SEO Site Audit Service

SEO Site Audit: an in-depth critique of a website’s search engine optimisation using hundreds of checklist data points that are manually checked.

• Delivery interview
• SEO site review
• Preliminary findings report
• SEO audit report
• Search engine ranking monitoring 
• SEO training services
• SEO consulting services
• FAQ: How can I use an SEO Site Audit to improve my website’s search engine ranking and performance?

A Bruce Clay SEO Site Audit is a detailed analysis with specific instructions of how to fix issues that produces a large detailed report. Produced by expert analysts and delivered as part of an approximately 160-hour service package, this is not an “easy button” report since it includes website architecture changes. The Site Audit enables a business to quickly adjust the factors that search engines deem important when ranking their website.

Our Bruce Clay consulting team continues to give us outstanding guidance and support for our SEO. We first hired BCI after experiencing some significant traffic loss from Google. In a site audit, they revealed many opportunities to make improvements, and gave us clear priorities on what we needed to fix. This allowed us to implement changes quickly and we started to see growth. Since then, we continue to rely on BCI’s technical SEO know-how. In fact, we’ve been able to get 97.5% of our URLs passing Core Web Vitals metrics, and we’re excited to be well positioned to benefit from Google’s coming page experience rollout. Overall, we’re very pleased with the expertise, professionalism and results delivered by Bruce Clay.” – Josh Lohse, Webmaster, BCBH Technology Services, LLC

Our SEO Site Audit is a detailed report that identifies major organic search engine ranking factors that are not being properly implemented on your website. The size of the report is based upon the complexity and scope of the site, so each will vary in size. Typically, our Site Audit reports range from 80 to 100 pages.

The SEO Site Audit enables clients to learn what the search engines consider important when ranking websites and where improvements are needed. Our SEO analyst will analyse and then detail barriers to organic ranking and critical issues that are hindering the entire SEO marketing project. In complex projects, this analysis is often the first step of many. It identifies the issues that should be repaired as soon as possible. This report takes approximately eight to ten weeks to research, write and produce. You also receive updates during this time, as noted below.

Here is a summary of the search marketing services you receive:

Discovery Interview

The Audit begins with a Discovery Interview. We speak with you to familiarise ourselves with your business model, target audience, business goals, and objectives. We conduct the interview during a conference call between you and a Bruce Clay Inc. SEO analyst.

SEO Site Review

Following the Discovery Interview, a site review takes place. Your SEO analyst reviews and evaluates your site from an organic search engine optimisation perspective. The purpose is to break down the site, do preliminary keyword research and competitive analysis, identify potential areas of concern, and provide recommendations on how to correct issues that are hindering the site’s visibility in organic search. The review and evaluation will incorporate topics such as site architecture, page construction, web server configuration, and link popularity.

​Preliminary Findings Report

In performing this research, we generally uncover many issues impacting your site’s SEO performance that may be simple to repair or possibly urgent. So at approximately four weeks, we produce a short engineering report citing the items that you can start repairing. We see no need to wait until the final audit is delivered to get you going on SEO. Since you’ve already hired us, we look for ways that we can quickly start working together on a few obvious items that need repairing.

SEO Audit Report

Following our detailed research, we construct an SEO Site Audit report. The audit discusses issues that need to be resolved in order to improve your search engine rankings. It also gives suggestions and instructions on how to fix issues. This report diagnoses symptoms to pinpoint problems, then details each problem, why it matters, its severity, and a recommended solution. The audit concludes with a list of our recommendations prioritised as short-term or long-term. This report often “thuds” when it hits your desk.

This is NOT just an audit! An audit commonly lists issues and may link to resources, but a typical site audit seldom gives a comprehensive and detailed solution. In fact, we find audits to often be superficial and offer vague solutions. Our research covers hundreds of tests and review topics and has met with great success. Many clients have received a Bruce Clay SEO Audit and then ordered more for their other properties. An SEO audit should be what moves the needle. Please do not be confused — you want results, and an audit is a great first step.

Search Engine Ranking Monitoring

As part of your SEO Site Audit services, you will be given a subscription to the SEOToolSet^® to help you monitor your site’s search engine rankings for its targeted keywords. During the monitoring phase of your evaluation, you will be privy to proprietary Search Engine Ranking Reports showing your site’s unbiased (non-personalised) ranking in each of the watched engines. We believe this is invaluable information for any company serious about SEO.

SEO Training Services

Because we want you to be fully involved in the success of your site, your SEO Site Audit comes with a free membership to SEOtraining.com. There you can take the renowned Bruce Clay SEO Training, an online course taught by Bruce Clay himself that you can complete at your own pace. This is the gold standard in search engine optimisation training, teaching you fundamental organic SEO concepts and effective methods. Membership includes interactive opportunities and in-depth resources as well to keep you up-to-date on the latest industry news and trends.

SEO Consulting Services

Every SEO Site Audit also allows you to experience our search engine optimisation consultation services. You will be allotted time for follow-up consulting to discuss your site with a trained SEO analyst in order to cover the items in the audit.

Your analyst will work with you and give you verbal and written recommendations to understand and apply what we meant and potential additional ways to improve your site.

