{"id":39690,"date":"2016-03-03T16:19:04","date_gmt":"2016-03-04T00:19:04","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=39690"},"modified":"2019-07-23T09:28:11","modified_gmt":"2019-07-23T16:28:11","slug":"apple-ios-app-and-spotlight-search","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/apple-ios-app-and-spotlight-search\/","title":{"rendered":"App Developers: What You Need To Know About Apple iOS App Search & Universal Links #SMX"},"content":{"rendered":"
\"emily
From left: Emily Grossman Ian Sefferman Barry Schwartz<\/figcaption><\/figure>\n

In SEO we focus a lot on Google, but app developers have a special need to get their app content to show up in Apple Search as well as Google.<\/p>\n

Take a crash course on Apple Search and Universal Links<\/strong>, the latter of which are used\u00a0to get your iOS and Android apps to show up in Google search.<\/p>\n

Speakers:<\/strong><\/p>\n

Emily Grossman (@goutaste<\/a>),\u00a0Mobile Marketing Specialist, MobileMoxie
\nIan Sefferman (@iseff<\/a>),\u00a0CEO, MobileDevHQ<\/p>\n

Emily Grossman: How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links<\/h2>\n

Google pays Apple $1B to be the default search engine on Safari. Google makes a lot of money off iOS devices and searchers. They’re probably making a huge return on this investment. iOS users are not likely to change their default search engine.<\/p>\n

But<\/em> before the user hits enter in the search bar of a Safari browser, Apple gets to show them their own suggestions, like apps in the App Store. Apple is cutting in front of Google. Think about this: Apple’s App Store commission is now at a run-rate of $9B, more than its total revenue in the year the iPod launched.<\/p>\n

In recent years, with the launch of iOS 9, Apple introduced Universal Links and Apple Search<\/em>. These two help drive people back into apps.<\/p>\n

Universal Links<\/strong>: take a traditional web URL\u00a0and make it so the single URL\u00a0opens up content in a website or in an app if the user has the app installed. It’s like “One Link to Rule Them All” and it’s the ideal for Apple.<\/p>\n

Apple Search<\/strong>: Apple’s search engine provides results when searchers use\u00a0Spotlight, Siri and Safari.<\/p>\n

\"Spotlight,<\/a><\/p>\n

Apple has an index and will show your app content in the three areas above. Apple is expanding their index and predictive search engine.<\/p>\n

Next, how these two things work technically.<\/p>\n

Universal Links 101<\/h3>\n

Universal Links are not 100% universal yet; they only work in the Apple ecosystem. And there are some other problems, but the upshot is that you can get your app to show up in Google app indexing.<\/p>\n

Anatomy of a Universal Link:<\/p>\n

\"Anatomy<\/a><\/p>\n

Requirements:<\/p>\n