{"id":37951,"date":"2015-10-01T11:42:59","date_gmt":"2015-10-01T18:42:59","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=37951"},"modified":"2015-10-20T14:57:34","modified_gmt":"2015-10-20T21:57:34","slug":"being-found-on-youtube","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/","title":{"rendered":"Being Found on YouTube \u2013 #SMX Liveblog"},"content":{"rendered":"<p>YouTube is exploding. The company has reported 60\u00a0percent year-over-year\u00a0growth. It&#8217;s no wonder people\u00a0want to be found on YouTube \u2014 it&#8217;s the second biggest search engine in the world, even if it is just for videos! This SEO-track session at SMX East focuses just on\u00a0YouTube optimization, to show businesses how to take advantage of this huge and largely untapped market. We include\u00a0lots of slides\u00a0so you won&#8217;t miss any\u00a0wisdom from these experts\u00a0that could help you master\u00a0video marketing.<\/p>\n<p>Here&#8217;s the lineup:<\/p>\n<p><strong>Moderator<\/strong>:\u00a0Amy Gesenhues, General Assignment Correspondent, Search Engine Land (<a href=\"https:\/\/twitter.com\/amygesenhues\" target=\"_blank\">@amygesenhues<\/a>)<\/p>\n<p><strong>Speakers:<\/strong><\/p>\n<ul>\n<li>Yevgeniy Skazovski, Chief Marketing Strategist, FairSquare Inc. (<a href=\"https:\/\/twitter.com\/gene_seomachine\" target=\"_blank\">@gene_seomachine<\/a>)<\/li>\n<li>Jeff Martin, Vice President, YouTube Audience Development, Touchstorm (<a href=\"https:\/\/twitter.com\/Jeff_Martin\" target=\"_blank\">@Jeff_Martin<\/a>)<\/li>\n<li>Dan Piech, Shareablee (<a href=\"https:\/\/twitter.com\/DanPiech\" target=\"_blank\">@DanPiech<\/a>)<\/li>\n<\/ul>\n<p>Opening the session, Amy Gesenhues observes,\u00a0\u201cEven though TV and YouTube are video, YouTube is its own medium and it has its own rules and norms.\u201d<\/p>\n<h2>Gene Skazovski: Be a YouTube Star! 10 Tips for YouTube Video Optimization<\/h2>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/omAmdgW2eT7RAk\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><em> <a title=\"Be a YouTube Star! 10 Tips for YouTube Video Optimization By Gene Skazovski\" href=\"\/\/www.slideshare.net\/SearchMarketingExpo\/be-a-youtube-star-10-tips-for-youtube-video-optimization-by-gene-skazovski\" target=\"_blank\">Be a YouTube Star! 10 Tips for YouTube Video Optimization By Gene Skazovski<\/a> from <a href=\"\/\/www.slideshare.net\/SearchMarketingExpo\" target=\"_blank\">Search Marketing Expo &#8211; SMX<\/a><\/em><\/div>\n<p>YouTube is a wonderland where new brands are born every day. Why be on YouTube?<\/p>\n<ul>\n<li>More than 1\u00a0billion users worldwide<\/li>\n<li>Second\u00a0most popular search engine<\/li>\n<li>Mobile revenue is up 100\u00a0percent\u00a0YOY<\/li>\n<li>60\u00a0percent\u00a0growth in Q2 YOY<\/li>\n<li>70\u00a0percent\u00a0increase in how-to videos<\/li>\n<\/ul>\n<p>More statistics that will sell YouTube to your organization: <a href=\"http:\/\/expandedramblings.com\/index.php\/youtube-statistics\/\">http:\/expandedramblings.com\/index.php\/youtube-statistics\/\u00a0 <\/a><\/p>\n<p>YouTube is an untapped market for small businesses.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8788.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37954 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8788.jpg\" alt=\"youtube statistics slide smx east 2015\" width=\"600\" height=\"273\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8788.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8788-300x137.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>YouTube as a Brand Platform<\/h3>\n<p>These are stars who were launched by YouTube:<\/p>\n<ul>\n<li>Justin Bieber<\/li>\n<li>PewDiePie<\/li>\n<li>JennaMarbles<\/li>\n<li>WHZHUD2<\/li>\n<\/ul>\n<p>The top 100 YouTubers make $100 million a year on YouTube.<\/p>\n<h3>SEO Tips\u00a0for YouTube<\/h3>\n<p>How can you be found in the YouTube wonderland?<\/p>\n<ol>\n<li><strong>Video title<\/strong> \u2013 Give your video\u00a0a good name. Like any other page on the web, include up to 70 characters with a call to action (CTA).\u00a0Use \u201cofficial,\u201d \u201cnew\u201d or similar words\u00a0to bring more attention to videos \u2014\u00a0DIY, Tips, Video, How-To, For More Info Call, Testimonials, Case Study, Tutorial, Reviews, Free, 60 second video.<\/li>\n<li><strong>Video description<\/strong> \u2013 Tell me more. Include 300 words or more with sprinkled keywords. Summarize the content, emphasize important comments or \u201cquotes\u201d from the video, link to pages and resources in the video using absolute URLs.\u00a0The more detail you put in your video description, the better.<\/li>\n<li><strong>Video tags<\/strong> \u2013 Tags communicate that \u201cthis video is relevant to __\u201d. Be generous (up to 20 tags is okay). Suggestions: brand name, position\/title, competitor&#8217;s name.<\/li>\n<li><strong>Closed captioning<\/strong> \u2013 It\u2019s more than 508 (compliance). If you\u2019re not doing captioning, then don\u2019t bother to do YouTube (more reasons you need to closed caption your videos:\u00a0<a href=\"http:\/\/youtube.com\/watch?v=WmTMiWGiP6Y\">http:\/\/youtube.com\/watch?v=WmTMiWGiP6Y)<\/a>.