RankBrain<\/a> gets to see a subset of the signals. I can’t go into too much detail about how RankBrain works. We understand how it works but not as much what it’s doing. It uses a lot of the stuff that we’ve published about deep learning.<\/p>\nHow would RankBrain know the authority of a page? <\/strong><\/p>\nHaahr:<\/strong> It’s all a function of the training that it gets. It sees queries and other signals. I can’t say that much more that would be useful.<\/p>\nSMX: When you are logged into a Google app, do you differentiate by the information you gather? If you’re in Google Now vs. Chrome can that impact what you’re seeing?<\/strong><\/p>\nHaahr:<\/strong> It’s really a question of if you’re logged in or not. We provide a consistent experience. Your browsing history follows you to either.<\/p>\nDoes Google deliver different results for the same queries at different times in the day?<\/strong><\/p>\nIllyes:<\/strong> I’m not sure. In Maps, for example, if we display something maps related we will show the hours. It doesn’t change what shows up, to Gary’s knowledge.<\/p>\nSMX: What’s going on with Panda and Penguin?<\/strong><\/p>\nIllyes:<\/strong> I gave up on giving a date or timeline on Penguin. We are working on it, thinking about how to launch it, but I honestly don’t know a date and I don’t want to say a date because I was already wrong three or four times, and it’s bad for business.<\/p>\nSMX: Post-Google Authorship, how are you tracking author authority?<\/strong><\/p>\nHaahr:<\/strong> There I’m not going to go into any detail. What I will say is the raters are expected to review that manually for a page that they are seeing. What we measure is: are we able to do a good job of serving results that the raters think are good authorities.<\/p>\nSMX: Does that mean authority is used as a direct or indirect factor?<\/strong><\/p>\nHaahr:<\/strong> I wouldn’t say yes or no. It’s much more complicated than that and I can’t give a direct answer.<\/p>\nSMX: When explicit authorship ended, Google did say to keep having bylines. Should you bother with rel=author at all? <\/strong><\/p>\nIllyes:<\/strong> There is at least one team that is still looking into using the rel=author tag just for the sake of future developments. If I were an SEO I would still leave the tag. It doesn’t hurt to have it. On new pages, however, it’s probably not worth it to have. Though we might use it for something in the future.<\/p>\nSMX: What are you reading right now? <\/strong><\/p>\nHaahr: <\/strong>I read a lot of journalism and very few books. However, I just finished “City on Fire” \u2013 it’s about New York in the ’70s. There are 900 pages and I was disappointed when it ended. I’ve just started “It Can’t Happen Here.”<\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Google Software Engineer Paul Haahr has been at Google for more than 14 years. For two of them, he shared an office with Matt Cutts. He’s taking the SMX West 2016 stage to share how Google works from a Google engineer’s perspective \u2013 or, at least, share as much as he can in 30 minutes. After, Webmaster Trends Analyst Gary Illyes will join him onstage and the two will field questions from the SMX audience with Search Engine Land Editor Danny Sullivan moderating. Read the liveblog of this can’t-miss session<\/a>!<\/p>\n","protected":false},"author":154,"featured_media":40216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[18,39,1232,1313],"acf":[],"yoast_head":"BruceClay - How Google Works: A Google Ranking Engineer\u2019s Story #SMX<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n