For more information about our SEO Site Audit and our other search engine marketing services, please complete the SEO proposal request form or call us at ​1300 732 734.

We also offer the following search engine optimisation service programs:
SEO Consulting Services
Professional Full-Service SEO Program
SEO Training Program
SEO Tools and Software

Read SEO case studies highlighting our work.

FAQ: How can I use an SEO Site Audit to improve my website’s search engine ranking and performance?

Every website owner seeks to secure a prominent position in search engine results. An SEO Site Audit, a comprehensive evaluation of your website’s strengths and weaknesses, serves as a powerful tool in achieving this goal. This audit entails a meticulous examination of various factors influencing your site’s visibility, providing you with valuable insights to propel your online presence forward.

At the heart of an effective SEO Site Audit lies a thorough analysis of your website’s architecture. This encompasses the structure of your URLs, the navigation flow, and the organisation of your content. Ensuring that your site is logically organised and easy to navigate not only enhances user experience but also facilitates search engine crawlers in indexing your pages effectively. When conducting the audit, pay attention to any broken links, duplicate content issues, and URL structures that could be optimised.

Content often hailed as king in the digital realm, plays a pivotal role in determining your search engine ranking. During the audit, critically assess your content’s quality, relevance, and uniqueness. Are your articles informative and engaging? Do they provide real value to your audience? Integrating relevant keywords naturally into your content can further boost your site’s visibility, but avoid keyword stuffing which can harm your ranking. Remember, search engines reward authoritative, original content that addresses users’ needs.

The technical intricacies of your website exert a significant influence on its search engine performance. Load times, mobile responsiveness, and secure connections are just a few factors that influence user satisfaction and, consequently, search engine ranking. As part of the audit, evaluate your site’s speed, responsiveness across devices, and security protocols. A faster, mobile-friendly, and secure website not only pleases users but also aligns with search engine algorithms.

Beyond the initial audit, consistent monitoring and adaptation are essential. Search engine algorithms evolve, user preferences shift, and technological advancements reshape the digital landscape. Regularly revisit your audit findings and fine-tune your strategies accordingly. Engage with analytics tools to track your progress, gaining insights into which areas require further improvement. Stay attuned to the ever-changing SEO practices to maintain and enhance your website’s search engine ranking over time.

Transition smoothly between these subtopics to create a coherent narrative that guides readers through the process of leveraging an SEO Site Audit to optimise their website’s search engine ranking and performance.

Step-by-Step Procedure: How to Use an SEO Site Audit for Improved Website Performance:

1. Define Objectives: Clearly outline the goals you wish to achieve through the audit – whether it’s improving ranking, enhancing user experience, or fixing technical issues.
2. Select an Audit Tool: Choose a reliable SEO audit tool like SEMrush, Moz, or Ahrefs to conduct a comprehensive analysis.
3. Evaluate Site Structure: Analyse your website’s architecture, ensuring intuitive navigation and well-organised URLs.
4. Assess Content Quality: Review the relevance, originality, and value of your content, optimising it for both users and search engines.
5. Keyword Analysis: Research and integrate relevant keywords naturally into your content to enhance search engine visibility.
6. Technical Health Check: Examine site speed, mobile responsiveness, SSL certification, and other technical aspects that impact user experience and ranking.
7. Check for Duplicate Content: Identify and rectify any instances of duplicate content that could adversely affect your ranking.
8. Fix Broken Links: Locate and correct broken links to ensure a seamless browsing experience for visitors and search engine crawlers.
9. XML Sitemap Examination: Ensure your XML sitemap is up-to-date and accurately reflects your site’s structure for efficient indexing.
10. Robots.txt Analysis: Review and optimise your robots.txt file to guide search engine crawlers to the right pages while excluding irrelevant content.
11. Monitor Analytics: Integrate Google Analytics to track user behaviour and gauge the effectiveness of your audit-driven improvements.
12. Backlink Profile Assessment: Analyse your website’s backlinks for quality and relevance, disavowing any harmful links that could affect ranking.
13. Local SEO Optimisation: If applicable, optimise your site for local search by updating NAP (Name, Address, Phone) information and leveraging local keywords.
14. Mobile-Friendliness Testing: Ensure your website offers a seamless experience across various devices by conducting thorough mobile compatibility tests.
15. Content Update Strategy: Develop a content calendar to consistently create fresh, valuable, and relevant content that resonates with your target audience.
16. Regular Check-ins: Periodically conduct smaller audits to track progress, address emerging issues, and adapt to evolving search engine algorithms.
17. Stay Informed: Stay updated on industry trends, algorithm changes, and best practices to refine your SEO strategies continuously.
18. User Experience Enhancement: Regularly seek feedback from users to identify areas for improvement regarding usability and content relevance.
19. Competitor Analysis: Study your competitors’ strategies and learn from their successes and failures to fine-tune your own approach.
20. Iterative Improvement: Understand that SEO is an ongoing process. Continuously iterate and refine your strategies based on performance insights.

Incorporating these steps into your SEO Site Audit strategy will empower you to comprehensively enhance your website’s search engine ranking and overall performance. By combining technical optimisation, content excellence, and consistent monitoring, you’ll establish a strong online presence that withstands the test of time.