<\/li>\n<li><strong>Backlink to videos<\/strong> \u2013 Yes, backlinks. Use relevant anchor text. Allow video embedding, if possible. Expand referring sources (share). Link to video from Facebook, LinkedIn, Twitter and blogs. Promote videos through SEM (see this YouTube Help article for more ways to promote your videos:\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/141808\">https:\/\/support.google.com\/youtube\/answer\/141808<\/a>).<\/li>\n<li><strong>Content quality<\/strong> \u2013 That old song again. Create non-boring content up to 203 mintes in length. Understand your customer\u2019s attention span. Slice\u00a0lengthy videos into multi-part videos. Get to the point quickly. Use :29 and :15 durations for successful video advertising.<\/li>\n<li><strong>Playlists<\/strong> \u2013 Don\u2019t miss out! If you already have videos, building a\u00a0playlist is\u00a0not creating content \u2014 you\u2019re making it more engaging and usable.<\/li>\n<li><strong>Natural content<\/strong> \u2013 Have you read your comments lately? This builds content on the YouTube page. Suggestions for new content come from comments.<\/li>\n<li><strong>Advertise<\/strong> \u2013 Hello! Can anyone see\/hear you? Probably not. Give your videos a paid push. Try YouTube Sponsored Search, pre-roll video ads, in-stream ads videos. Use companion banners. Use video remarketing. Bid on competitor names and videos.<\/li>\n<li><strong>Call to Action<\/strong> \u2013 Engage videos! Include your phone number or web address. Don\u2019t forget overlays to resources mentioned in videos. Don\u2019t leave out branding!!!<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8789.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37955 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8789.jpg\" alt=\"youtube helpful resources\" width=\"600\" height=\"328\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8789.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8789-300x164.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a> <a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8790.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37956 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8790.jpg\" alt=\"quick youtube checklist\" width=\"600\" height=\"343\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8790.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8790-300x172.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>Jeff Martin: Millions of Organic Views in 20 Minutes or Less!<\/h2>\n<p>Touchstorm is a certified YouTube partner, and they know all the guidelines of YouTube.<\/p>\n<p>For a video to maximize its visibility, two factors have to be looked at \u000f\u2014\u00a0meta data and video performance.<\/p>\n<h3><strong>Video Meta Data<\/strong><\/h3>\n<p>Meta data optimization starts with keyword research.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8791.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37957 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8791.jpg\" alt=\"keyword research for youtube\" width=\"600\" height=\"317\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8791.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8791-300x159.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8792.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37958 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8792.jpg\" alt=\"youtube keyword research tools\" width=\"600\" height=\"217\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8792.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8792-300x109.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Look at the <strong>YouTube Instant suggestions<\/strong> when you start typing in a YouTube search bar. You can see new ideas and roots that you hadn\u2019t thought of based on what people have been\u00a0searching.<\/p>\n<p><strong>Keywordtool.io<\/strong> is a more efficient way to do keyword research. There\u2019s a small fee for using it.<\/p>\n<p>As you refine the keywords, search for those keywords in YouTube. Take a look at the results: Is that\u00a0what your content would be like, or is it different and unrelated? That&#8217;s a good indicator of\u00a0whether a keyword fits your video.<\/p>\n<p>Once you\u2019re confident in your keywords, look those keywords up in <strong>Google Trends YouTube<\/strong> to get a priority for creating the videos.<\/p>\n<p><strong>Optimization \u2013 Titles<\/strong><\/p>\n<p>Use full keyword phrases to optimize early on for channels without a significant subscriber base. If a video\u2019s performance takes off, there is flexibility to adjust later to try to capture more. Optimize the most popular keywords from left to right.<\/p>\n<p>Example of possible titles for the same video. Start with the first one and if the video does well, you can advance to options 2 and 3.<\/p>\n<p><strong>Optimization \u2013 Description<\/strong><\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8795.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37961 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8795.jpg\" alt=\"optimizing youtube description\" width=\"600\" height=\"249\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8795.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8795-300x125.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>What to avoid \u2014\u00a0or\u00a0risk having your video removed:<\/p>\n<ul>\n<li>Don\u2019t stuff keywords (i.e., overuse them).<\/li>\n<li>Don\u2019t reference metadata.<\/li>\n<li>Don\u2019t violate community guidelines.