{"id":38825,"date":"2015-11-04T12:19:24","date_gmt":"2015-11-04T20:19:24","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=38825"},"modified":"2019-07-05T17:19:34","modified_gmt":"2019-07-06T00:19:34","slug":"i-ran-classic-literature-through-an-seo-tool","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/i-ran-classic-literature-through-an-seo-tool\/","title":{"rendered":"The Power of a Page Analyzer: I Ran &#8216;The Great Gatsby&#8217; through an SEO Tool &#038; This Is What Happened"},"content":{"rendered":"<p>Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!<\/p>\n<p style=\"text-align: left;\">I\u2019ve got a sweet spot for tools that give me an idea of how I\u2019m doing as a search marketer and content publisher. One test of an SEO tool\u2019s power is if the software can do the job of a careful human expert in a fraction of the time.<\/p>\n<p style=\"text-align: left;\"><strong> The following experiment details what happened when an SEO tool meets F. Scott Fitzgerald\u2019s \u201cThe Great Gatsby.\u201d<\/strong> While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.<\/p>\n<h2>The Setup<\/h2>\n<p>I\u2019m a writer at digital marketing agency Bruce Clay, Inc., and I\u2019m also an avid reader. Literature lovers like me can spend hours picking apart themes and character dynamics. SEO analysis, meanwhile, should be as efficient as possible with time and resources. Can an on-page analyzer tell me:<\/p>\n<ul>\n<li>How hard or easy text is to understand<\/li>\n<li>The relationship between characters (or in the case of websites, the relationship between keywords)<\/li>\n<li>And the theme<\/li>\n<\/ul>\n<p>If a tool can accomplish that with a piece of literature, then it can certainly analyze a web page for appropriate language and SEO relevance. I used a free tool, the SEOToolSet&#8217;s <a href=\"http:\/\/www.seotoolset.com\/tools\/free-tools\/\">Single Page Analyzer<\/a>, and <strong>much to my delight, the SEO tool was able to peg character relationships, point to the theme of this American classic, and crunch 46,000 words in a fraction of the time a person requires. Super sweet.<\/strong><\/p>\n<p>Fair warning: Yes, there are some spoilers for \u201cThe Great Gatsby\u201d but nothing that will keep you from enjoying the book \u2013 or Baz Luhrmann\u2019s recent cinematic stunner. (Highly recommended, by the way.)<\/p>\n<p><iframe loading=\"lazy\" class=\"vidEmbed\" src=\"https:\/\/www.youtube.com\/embed\/sN183rJltNM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Reading Level<\/h2>\n<p>It\u2019s relatively straight-forward for a computer program to grade the difficulty of text content. Readability is one of the word metrics reported by the Single Page Analyzer.<\/p>\n<p>The SPA puts the text at a Fog reading level of 11.5 \u2013 which is right on target, as \u201cThe Great Gatsby\u201d is most often taught during the junior year.<\/p>\n<p>While the 11.5 grade level is fine for Fitzgerald, for your average web page, it\u2019s a little higher than the recommended target. If this was your own website, you could use the reading level score to think about how accessible your text is to your target audience.<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Analysis.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38827\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Analysis.jpg\" alt=\"The Great Gatsby Page Analysis\" width=\"580\" height=\"203\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Analysis.jpg 1537w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Analysis-300x105.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Analysis-1024x359.jpg 1024w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<h2>Characters and Their Relationships, or Keywords and Distribution<\/h2>\n<p>One of the basic tasks an on-page analyzer performs is identifying the most commonly used words and phrases on a page \u2013 in SEO world, a page\u2019s keyword phrases.<\/p>\n<p>The Single Page Analyzer reports the most-used words on a page, organized as one-word, two-word, three-word and four-word keyword phrases. Here are the one-word and two-word keywords of &#8220;The Great Gatsby&#8221; according to the SPA:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38828\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Keyword-Phrases.jpg\" alt=\"The Great Gatsby Page Keyword Phrases\" width=\"370\" height=\"447\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Keyword-Phrases.jpg 370w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-Page-Keyword-Phrases-248x300.jpg 248w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/p>\n<p>The first three one-word keywords are the main characters of the novel, a good indication that the analysis is on point. The SPA has correctly identified that \u201cThe Great Gatsby\u201d follows the story of protagonist Gatsby, Tom, Daisy, and the narrator, Nick Carraway. In this analysis, we see Nick as he\u2019s most often referred to as \u201cold sport\u201d \u2013 the most frequently used two-word keyword phrase and Gatsby\u2019s favorite term of endearment. Also among the two-word phrases from the analyzer are more central characters and the main location of the action, West Egg.