{"id":87874,"date":"2021-01-07T11:16:17","date_gmt":"2021-01-07T19:16:17","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=87874"},"modified":"2023-08-31T16:31:33","modified_gmt":"2023-08-31T23:31:33","slug":"seo-is-a-leap-of-faith-not-a-commodity","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/seo-is-a-leap-of-faith-not-a-commodity\/","title":{"rendered":"SEO Is a Leap of Faith, Not a Commodity"},"content":{"rendered":"

\"Man<\/a><\/p>\n

In economics, the market treats a commodity (for example, coffee beans) exactly the same across the board, no matter who produced it. SEO, however, is not a commodity. And yes, choosing an SEO can be a leap of faith.<\/p>\n

Cheap SEO vendors will say: \u201cEvery SEO only edits meta tags and gets links, so why pay more?\u201d This implies that every SEO professional is the same. This could not be further from the truth.<\/p>\n

There is no set of standards when it comes to the SEO industry. There are only experts who charge a premium for their skills, knowledge, and strategies and amateurs who charge low fees for ticking off items on an SEO checklist<\/a>. A checklist exists as a guide to get you started \u2014 but that\u2019s seldom all it takes.<\/p>\n