{"id":42529,"date":"2017-05-18T04:07:38","date_gmt":"2017-05-18T11:07:38","guid":{"rendered":"https:\/\/www.bruceclay.com\/blog\/?p=42529"},"modified":"2019-07-22T09:55:46","modified_gmt":"2019-07-22T16:55:46","slug":"business-takeaway-from-google-io","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/business-takeaway-from-google-io\/","title":{"rendered":"The One Thing Your Business Can Immediately Take Away from Google I\/O"},"content":{"rendered":"

Google leads the world in technological advances that affect the way we live and do business. At the Google I\/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future.<\/p>\n

\"Google
Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I\/O conference<\/figcaption><\/figure>\n

Kicking off the conference, CEO Sundar Pichai opened a two-hour keynote to a packed audience of developers, tech reporters and others who were joined by viewers in 85 countries watching online to hear what was new from the tech giant, including one overarching announcement:<\/p>\n

We have shifted from a mobile first to an AI first world.<\/strong><\/p>\n

This shift into an \u201cartificial intelligence first\u201d world will impact the way customers find your business AND the way you interact with those customers.<\/p>\n

Lots of articles no doubt list the many Google feature announcements coming out of the I\/O conference. But here, we zero in on something that all business owners should be aware of as we move forward into this AI-powered, machine learning-based new world…<\/p>\n

Focus on solving user problems<\/strong><\/h2>\n

One thing becomes clear as you watch the tech giant unveil feature after feature: Each new product is designed to solve a problem. You could say this is the key to Google\u2019s success.<\/p>\n

During yesterday’s keynote alone, Google announced many coming AI-enabled features that exemplify this problem-solution strategy. Here are just a few.<\/p>\n

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  • Google Assistant<\/strong> will be much more connected, even allowing people to type their interactions through a phone instead of speaking them \u2014 because there are times you don\u2019t want people to overhear what you\u2019re saying.<\/li>\n
  • Google Photos is getting Photo Sharing<\/strong>, a new feature that can recognize people in your photo and proactively suggest sending them the file \u2014 because people have a problem following through and sharing their photos.<\/li>\n
  • Google Visual Positioning Service<\/strong> will be able to guide your indoor movements through a store such as Lowes to help you find what you want \u2014 which solves a big problem for visually impaired people, not to mention the rest of us who need help navigating aisles.<\/li>\n
  • Google Lens<\/strong> is a fascinating new AI feature that takes visual identification to new heights. In one application, Lens can remove obstructions in front of a subject, such as a chain link fence (see demo tweeted below), and fill in the missing elements \u2014 because people want to be able to take better pictures.<\/li>\n<\/ul>\n
    \n

    Yes, this is a real thing real people at Google are working on. #Googleio2017<\/a> pic.twitter.com\/vZJqkHBtH3<\/a><\/p>\n

    \u2014 Golden Krishna (@goldenkrishna) May 17, 2017<\/a><\/p><\/blockquote>\n