<\/p>\n<p>So far, so good.<\/p>\n<h2>A Clue about Relationships, Care of the Keyword Heat Map<\/h2>\n<p>Here\u2019s a unique feature of the SPA. Keywords get a visual treatment in the <em>keyword heat map<\/em>. The report lays out the identified keywords like a topographical map, where the words used the most are the highest peaks, and words that are physically located close together in the text are also placed near each other on the map.<\/p>\n<p>Here\u2019s the SPA\u2019s keyword heat map for \u201cThe Great Gatsby\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38826\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-SPA.png\" alt=\"The Great Gatsby SPA\" width=\"606\" height=\"450\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-SPA.png 606w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/The-Great-Gatsby-SPA-300x223.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>Notice that Gatsby and Tom and more closely connected than either of the men are with Daisy! A superficial reading of \u201cThe Great Gatsby\u201d may suggest the book is a story of a romance between Gatsby and Daisy. But, this data visualization reveals the layer of meaning beyond that. There is a great distance between Gatsby and Daisy. Gatsby is much closer, in fact, to his foil, Tom, reflecting their constant competition and the story\u2019s central tension. How\u2019s that for in-depth character analysis?<\/p>\n<p>Through these three metrics\/reports we\u2019ve assessed reading difficulty and important keywords\/characters. Next, the real magic of the SPA\u2019s analysis: understanding the theme.<\/p>\n<h2>Identifying the Theme<\/h2>\n<p>A theme is more than keywords; it is the underlying meaning or idea expressed. On a web page, a theme is pretty much determined by the topic (or subject) and the purpose (do\/know\/go, i.e., transaction, information, or navigation).<\/p>\n<p>In a novel, a theme is more complex. We can\u2019t understand a literary theme by looking at the keywords alone, but, of the nearly 46K words the SPA counted in \u201cThe Great Gatsby,\u201d the most frequently used words <em>can<\/em> clue us in to where to look closer for the theme.<\/p>\n<p>If you filter out character names from the list of one-word keywords, a few words stand out, namely: house, eyes, and time, all of which are critical thematic elements in &#8220;The Great Gatsby.&#8221; Together, the keywords of time, house and eyes do, in fact, point to major themes when explored further: an obsession with the past (time), a preoccupation with wealth and materialism (house), and the modernist shift away from God (eyes).<\/p>\n<h3>Time<\/h3>\n<p>&#8220;The Great Gatsby&#8221; is filled with references to time. An obsession with time is laced throughout the pages from start to end \u2014 particularly with the past. Recall narrator Nick Carraway&#8217;s opening lines: &#8220;In my younger and more vulnerable years my father gave me some advice that I&#8217;ve been turning over in my mind ever since,&#8221; as well as the closing lines: &#8220;So we beat on, boats against the current, borne back ceaselessly into the past.&#8221; The entire premise of the book is a man obsessed with a time gone by. (And note that other top keywords support this idea, too: came, went, back. The tense looks itself tends to look backward, and the actual adverb &#8220;back&#8221; is mentioned enough to appear in the top keywords.)<\/p>\n<h3>House<\/h3>\n<p>Chapter 1 holds Nick\u2019s first description of Gatsby\u2019s house, standing next to his own.<\/p>\n<p>\u201cMy house was at the very tip of the egg, only fifty yards from the Sound, and squeezed between two huge places that rented for twelve or fifteen thousand a season. The one on my right was a colossal affair by any standard \u2014 it was a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden. It was Gatsby\u2019s mansion.