{"id":35108,"date":"2015-02-17T10:40:18","date_gmt":"2015-02-17T18:40:18","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=35108"},"modified":"2019-07-16T16:17:17","modified_gmt":"2019-07-16T23:17:17","slug":"free-on-page-optimization-tool","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/free-on-page-optimization-tool\/","title":{"rendered":"Free SEO Tool Alert: On-Page Optimization Tool Improves Organic Ranking Elements"},"content":{"rendered":"<p><em>Did you know that in addition to our comprehensive <a title=\"SEOToolSet SEO tools\" href=\"https:\/\/www.bruceclay.com\/seo\/tools\/\">SEOToolSet<\/a>, Bruce Clay, Inc. also has a diverse collection of <strong>free<\/strong> SEO tools? To get you acquainted with our 10 free tools, we\u2019ve created the <a href=\"https:\/\/www.bruceclay.com\/blog\/tag\/free-seo-tools\/\">Free SEO Tool Tuesday\u00a0<\/a>miniseries. Pop in on Tuesdays to learn more about how our free tools work, and how to apply the data given to your technical and organic SEO strategy. Enjoy!<\/em><\/p>\n<h2>Today\u2019s Free SEO Tool: SEO Multi-Page Information Tool<\/h2>\n<p><em>Tool type: competitive research, on-page optimization<\/em><\/p>\n<p><strong>What you learn<\/strong>: Enter up to six pages and the tool pulls from each: page title, meta description, meta keywords tag, and H1. You also learn each\u00a0page\u2019s canonical tag, should an analyzed\u00a0page have one.<\/p>\n<p><strong>Why this matters<\/strong>: The\u00a0metadata and Heading 1 are among the strongest on-page ranking factors. Collect\u00a0this information for top-ranked pages in your space to understand the language and focus search engines deem\u00a0relevant for your keywords.<\/p>\n<p><strong>Here\u2019s the SEO Multi-Page Information tool<\/strong>: Enter up to six URLs (one per line) and click <em>Get Data<\/em> below.<\/p>\n<form id=\"TDKForm\" action=\"javascript:getTDKInfo();\" method=\"get\"><textarea id=\"TDKUrls\" cols=\"60\" name=\"TDKUrls\" rows=\"7\"><\/textarea><br \/>\n<button type=\"submit\">Get Data<\/button><\/form>\n<div id=\"TDKResults\"><\/div>\n<div>\n<h2>How to Use It<\/h2>\n<p>1. Enter up to six URLs (one per line) and click <em>Get Data<\/em>. Make sure to use fully qualified\u00a0URLs such as https:\/\/www.bruceclay.com\/blog.<\/p>\n<p>The URLs you enter can be high-level competitor URLs, like your competitor\u2019s home page, or deeper web page URLs, like a link to a specific landing page or blog post. You can also look at your own information by entering any of your own web page URLs.<\/p>\n<p>2. The tool will return a list of pertinent information about each\u00a0submitted web page, including:<\/p>\n<ul>\n<li>Page title tag<\/li>\n<li>Meta description<\/li>\n<li>Meta keywords<\/li>\n<li>H1 text<\/li>\n<li>Canonical URL if one is indicated on a\u00a0web page<\/li>\n<\/ul>\n<figure id=\"attachment_35542\" aria-describedby=\"caption-attachment-35542\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool-example1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35542\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool-example1.png\" alt=\"Example results from the Bruce Clay, Inc. Multi-page Information Tool\" width=\"600\" height=\"402\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool-example1.png 891w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool-example1-300x201.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-35542\" class=\"wp-caption-text\">Example results from the Bruce Clay, Inc. Multi-page Information Tool.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2>5 Ways to Use This Data<\/h2>\n<p>The SEO Multi-Page Information tool helps you analyze\u00a0the effectiveness of high-value on-page elements\u00a0like\u00a0the meta tags and level-one heading tag.<\/p>\n<p>Use the data supplied in this tool to:<\/p>\n<p>1.\u00a0<strong>Discover new niche-specific keywords<\/strong>: Using keywords\u00a0in your title tag and H1 is <a title=\"How to Use Keywords in Content\" href=\"https:\/\/www.bruceclay.com\/seo\/add-keywords-to-content\/\">SEO 101<\/a>. As such, mining you competitor\u2019s meta tags can be a great way to discover the\u00a0market-specific keyword phrases also relevant to your business.<\/p>\n<p>When you see phrases in your competitors\u2019 H1 and metadata that look like keyword leads, add them to your <a title=\"Keyword Research \u2013 How to Select Keywords\" href=\"https:\/\/www.bruceclay.com\/seo\/keyword-research\/\">keyword research spreadsheet<\/a> and run them through a keyword research tool, like the <a title=\"KSP Keyword Research Tool\" href=\"https:\/\/www.bruceclay.com\/blog\/free-keyword-research-tool\/\">free Bruce Clay, Inc. keyword research tool<\/a>.<\/p>\n<figure id=\"attachment_35557\" aria-describedby=\"caption-attachment-35557\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool_Stonetemple.