<\/li>\n<\/ul>\n<p>Videos removed seldom, if ever, come back. You\u2019ll have to start over again.<\/p>\n<p><strong>Optimization \u2013 Tags<\/strong><\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8796.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37962 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8796.jpg\" alt=\"optimization for youtube tags\" width=\"600\" height=\"306\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8796.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8796-300x153.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>YouTube says to begin tags with long-tail phrases and work down to single-word phrases including the brand. You can include adjectives like \u201cquick,\u201d \u201csimple\u201d and \u201ceasy,\u201d but it should be a red flag to you if there are more adjectives as tags for your video than other types.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8797.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37963 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8797.jpg\" alt=\"examples of youtube tags\" width=\"600\" height=\"311\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8797.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8797-300x156.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3><strong>Video Performance Metrics<\/strong><\/h3>\n<p>Traditional SEO has two\u00a0sides: on-page and off-page. <strong>YouTube\u2019s two\u00a0sides of SEO are on-page and performance.<\/strong> Views are valuable, but not for the number they add up to.<\/p>\n<p>Engagement always lags behind views, so when a user pauses and takes an action, it\u2019s valuable. Video watch time is paramount. It\u2019s the total minutes spent watching a video! It\u2019s not a measure of how much a video was watched, and it\u2019s not a reason why videos need to be shorter.<\/p>\n<p><span style=\"line-height: 1.5;\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8799.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37965 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8799.jpg\" alt=\"graph of tag metrics\" width=\"600\" height=\"323\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8799.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8799-300x162.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<h3><span style=\"line-height: 1.5;\">S<\/span><span style=\"line-height: 1.5;\">ession Watch Time<\/span><\/h3>\n<p><span style=\"line-height: 1.5;\">Session watch time is the total minutes a user watches your content AND any other content during a session. You want your content to be part of a very long session. Currently, there\u2019s no effective way to monitor this as it can span into third-<\/span><span style=\"line-height: 1.5;\">party videos.<\/span><\/p>\n<p>Watch time takeaways:<\/p>\n<ul>\n<li>When completion rates are equal, a shorter video needs more views than a longer video to compete.<\/li>\n<li>The longer a video is, the more challenging it is to retain the audience.<\/li>\n<li>Review rankings of competing videos in SERPs to understand the length of videos in use and their success.<\/li>\n<li>Adhere to YouTube production best practices to maximize watch time. (BCI tip: Check out the YouTube Creator Academy at\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/2854319?hl=en\" target=\"_blank\">https:\/\/support.google.com\/youtube\/answer\/2854319?hl=en<\/a>)<\/li>\n<\/ul>\n<p>Session watch time takeaways:<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8801.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37967\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8801.jpg\" alt=\"session watch time takeaways\" width=\"600\" height=\"326\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8801.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8801-300x163.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Analyzing YouTube Performance<\/h3>\n<p>What software is good for\u00a0studying your videos&#8217; performance? <strong>VideoAmigo.com<\/strong> is a video marketing suite that provides competitive intelligence, an automated YouTube search ranking monitor, in-depth channel analysis and recommendations. He says it\u2019s free!<\/p>\n<h2>Dan Piech: YouTube and Branding Stats<\/h2>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/GHi5DUvHxJwgiq\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><em> <a title=\"Being Found on The World\u2019s Second Biggest Search Engine: YouTube By Dan Piech\" href=\"\/\/www.slideshare.net\/SearchMarketingExpo\/being-found-on-the-worlds-second-biggest-search-engine-youtube-by-dan-piech\" target=\"_blank\">Being Found on The World\u2019s Second Biggest Search Engine: YouTube By Dan Piech<\/a> from <a href=\"\/\/www.slideshare.net\/SearchMarketingExpo\" target=\"_blank\">Search Marketing Expo &#8211; SMX<\/a><\/em><\/div>\n<p>Dan Piech opens with some statistics:<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8802.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37968\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8802.jpg\" alt=\"youtube video engagement\" width=\"600\" height=\"308\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8802.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8802-300x154.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>That\u2019s a lot of videos, views and engagement (likes, dislikes and comments)! People engage on a per view or per post measure much higher on YouTube than they do on Facebook or Twitter.