\u201d<\/p>\n<p>Countless descriptions of Gatsby\u2019s house tell of a lavish palace in nouveau riche style \u2014the setting of constant celebrity-studded galas that last until morning and set the night sky ablaze with lights. Both Gatsby&#8217;s house and Daisy&#8217;s house (over which Gatsby keeps near-constant vigil) play integral roles in the text. Gatsby&#8217;s house, after all, was bought for two reasons: its proximity to Daisy and its grand splendor, with which he hopes to impress her. And both homes speak to the &#8220;unprecedented prosperity and material excess&#8221; of American in the 1920s (<a href=\"http:\/\/www.sparknotes.com\/lit\/gatsby\/themes\/\">SparkNotes<\/a>).<\/p>\n<h3>Eyes<\/h3>\n<p>There are multiple descriptions of characters\u2019 eyes throughout the book, but they&#8217;re all overshadowed by the recurring focus on Eckleburg\u2019s eyes.<\/p>\n<p>Remember T.J. Eckleburg? Eckleburg is a faded sign advertising an eye doctor that Gatsby &amp; co. pass by every time they drive into New York from West Egg: \u201cAbove the grey land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Doctor T. J. Eckleburg. The eyes of Doctor T.J. Eckleburg are blue and gigantic \u2014 their retinas are one yard high. They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose \u2026 his eyes, dimmed a little by many paintless days under sun and rain, brood on over the solemn dumping ground.\u201d<\/p>\n<p>More than just a pair of eyes, Eckleburg is often seen as a god-like figure watching over the sordid affairs of the main players.<\/p>\n<figure id=\"attachment_38829\" aria-describedby=\"caption-attachment-38829\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/6314597124_e463afeb22_o1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-38829\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/11\/6314597124_e463afeb22_o1.jpg\" alt=\"Photo by Eve Rinaldi (CC BY-SA 2.0)\" width=\"550\" height=\"412\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/6314597124_e463afeb22_o1.jpg 550w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/11\/6314597124_e463afeb22_o1-300x225.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-38829\" class=\"wp-caption-text\">Photo by <a href=\"https:\/\/www.flickr.com\/photos\/evarinaldiphotography\/\">Eve Rinaldi<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">CC BY-SA 2.0<\/a>)<\/figcaption><\/figure>\n<h2>Putting It All Together<\/h2>\n<p>Here\u2019s my final analysis: \u201cThe Great Gatsby\u201d would likely require a few days of engrossed reading to cover the above ground. However, the <strong>Single Page Analyzer&#8217;s<\/strong> <strong>computer processing power effectively discovered key elements and themes of the text, successfully performing a complex analysis of hundreds of pages of signal-dense text in minutes. Wasn\u2019t that fun?!<\/strong><\/p>\n<p><em><strong>Want more SEO power tools?<\/strong><\/em><br \/>\nCheck out the sixth generation of our <a href=\"https:\/\/www.bruceclay.com\/seo\/tools\/\">SEOToolSet\u00ae<\/a> and integrated <a href=\"https:\/\/www.bruceclay.com\/seo\/tools\/bruceclayseo\/\">Bruce Clay SEO Plugin for WordPress<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!<\/p>\n<p>I\u2019ve got a sweet spot for tools that give me an idea of how I\u2019m doing as a search marketer and content publisher. I think a true test of an SEO tool\u2019s power is whether the software can do the job of a careful human expert in a fraction of the time. <\/p>\n<p>Check out the <a href=\"http:\/\/www.bruceclay.com\/blog\/i-ran-classic-literature-through-an-seo-tool\">following experiment<\/a>, which details what happened when an SEO tool meets F. Scott Fitzgerald\u2019s \u201cThe Great Gatsby.\u201d While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing. <\/p>\n","protected":false},"author":154,"featured_media":38836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1200,1232,1053],"acf":[],"yoast_head":"<title>BruceClay - I Ran &#039;The Great Gatsby&#039; Through an SEO Tool: Here&#039;s What Happened<\/title>\n<meta name=\"description\" content=\"Ever wondered what would happen if you ran classic literature through an SEO tool? &quot;The Great Gatsby&quot; is put to the test with the Single Page Analyzer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/i-ran-classic-literature-through-an-seo-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Ran &#039;The Great Gatsby&#039; Through an SEO Tool: Here&#039;s What Happened\" \/>\n<meta property=\"og:description\" content=\"Ever wondered what would happen if you ran classic literature through an SEO tool? 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