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35557\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool_Stonetemple.png\" alt=\"Stonetemple.com example results from the Bruce Clay, Inc. Multi-page Information Tool\" width=\"600\" height=\"257\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool_Stonetemple.png 776w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Multi-page-information-tool_Stonetemple-300x129.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-35557\" class=\"wp-caption-text\">Look for niche-specific keyword phrases in your competitor&#8217;s metadata.<\/figcaption><\/figure>\n<p>2.\u00a0<strong>Inspire the structure and style of your own meta tags:<\/strong> Since every single page of your website needs a meta title and description, it\u2019s a wise idea to approach the meta tag writing process with a structure and style strategy.<\/p>\n<p>Whether you&#8217;ve been tasked with an on-page SEO audit\u00a0or you\u2019re looking to improve your current approach you can learn a lot from analyzing your competitor\u2019s meta.<\/p>\n<ul>\n<li>What format are your competitor\u2019s using? For instance, are they using pipes or dashes to break up their titles? How do they work in their brand name? Should your meta titles and descriptions take on a similar style and\/or structure?<\/li>\n<li>How many characters are they using?<\/li>\n<li>What is their tone?<\/li>\n<li>How and where are they using action words?<\/li>\n<li>What\u2019s their character count?<\/li>\n<li>How are their keyword phrases incorporated into their meta tags?<\/li>\n<li>Are they using keyword synonyms? (Learn more about <a title=\"https:\/\/www.bruceclay.com\/seo\/combining-keywords\/\" href=\"https:\/\/www.bruceclay.com\/seo\/combining-keywords\/\">semantic keywords<\/a>.)<\/li>\n<\/ul>\n<p>Think of this step as a\u00a0part of your competitor analysis strategy. Observe what competitors are\u00a0doing, feel out how successful their efforts are, and then decide if you want to follow suit or try something new.<\/p>\n<figure id=\"attachment_35565\" aria-describedby=\"caption-attachment-35565\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35565\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2015\/01\/Zappos-example-on-page-seo-tool.png\" alt=\"Zappos example results from the Bruce Clay, Inc. Multi-page Information Tool\" width=\"600\" height=\"205\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Zappos-example-on-page-seo-tool.png 965w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2015\/01\/Zappos-example-on-page-seo-tool-300x103.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-35565\" class=\"wp-caption-text\">Get inspired by the smart things your competitor&#8217;s are doing right. Here, Zappos uses the H1 tag in a thoughtful way.<\/figcaption><\/figure>\n<p>3.\u00a0<strong>Uncover weak spots (and ranking opportunities!)<\/strong>: If your competitors are doing a good job, then consider following their lead. But if they\u2019re doing a <em>bad<\/em> job, then their oversight may be a great opportunity for you to get one step ahead!<\/p>\n<p>As you\u2019re analyzing their metadata and Heading 1 tag, ask yourself:<\/p>\n<ul>\n<li>Are there any keyword gaps? If they\u2019re not optimizing for high-volume keywords on your list, then they\u2019re not ranking for those keywords \u2014 which could mean a big opportunity for you. Consider this a part of your <a title=\"Competitive Research \u2013 Who's Your SEO Competition?\" href=\"https:\/\/www.bruceclay.com\/seo\/identify-competitor-keywords\/\">competitive analysis<\/a>.<\/li>\n<li>Is the meta description style lacking? Your title tag is a high-value ranking factor and\u00a0your meta description contributes to CTR. Do your competitor\u2019s meta descriptions sound dry and formulaic? If so, this is a great opportunity for you to use your meta description to stand out with a personality-rich description that highlights your page benefits and makes a click-inspiring connection.<em>\u00a0<\/em><\/li>\n<\/ul>\n<p>4.\u00a0<strong>Pretty data charts make it easy to present competitor metadata to stakeholders<\/strong>: If you are the person tasked with proposing a new meta tag structure\/style guide, then you may want to present some competitor analysis to your stakeholders at one point or another. The SEO Multi-Page Information tool is a great resource for this type of data collection\u00a0and presentation; just run the tool\u00a0and take a screenshot of your competitor information charts. (If you\u2019re using Chrome, I really like the <a title=\"Full Page Screen Capture - Chrome Web Store - Google\" href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CCAQFjAA&amp;url=https%3A%2F%2Fchrome.google.com%2Fwebstore%2Fdetail%2Ffull-page-screen-capture%2Ffdpohaocaechififmbbbbbknoalclacl%3Fhl%3Den-US&amp;ei=D3jjVJ63H5LioATxsICQAg&amp;usg=AFQjCNFMYoRkCdPMPHn8zigpv8rWBN4rrQ&amp;sig2=MBlRLynQ_E6SfOn69Jw3Sw\" target=\"_blank\">Full Page Screen Capture Chrome extension<\/a>.) Using the SEO Multi-Page Information tool and screen captures is\u00a0much easier and quicker than going to View Source on six separate websites and collecting the information into charts by hand.