<\/p>\n<p>Overall, brand view counts increased only 1\u00a0percent\u00a0last year. However, likes increased by 26\u00a0percent, dislikes increased 29\u00a0percent,\u00a0and comments increased 6\u00a0percent. Average views per video have declined because the number\u00a0of videos is growing.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8803.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37969 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8803.jpg\" alt=\"video views and engagement charts\" width=\"600\" height=\"306\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8803.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8803-300x153.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Industry-Specific YouTube Statistics<\/h3>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8804.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37970 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8804.jpg\" alt=\"video statistics for automotive industry\" width=\"600\" height=\"310\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8804.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8804-300x155.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The automotive industry has seen\u00a0more\u00a0YouTube views and engagement growth in the past year than other industries. Sports and recreation videos are doing incredibly well in the last year. Their view counts grew\u00a037 percent, but engagements nearly doubled! And yet, the number of videos posted is smaller than the year previous.<\/p>\n<p>Look at these numbers (shown in the slide above) as they relate to your industry.<\/p>\n<p><em>How frequently should you be posting?<\/em> It depends on your industry. And quantity is not more important than quality.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8805.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37971 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8805.jpg\" alt=\"graph of US average videos on Youtube\" width=\"600\" height=\"284\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8805.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8805-300x142.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8806.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37972 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8806-e1443715657863.jpg\" alt=\"youtube social landscape chart\" width=\"600\" height=\"314\" \/><\/a><\/p>\n<p>Looking at a specific industry: fashion, you can see that there\u2019s a big difference in the amount of actions these publishers are getting, despite posting approximately\u00a0the same number of videos.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8807.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37973 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8807.jpg\" alt=\"case study of youtube social landscape\" width=\"600\" height=\"294\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8807.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8807-300x147.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Vogue is huge on YouTube compared to the other fashion magazines. Look at the Vogue in your own industry to see what you can do similarly.<\/p>\n<p><strong>Case study:<\/strong> Video less than 3 minutes drove 60\u00a0percent\u00a0of actions for publishers. TV saw 40\u00a0percent\u00a0of actions from a video between 2\u00a0and\u00a04 minutes long. For the average brand, videos 1\u20134 minutes long drive 50\u00a0percent\u00a0of likes. Those under 3 minutes in length drive more views. Shorter videos get more views, but positive engagements happen on videos that are a little longer.<\/p>\n<p><em>How much of your\u00a0engagement consists of what you value most?<\/em> Here\u2019s the like-to-dislike ratio by industry:<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8808.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37974\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/10\/IMG_8808.jpg\" alt=\"IMG_8808\" width=\"600\" height=\"331\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8808.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/IMG_8808-300x166.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Publishers capture higher likes per view, showing opportunities for co-branded ad sponsored content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second largest search engine is YouTube, which is where your videos should be placed and properly optimized. This information-rich SMX East session gives you practical tips on how to master video marketing in the YouTube wonderland.  <\/p>\n<p>Read the <a href=\"http:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\">session liveblog<\/a> to find out more.<\/p>\n","protected":false},"author":38,"featured_media":38004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[29],"tags":[39,1232,1230,498,187],"acf":[],"yoast_head":"<title>BruceClay - SMX Liveblog: Being Found on YouTube<\/title>\n<meta name=\"description\" content=\"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMX Liveblog: Being Found on YouTube\" \/>\n<meta property=\"og:description\" content=\"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay, Inc.