{"id":38781,"date":"2015-11-03T08:30:45","date_gmt":"2015-11-03T16:30:45","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=38781"},"modified":"2015-11-03T09:27:52","modified_gmt":"2015-11-03T17:27:52","slug":"mobile-best-takeaways-for-marketers","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/mobile-best-takeaways-for-marketers\/","title":{"rendered":"Latest on Mobile: Essential Takeaways for Marketers from SMX East & Pubcon"},"content":{"rendered":"
It’s becoming clear that mobile friendliness is more<\/em> than a responsive website that gets a passing grade on the Mobile-Friendly Test.<\/p>\n The concept of mobile friendliness covers increasingly advanced digital media territory:<\/p>\n At the two biggest search-industry conferences this fall, SMX East in New York and Pubcon Las Vegas, search engine reps and renowned speakers covered the full range of Internet marketing topics, especially mobile issues \u2014 everything from Google’s mobile-focused features to app indexing to mobile ads. We published 46 sessions and keynotes<\/a> from these conferences on the BCI blog. Here I’ve distilled most important news and advice that was shared related to mobile.<\/p>\n\n
App Indexing Is Essential<\/h2>\n