{"id":30168,"date":"2014-02-05T12:12:01","date_gmt":"2014-02-05T20:12:01","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=30168"},"modified":"2014-02-05T12:13:44","modified_gmt":"2014-02-05T20:13:44","slug":"alyce-currier-video-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/alyce-currier-video-marketing-tips\/","title":{"rendered":"The Biggest Video Mistake? Not Getting Started! Alyce Currier, Wistia&#8217;s Video Queen, Tells Us How"},"content":{"rendered":"<p>Video is seeing an eruption of\u00a0consumer popularity and\u00a0marketing interest. Sitting atop this volcano is\u00a0<a href=\"https:\/\/twitter.com\/notalyce\" target=\"_blank\">Alyce Currier<\/a>. For Bruce Clay and Murray Newlands&#8217;s\u00a0<em>Content Marketing Strategies for Professionals<\/em>, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce&#8217;s video production expertise, so we asked if she&#8217;d be so generous to share <em>more<\/em> tips and resources with us. Read on for:<br \/>\n<a href=\"http:\/\/wistia.com\/wistiafest14\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-30170\" alt=\"Wistiafest 14 Workshops\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/02\/wistiafest.jpg\" width=\"334\" height=\"370\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/02\/wistiafest.jpg 697w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/02\/wistiafest-270x300.jpg 270w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/p>\n<ul>\n<li>3 tips to get you rolling if you just make the time<\/li>\n<li>the most common mistake she sees<\/li>\n<li>an incredibly educational primer on lighting<\/li>\n<li>her favorite video examples we can take notes from, and more.<\/li>\n<\/ul>\n<p>When, after this small dose, you realize your business and your brand is ready for more from Alyce and her team at Wistia, consider attending\u00a0<a href=\"http:\/\/wistia.com\/wistiafest14\" target=\"_blank\">Wistiafest<\/a>\u00a0May 20-22 in Boston. Talks on Wednesday and hands-on workshops Thursday will cover scripting, storytelling, lighting, shooting and even A\/B testing videos.<\/p>\n<p><strong>BCI: Can you tell me your top three favorite learning videos and why?<\/strong><\/p>\n<p>Alyce Currier: I really enjoy <a href=\"https:\/\/www.codeschool.com\/\" target=\"_blank\">CodeSchool<\/a>&#8216;s videos; they&#8217;re well-scoped and offer a good balance between creating human connection and showing examples. Moz&#8217;s <a href=\"http:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\">Whiteboard Fridays<\/a> are totally classic for marketers: they&#8217;re not flashy, but they&#8217;re packed with great information that&#8217;s helped them gain a very loyal following. In a more general sense I&#8217;m a big fan of videos in documentation; I can watch it whenever I want to instead of having to get in touch with a support person for something they&#8217;d just be repeating anyway.<\/p>\n<p><strong>Can you give me three actionable tips for video content that brands small and large can use for 2014?<\/strong><\/p>\n<ol>\n<li>Start small: don&#8217;t make your front page video first. Instead, practice with smaller videos about your audience&#8217;s pain points.<\/li>\n<li>If you&#8217;re going to invest in equipment, get lights first. Camera isn&#8217;t as important: you can even use an iPhone to shoot acceptable videos these days. We made a video about building out your first lighting kit: <a href=\"http:\/\/wistia.com\/learning\/down-dirty-lighting-kit\" target=\"_blank\">http:\/\/wistia.com\/learning\/down-dirty-lighting-kit<\/a><\/li>\n<li>Try worrying less about view count and more about how you&#8217;re scaling communication and how engaging your content is to your core audience.<\/li>\n<\/ol>\n<p><em>Editor&#8217;s note: Here&#8217;s the down and dirty lighting instructional video, an educational must-watch that will come in handy in that toolbox of a brain of yours.<\/em><\/p>\n<p><iframe loading=\"lazy\" name=\"wistia_embed\" src=\"http:\/\/fast.wistia.net\/embed\/iframe\/zs8hlyi5xz\" height=\"298\" width=\"480\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\n<a class=\"wistia-linkback\" href=\"http:\/\/wistia.com\/learning\/down-dirty-lighting-kit\">Down &amp; Dirty Lighting Kit<\/a><\/p>\n<p><strong>What social network is the best for our readers to connect and follow you?<\/strong><\/p>\n<p>Our Twitter at <a href=\"http:\/\/twitter.com\/wistia\" target=\"_blank\">@wistia<\/a>!<\/p>\n<p><strong><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/02\/TgmHzK5I6z_1391488769559.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-30174\" alt=\"Alyce Currier\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/02\/TgmHzK5I6z_1391488769559.jpg\" width=\"344\" height=\"258\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/02\/TgmHzK5I6z_1391488769559.jpg 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/02\/TgmHzK5I6z_1391488769559-300x225.jpg 300w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/a>When is better to upload to YouTube versus on a website?<\/strong><\/p>\n<p>We usually recommend treating YouTube like you would any other social network. There&#8217;s a type of video content that works well on YouTube, and you can make content specifically for that channel just like you would for Facebook or Twitter.<\/p>\n<p><strong>Can you share 2 or three of your favorite industry blogs?<\/strong><\/p>\n<p>I&#8217;m a big fan of the <a href=\"http:\/\/moz.com\/blog\" target=\"_blank\">Moz blog<\/a> and <a href=\"http:\/\/blogs.hbr.org\/\" target=\"_blank\">Harvard Business Review<\/a>. <a href=\"http:\/\/stet.editorially.com\/\" target=\"_blank\">STET<\/a> is a recent favorite for longer pieces about writing, culture, and technology.<\/p>\n<p><strong>Biggest video content mistake in 2014?<\/strong><\/p>\n<p>Not getting started! The best way to learn is to start small and give it a try, then iterate your strategy based on analytics and feedback.<\/p>\n<p><em>Thanks, Alyce. Pick up <\/em><a href=\"http:\/\/bit.ly\/cmstrat\" target=\"_blank\">Content Marketing Strategies for Professionals<\/a><em> and give chapter 6, &#8220;Video: It&#8217;s Time to Shine&#8221; a read to learn how to create great interview content, how to use Google Hangouts and live-streamed videos for your brand, what to keep in mind for SEO and visibility, what makes videos work on YouTube, and of course, Alyce&#8217;s\u00a0<\/em><em>&#8220;6 Tips to Help You Get Started Creating Great Video Consistently.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is seeing an eruption of consumer popularity and marketing interest. Sitting atop this volcano is Alyce Currier. For Bruce Clay and Murray Newlands&#8217;s Content Marketing Strategies for Professionals, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce&#8217;s video production expertise, so we asked if she&#8217;d be so generous to share more tips and resources with us. Read on for:<\/p>\n<ul>\n<li>3 tips to get you rolling if you just make the time<\/li>\n<li>the most common mistake she sees<\/li>\n<li>an incredibly educational primer on lighting<\/li>\n<li>her favorite video examples we can take notes from, and more.<\/li>\n<\/ul>\n<p>Read <a href=\"http:\/\/www.bruceclay.com\/blog\/2014\/02\/alyce-currier-video-marketing-tips\/\">The Biggest Video Mistake? Not Getting Started! Alyce Currier, Wistia&#8217;s Video Queen, Tells Us How<\/a>.<\/p>\n","protected":false},"author":38,"featured_media":30174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1,1113],"tags":[37,498],"acf":[],"yoast_head":"<title>BruceClay - Biggest Video Mistake? 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