<\/p>\n<p>5. <strong>Make sure your clients aren&#8217;t abusing\u00a0the meta keywords tag<\/strong>: While Google and Bing do not consider\u00a0the <a title=\"Google does not use the keywords meta tag in web ranking\" href=\"https:\/\/webmasters.googleblog.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html\" target=\"_blank\">meta keywords tag a ranking factor<\/a>, that doesn&#8217;t mean that they don&#8217;t <em>consider it. <\/em>The search engines do cache it with the page, and our research shows that they will refer to it in some cases. It is also publicly known that Bing is actually <a title=\"The Meta Keywords Tag Lives At Bing &amp; Why Only Spammers Should Use It\" href=\"https:\/\/searchengineland.com\/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874\" target=\"_blank\">using the\u00a0meta keywords tag to identify spammers<\/a> and <em>devalue <\/em>websites that abuse the tag.\u00a0Knowing this, the\u00a0SEO Multi-Page Information tool can be used as a client metadata diagnostics tool; just plug in a\u00a0few of\u00a0your client&#8217;s web pages\u00a0and the SEO Multi-Page Information tool will show you at-a-glance if there&#8217;s any <a href=\"https:\/\/www.bruceclay.com\/seo\/advanced\/keywordstuffing\/\">keyword stuffing<\/a> or other spammy abuse happening. <em>[Updated: See Editor&#8217;s Note below]<\/em><\/p>\n<h2>Explore More Free SEO Tools<\/h2>\n<p>The SEO Multi-Page Information\u00a0tool is a free\u00a0on-page optimization tool that you can use for competitor research, or to scope out your own on-page meta data and H1 tags. If you find it useful, please <strong>bookmark this blog post and run the tool as many times as you want<\/strong>, with as many unique websites\u00a0as you want. There is no limit; you can enter competitor websites all day long as long as you enter them six\u00a0at a time. You can also find this tool embedded within the <a title=\"How to Optimize Website Content for SEO\" href=\"https:\/\/www.bruceclay.com\/seo\/optimize-your-content\/\" target=\"_blank\">Content Optimization<\/a>\u00a0step\u00a0of our (also free) online <a title=\"Bruce Clay, Inc. Free SEO Tutorial\" href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\">SEO tutorial<\/a>.<\/p>\n<p>If you would like to see more free SEO tools, then keep an eye on our\u00a0<a title=\"All Free Tool Tuesday articles\" href=\"https:\/\/www.bruceclay.com\/blog\/tag\/free-seo-tools\/\">Free SEO Tool Tuesday<\/a>\u00a0blog\u00a0series. Or, if you want to play with all 10 of the free tools now, then you can access our\u00a0free SEO tools from\u00a0our <a title=\"Bruce Clay, Inc. Free SEO Tutorial\" href=\"https:\/\/www.bruceclay.com\/seo\/search-engine-optimization\/\">SEO tutorial<\/a>. All 10 free tools are embedded throughout the online guide, and\u00a0they\u2019re all free, all the time. (<em>Seriously. They&#8217;re free.<\/em>)<\/p>\n<p>&nbsp;<\/p>\n<p><em>[Editor&#8217;s note: Item number 5 in the &#8220;5 Ways\u00a0to Use This Data&#8221; section\u00a0was\u00a0added two days after publication in response to a blog comment\u00a0that got us thinking. Thank you to reader\u00a0kwojcie for reminding us that the SEO Multi-Page Information tool\u00a0lends itself to a worthwhile\u00a0conversation about when and <a title=\"How to Use Keywords in Content\" href=\"https:\/\/www.bruceclay.com\/seo\/add-keywords-to-content\/\">how to use the meta keywords tag<\/a>\u00a0appropriately. &#8212; CA]<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Use our free on-page optimization tool to analyze your competitors&#8217; on-page SEO optimization, and your own. A free SEO tool from Bruce Clay, Inc.<\/p>\n<p>Read <a href=\"http:\/\/www.bruceclay.com\/blog\/free-on-page-optimization-tool\/\">Free SEO Tool Tuesday: On-Page Optimization Tool Improves Organic Ranking Elements<\/a>.<\/p>\n","protected":false},"author":156,"featured_media":35380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1200,3],"acf":[],"yoast_head":"<title>BruceClay - On-Page Optimization Tool Examines SEO Ranking Elements<\/title>\n<meta name=\"description\" content=\"Use our free on-page optimization tool to analyze your competitors&#039; high-value ranking signals and your own. A free SEO tool from Bruce Clay, Inc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/free-on-page-optimization-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Page Optimization Tool Examines SEO Ranking Elements\" \/>\n<meta property=\"og:description\" content=\"Use our free on-page optimization tool to analyze your competitors&#039; high-value ranking signals and your own. 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