<\/li>\n<li>Use Strategic CTAs<\/li>\n<li>Community Management<\/li>\n<\/ul>\n<h3>Channel Trailer Tips<\/h3>\n<ul>\n<li>Think elevator pitch<\/li>\n<li>Show, don\u2019t tell<\/li>\n<li>Use CTAS<\/li>\n<li>Leverage special promotions<\/li>\n<\/ul>\n<h3>Annotations<\/h3>\n<p>Clickable text overlays; link to other videos or social media. You can also link to your own web page or offer clarification that supplements the video.<\/p>\n<p>Avoid the lower third of your video because this is where ads show up (and the ad may block the readability of your annotation.)<\/p>\n<p>Repeat subscribe call to action at the end.<\/p>\n<h2>Tip 3 : Show your personality on your Channel page<\/h2>\n<p>JcPenny and Head and Shoulders do a really good job with this.<\/p>\n<p>Don\u2019t forget about your channel sections, and your channel description.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-channel-sections.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28419 aligncenter\" alt=\"YouTube optimization channel sections\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-channel-sections.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-channel-sections.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-channel-sections-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<h2>Tip 4: Channel Analytics<\/h2>\n<p>Google Analytics tie-in. <b>You can actually connect GA to YouTube.<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Google-Analytics-tie-in.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28417 aligncenter\" alt=\"YouTube optimization Google Analytics tie in\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Google-Analytics-tie-in.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Google-Analytics-tie-in.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Google-Analytics-tie-in-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Once you\u2019re in Analytics check out\u2026<\/h3>\n<p>1. Who are your users?<br \/>\nDo they match the target audience you want to go after?<br \/>\nPull Demo and Geo location reports<\/p>\n<p>2. Where are users finding your videos?<br \/>\nAll traffic sources are not created equal. Look at average view duration, as well as subscriber-only data.<\/p>\n<p>3. How much are you engaging users?<br \/>\nLow retention rate means low exposure in YT SERPs.<\/p>\n<p>4. Why are viewers subscribing?<br \/>\nWhat are they watching? What\u2019s engaging them?<\/p>\n<p>5. How are Annotations performing?<br \/>\nReview CTR and close rates for all annotations. High close rates = they are not finding it useful. Use this metric to help you optimize the placement and language of your annotations.<\/p>\n<h2>YouTube Optimization checklist:<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-checklist-smx.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28416 aligncenter\" alt=\"YouTube optimization checklist smx\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-checklist-smx.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-checklist-smx.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-checklist-smx-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>________________<\/p>\n<p><a href=\"http:\/\/searchmarketingexpo.com\/bio.php?id=635\">Mat Siltala<\/a>, President, Avalaunch Media (<a href=\"http:\/\/twitter.com\/Matt_Siltala\">@Matt_Siltala<\/a>) is up next.\u00a0He says his presentation will be geared more toward tactics for smaller, local businesses. He notes that that doesn\u2019t mean that big businesses can\u2019t also benefit from these tips.<\/p>\n<h2>6 User Signals Google Likes To See<\/h2>\n<ol>\n<li><span style=\"text-decoration: underline;\">Likes and Dislikes<br \/>\n<\/span>Comments (and likes and dislikes within comments)<br \/>\nMatt notes that it doesn\u2019t have to be something that is safe; sometimes a little controversy that gets people talking is good.<\/li>\n<li>Views (specifically, <em>complete<\/em> views)<br \/>\nHe emphasizes that complete views are important and recommends mentioning to people in your marketing that you want them to check out the <em>entire<\/em> video.<\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\">Shares<\/span><\/span><\/li>\n<li><span style=\"text-decoration: underline;\">Replies<br \/>\n<\/span>Remember, it\u2019s all about doing what you can to engage and to get people engaged with your video.<\/li>\n<li>Subscribers<\/li>\n<\/ol>\n<h2>General Rules to Follow:<\/h2>\n<p>Keep videos as short as possible (30 seconds \u2013 2 minutes works best)<br \/>\nIn general, 2 minutes is the upper limit because we want those complete views to send strong YT ranking signals.<\/p>\n<h2>Two Short YouTube Case Studies<\/h2>\n<h3>YouTube Case Study #1<\/h3>\n<p>The case study company is an exterminator; lots of people were searching for \u201cdo roaches eat toothpaste?\u201d The company capitalized on this by dressing up like a roach and making entertaining videos where the roach goes into people\u2019s houses and uses their toothbrushes.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-case-study-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28415 aligncenter\" alt=\"YouTube optimization - case study 1\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-case-study-1.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-case-study-1.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-case-study-1-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>YouTube Case Study #2<\/h3>\n<p>This is a great example of a video that can make an impact and get thousands of views without being super produced. This video was shot with an iPhone and it\u2019s just a guy offering information (10 things you need to know before you move to Phoenix).<\/p>\n<p>A lot of times it can be easy to overthink it. You don\u2019t always have to overthink it; just do it. Pick a pointed topic that is important to your target market than dig in. Your videos don\u2019t (necessarily) have to be produce (or overproduced!)<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Matt-Case-Study-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28414 aligncenter\" alt=\"YouTube optimization - Matt Case Study 2\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Matt-Case-Study-2.jpg\" width=\"448\" height=\"336\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Matt-Case-Study-2.jpg 640w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2013\/10\/YouTube-optimization-Matt-Case-Study-2-300x225.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Other YouTube Tips<\/h2>\n<p><b>Always make sure to share your physical address and phone number as well as your business name in your video. If you say them, they will be added to the transcript, and then indexed. <\/b><\/p>\n<p>Use video testimonials! People read them and make decisions based on them.<\/p>\n<p><span style=\"text-decoration: underline;\">Where do I find ideas for videos?<\/span><\/p>\n<ul>\n<li>Local News Sites<\/li>\n<li>Facebook Groups<\/li>\n<li>Answer sits (like Quora, LinkedIn, Answers.com)<\/li>\n<li>Topsy<\/li>\n<li>Social Networks<\/li>\n<\/ul>\n<p>Spotlight: Yelp Talk is great for data mining and information, says Matt!<\/p>\n<p>Repurpose successful content into videos. (For an example of this watch: \u201cSocial media explained by cats\u201d)<\/p>\n<p>Make sure you\u2019re using other social channels to drive views to your videos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to connect YouTube and Google Analytics, how to optimize videos for universal search &#038; more in this SMX East YouTube optimization session.<\/p>\n<p>Read more of <a href=\"http:\/\/www.bruceclay.com\/blog\/2013\/10\/youtube-optimization-tips-second-popular-search-engine-smx-31c\/\">YouTube: Optimization Tips <\/a>.<\/p>\n","protected":false},"author":156,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[39,1160,498,187],"acf":[],"yoast_head":"<title>BruceClay - YouTube Optimization Tools and Tips | #SMX East 2013<\/title>\n<meta name=\"description\" content=\"Learn how to connect YouTube and Google Analytics, 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