Hi Amit!

How can you get this tool for your website? Well, you can use this tool to analyze your website and your competition right now for free; just enter the URLs you want to analyze into the tool embedded in this blog post. You can also find this tool embedded within the Content Optimization step of our Free SEO Tutorial: http://www.bruceclay.com/seo/optimize-your-content.htm

Matt Hintze,

This is what I can tell you:

– Writing strong metadata should definitely be a part of your SEO strategy (you want to make sure your meta tags are keyword-rich and user focused)

– Your metadata helps search engines understand what your web pages are about (your Meta title tag is especially important)

– Siloing is a process that helps you organize your website content in a way that clearly communicates topic relevance to search engines. Adding keyword phrases to your meta title tag can help reinforce and clearly communicate to the search engine what your web page is about. So, yes! Making sure your title tags are optimized should be considered a part of your siloing strategy.

Now, how does this relate to mining data from competitors?
Well……… it doesn’t really. Siloing is an internal linking process that helps search engines identify you as a subject matter expert. Your siloing strategy will never affect your competitors (except maybe to make your website better than theirs; then it affects them only as you surpass them in ranking…!) You can learn more about siloing here: http://www.bruceclay.com/seo/siloing.htm

You asked: “Do you simply look at the style and structure of metadata per page, or do you optimize metadata and titles as they relate to other pages on a competitors site?”

We recommend using this tool as a part of your competitive research step. You can learn more about competitive research here: http://www.bruceclay.com/seo/identify-competitor-keywords.htm

Thanks for sharing awesome tool! it’s looks like it working like Moz tool and QuickSprout right, but it would be great if your tool displays the improvements & suggestions, such as technical methods needs to improve, etc…!

by the way thank you for nice tool!

Have a nice day!

Sujatha,

Backlinks are actually an example of off-page optimization. To learn more about on-page optimization, check out our SEO tutorial: http://www.bruceclay.com/seo/search-engine-optimization.htm

It’s free and thorough! Lessons include keyword research, writing content, optimizing content, siloing, link building, avoiding penalties, and more.

Hi Meg! I hear two parts to your question:

1) You asked “do you think keywords in h2 tags will also have an effect in Google rankings?” My answer: Yes, having keyword phrases in your H2 tags can improve the thoroughness of your on-page optimization and in turn, improve your chances of ranking for a keyword phrase.

Think of it this way: SEO is all about creating content that serves users, then helping the search engine access and better understand the relevance of your content. Header tags are used on-page to organize your content; they tell the user and the search engine what your content is about. The H1 tag is the most important tag (only use one H1 per page), but the H2 tags are also very important because they designate subsections. Having a keyword phrase in an H1 or H2 tag puts extra emphasis on the importance of that phrase and tells the search engine “my page is prominently about this topic!”

Part two of your question: “We don’t whether to include h2 tags in our web designs or not.”
If it makes sense to break your web content up into subsections, then use H2 headers. Not sure if you should break your content up into subsections? If your content is really long, it’s probably a good idea. Subsections help move the reader through the content. Whatever you do, make sure you do NOT use H2 tags just for design purpose, and do NOT keyword stuff H2 tags. They are important elements that should be used to guide the user and the search engine through the content. Like any other optimization tactic, use them with the user in mind first.

Here’s an example of a piece of Bruce Clay, Inc. content that uses H1, H2 and H3 tags the right way: http://www.bruceclay.com/seo/add-keywords-to-content.htm

H1: How to Use Keywords in Content
H2: SEO Copywriting Guidelines: Where to Use Keywords in Content
H3: SEO Copywriting Tips for the Head Section

Does this help, Meg?