{"id":39710,"date":"2016-03-03T09:51:20","date_gmt":"2016-03-03T17:51:20","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=39710"},"modified":"2023-01-27T11:44:53","modified_gmt":"2023-01-27T19:44:53","slug":"google-analytics-power-reporting","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/google-analytics-power-reporting\/","title":{"rendered":"Google Analytics Power Reporting for SEO & SEM \u2013 #SMX Liveblog"},"content":{"rendered":"
\"Andrew
Andrew Garberson at SMX West<\/figcaption><\/figure>\n

You’re using Google Analytics, but, as the SMX West audience just learned from speaker\u00a0Andrew Garberson<\/strong> (@garberson<\/a>), manager of search\u00a0at\u00a0LunaMetrics, you’re merely\u00a0scratching the surface of the tool’s usefulness in your work life. This is a retelling of Garberson’s presentation\u00a0that\u00a0he writes about himself on the LunaMetrics blog here<\/a>.<\/p>\n

First, a story.\u00a0Your 80-year-old neighbor gives you a call and says that he wants to buy an electric car. He mostly just drives to the grocery store and around town, and everyone agrees he should probably stop riding around town on his bike.<\/p>\n

You think of a list of criteria for a good car for him: safe, efficient, a good warranty. He drives home in a Tesla.\u00a0Yes, this meets all the criteria, but it’s a little more than that. It goes 0\u201360 in 2.8 seconds.<\/p>\n

\"Basic
Basic model you need for\u00a0the criteria<\/figcaption><\/figure>\n

Google Analytics is like the Tesla. It’s a sports car and we’re driving it like we’ve got the emergency brake on. Let’s drive it like the high performance\u00a0machine it is.<\/p>\n

\"Tesla
What you got: a Tesla<\/figcaption><\/figure>\n

Basic: Daily Reporting<\/h2>\n

Google Analytics is here for you 24\/7. But we shouldn’t have to be monitoring analytics on a day-to-day basis. It’s not ideal to be worrying about analytics around the clock. Just because we have 24\/7 access, it doesn’t mean we\u00a0need to be there at all times.<\/p>\n

Ideal: push notifications. “Hey, something is great\/not so great.” Google Analytics Alerts<\/strong>\u00a0is the answer!<\/p>\n

You can tap just about every metric in GA and set an alert on\u00a0a daily, weekly or monthly basis. Here are 55 alerts you can set up:\u00a0bit.ly\/smx-pwrsem-alerts<\/a><\/p>\n

Intermediate: Monthly Reporting<\/h2>\n

At this level, we’re spotting trends and reacting to trends to minimize negative and maximize the positive.<\/p>\n

The Google Analytics optimization for this is Dashboards<\/strong>.<\/p>\n

Take any standard or\u00a0custom report and add it to a lightweight dashboard. Before doing this, look at what other people have done. Don’t reinvent the wheel. Go to the GA Gallery<\/strong> to see what others have built that you need. Avinash Kaushik is among the authors of these dashboards that you can import into your account.<\/p>\n

Dashboards:<\/p>\n