{"id":39712,"date":"2016-03-02T16:40:25","date_gmt":"2016-03-03T00:40:25","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=39712"},"modified":"2019-07-22T10:19:10","modified_gmt":"2019-07-22T17:19:10","slug":"consumer-journey-keyword-research","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/consumer-journey-keyword-research\/","title":{"rendered":"Understanding Your Consumer’s Journey Using Search Science for Keyword Research"},"content":{"rendered":"

Our speaker for this SMX West mini-session titled “Understanding Your Consumer’s Journey \u2013 Using Search Science for Keyword Research” is\u00a0Tony Verre<\/strong>, founder of DreamFire Digital Marketing (@TonyVerre<\/a>).<\/p>\n

\"Speaker
Tony Verre speaking at SMX West<\/figcaption><\/figure>\n

He opens with a question: Does anyone here use consumer surveys as a major data point when creating your strategies?\u00a0You can only believe half of what you hear and read. Accept that consumer surveys\u00a0don’t always tell the truth.<\/p>\n

Here are examples:<\/p>\n