Click to enlarge.<\/figcaption><\/figure>\nThere’s not really a way to optimize for image search anymore. Image optimization is a fleeting thing and instead that energy can be spent on image optimizing for Instagram, Pinterest and Snapchat.<\/p>\n
Most popular month for search is October, the beginning of Q4 as shopping is gearing up. If you’re thinking of doing development work, do it in July.<\/p>\n
<\/p>\n
Most popular days for search:<\/p>\n
<\/p>\n
Monday is your day for product launch.<\/p>\n
Dark Social<\/h2>\n It’s\u00a0not realistic that people are typing in URLs several directories deep and old URLs.<\/p>\n
Scrub the direct traffic URLs against social plays and search plays. Facebook is the biggest problem when it comes to dark referring traffic. Facebook Insights is kind of useful but not great, so Simmonds went to a third-party social analytics tool: Chartbeat. This tool has bridged the gap from a mobile and social perspective in showing where Facebook traffic is coming from.<\/p>\n
Formula: pull direct traffic, remove home page and section friends, what’s left is dark social.<\/strong><\/p>\nSpeaking of dark, if you normalize for Facebook, remove them from the list, you’ll see all the other players. What’s missing from these players is YouTube. YouTube doesn’t drive traffic back to a site, so he doesn’t have a YouTube strategy. YouTube is a branding experience, but it’s a walled garden.<\/p>\n
Dark Mobile<\/h2>\n Mobilegeddon has been happening all along. Mobile search shows no sign of stopping. In the last 18 months, it’s grown 115%.<\/p>\n
Safari and Google App pass accurate Organic referrer data. Chome mobile browser passes accurate Organic referrer data. But the Android Search App passes referrer data as Direct. Replace the Google+ share button with WhatsApp; USA Today put it on their sports section and saw 18% increase in traffic in a month. But out of the box, the WhatsApp share button won’t send\u00a0the right referral data.<\/p>\n
Read these two articles by Emily Grossman:<\/p>\n
\nApp Indexing and the New Frontier of SE<\/li>\n Apple Search + iOS App Indexing<\/li>\n<\/ul>\nQuestions to ask:<\/strong><\/p>\n\nAutocomplete in mobile\/web browsers? Direct or organic?<\/li>\n Apple maps doesn’t pass mobile referrers<\/li>\n Any new app like the WhatsApps of the world<\/li>\n<\/ul>\nMarshall Simmonds on stage at SMX West.<\/figcaption><\/figure>\nTakeaways:<\/strong><\/p>\n\nBe aware<\/li>\n Beware misinformation<\/li>\n HTTPS is not an SEO strategy<\/li>\n Image Search traffic is dead<\/li>\n Quantify direct traffic — is it search or is it social?<\/li>\n YouTube traffic is dead<\/li>\n Facebook is fixing things but still obscuring data<\/li>\n Twitter strategy<\/li>\n When new iOS\/Android releases, check referrers<\/li>\n Add WhatsApp share links<\/li>\n ASO is the new SEO<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"There’s an invisible web. Just because it’s out there doesn’t mean the search engine can see it and attribute it correctly. The invisible web is a concept that was introduced in Chris Sherman and Gary Price’s “The Invisible Web” in 2001.<\/p>\n
In 2013, search marketers saw a big spike in direct referral traffic. Our speaker Marshall Simmonds (@mdsimmonds), Founder and CEO, Define Media Group, Inc. explains what is causing dark search and social traffic, traffic with no referrer data in analytics. Search marketers need to protect their budget by understanding it and explaining it to non-technical people.<\/p>\n
Read more<\/a>.<\/p>\n","protected":false},"author":38,"featured_media":40087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[39,104,1232,1313],"acf":[],"yoast_head":"BruceClay - Dark Search, Dark Social & Everything In Between #SMX<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n\t \n\t \n\t \n