\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/virginianussey\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T18:42:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-20T21:57:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/amy-gene-jeff-dan-Feature-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Virginia Nussey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@virginianussey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Virginia Nussey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\",\"url\":\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\",\"name\":\"SMX Liveblog: Being Found on YouTube\",\"isPartOf\":{\"@id\":\"https:\/\/www.bruceclay.com\/#website\"},\"datePublished\":\"2015-10-01T18:42:59+00:00\",\"dateModified\":\"2015-10-20T21:57:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/f7873389c9326ba658076ad70e14fda1\"},\"description\":\"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bruceclay.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Being Found on YouTube \u2013 #SMX Liveblog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bruceclay.com\/#website\",\"url\":\"https:\/\/www.bruceclay.com\/\",\"name\":\"Bruce Clay, Inc.\",\"description\":\"SEO and Internet Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bruceclay.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/f7873389c9326ba658076ad70e14fda1\",\"name\":\"Virginia Nussey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bruceclay.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af79aee22cb093734144d2fea6700a9e?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af79aee22cb093734144d2fea6700a9e?s=96&d=retro&r=g\",\"caption\":\"Virginia Nussey\"},\"description\":\"Virginia Nussey is the director of content marketing at MobileMonkey. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc., having joined the company in 2008 as a writer and blogger.\",\"sameAs\":[\"https:\/\/www.facebook.com\/virginianussey\",\"https:\/\/twitter.com\/virginianussey\"],\"url\":\"https:\/\/www.bruceclay.com\/blog\/author\/virginia-nussey\/\"}]}<\/script>","yoast_head_json":{"title":"BruceClay - SMX Liveblog: Being Found on YouTube","description":"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/","og_locale":"en_US","og_type":"article","og_title":"SMX Liveblog: Being Found on YouTube","og_description":"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.","og_url":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/","og_site_name":"Bruce Clay, Inc.","article_author":"https:\/\/www.facebook.com\/virginianussey","article_published_time":"2015-10-01T18:42:59+00:00","article_modified_time":"2015-10-20T21:57:34+00:00","og_image":[{"width":800,"height":486,"url":"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/10\/amy-gene-jeff-dan-Feature-Image.jpg","type":"image\/jpeg"}],"author":"Virginia Nussey","twitter_card":"summary_large_image","twitter_creator":"@virginianussey","twitter_misc":{"Written by":"Virginia Nussey","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/","url":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/","name":"SMX Liveblog: Being Found on YouTube","isPartOf":{"@id":"https:\/\/www.bruceclay.com\/#website"},"datePublished":"2015-10-01T18:42:59+00:00","dateModified":"2015-10-20T21:57:34+00:00","author":{"@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/f7873389c9326ba658076ad70e14fda1"},"description":"YouTube is the second largest search engine. Speakers reveal how to master video marketing and be found on YouTube in this SMX East session liveblog.","breadcrumb":{"@id":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bruceclay.com\/blog\/being-found-on-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bruceclay.com\/"},{"@type":"ListItem","position":2,"name":"Being Found on YouTube \u2013 #SMX Liveblog"}]},{"@type":"WebSite","@id":"https:\/\/www.bruceclay.com\/#website","url":"https:\/\/www.bruceclay.com\/","name":"Bruce Clay, Inc.","description":"SEO and Internet Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bruceclay.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/f7873389c9326ba658076ad70e14fda1","name":"Virginia Nussey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bruceclay.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af79aee22cb093734144d2fea6700a9e?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af79aee22cb093734144d2fea6700a9e?s=96&d=retro&r=g","caption":"Virginia Nussey"},"description":"Virginia Nussey is the director of content marketing at MobileMonkey. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc., having joined the company in 2008 as a writer and blogger.","sameAs":["https:\/\/www.facebook.com\/virginianussey","https:\/\/twitter.com\/virginianussey"],"url":"https:\/\/www.bruceclay.com\/blog\/author\/virginia-nussey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/37951"}],"collection":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/comments?post=37951"}],"version-history":[{"count":18,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/37951\/revisions"}],"predecessor-version":[{"id":38608,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/posts\/37951\/revisions\/38608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/media\/38004"}],"wp:attachment":[{"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/media?parent=37951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/categories?post=37951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bruceclay.com\/wp-json\/wp\/v2\/tags?post=37951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}