{"id":41485,"date":"2016-09-28T12:34:52","date_gmt":"2016-09-28T19:34:52","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=41485"},"modified":"2019-07-16T14:42:46","modified_gmt":"2019-07-16T21:42:46","slug":"featured-snippets-with-glenn-gabe","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/featured-snippets-with-glenn-gabe\/","title":{"rendered":"Featured Snippets in Search &#8216;Build Near-Instant Credibility&#8217;: Glenn Gabe on How to Earn Them in 2016"},"content":{"rendered":"<p><em>This is a report from SMX East 2016. Search Marketing Expo (<a title=\"SMX\" href=\"https:\/\/marketinglandevents.com\/smx\/\" target=\"_blank\" rel=\"nofollow\">SMX<\/a>) features speakers from industry-leading digital marketers and search engine representatives. <a title=\"Subscribe to the BCI&amp;nbsp;Blog\" href=\"https:\/\/www.bruceclay.com\/subscribe-to-blog-updates\/\" target=\"_blank\">Subscribe to the BCI\u00a0Blog<\/a> to get coverage of key sessions sent to your inbox.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41491\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/09\/glenn-gabe-social.png\" alt=\"glenn-gabe-social\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/09\/glenn-gabe-social.png 1200w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/09\/glenn-gabe-social-300x157.png 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/09\/glenn-gabe-social-768x401.png 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/09\/glenn-gabe-social-1024x535.png 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/09\/glenn-gabe-social-600x314.png 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Want to earn Featured Snippets in Google Search? <a href=\"https:\/\/twitter.com\/glenngabe?lang=en\" target=\"_blank\">Glenn Gabe<\/a>, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet at SMX East.<\/p>\n<p>Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.<\/p>\n<p>Gabe shares a client case study. <em><strong>A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client&#8217;s traffic from Google. The CTR? 13.2%.<\/strong><\/em><\/p>\n<p>A word of warning, though: the Google algorithm can be fickle when it comes to Featured Snippets. A different client Gabe had earned a Featured Snippet, but then lost it \u2026 along with 39,000 clicks within a two week period. The client then won the Featured Snippet, and then lost it again, proving Gabe&#8217;s point about Google&#8217;s fickleness.<\/p>\n<h2>Ways Featured Snippets Appear<\/h2>\n<ul>\n<li>Text<\/li>\n<li>Bullets<\/li>\n<li>Images<\/li>\n<li>Bullets with images<\/li>\n<li>Tables<\/li>\n<li>Knowledge Graph<\/li>\n<li>Text with a link to another Featured Snippet<\/li>\n<\/ul>\n<h2>Common Questions about Featured Snippets<\/h2>\n<p><strong>Do you need to rank No. 1 to receive a Featured Snippet?<\/strong><\/p>\n<p>No! But always Page No. 1.<\/p>\n<p><strong>Are they displayed just for &#8220;question&#8221; queries?<\/strong><\/p>\n<p>No. They appear for head terms and topics, as well.<\/p>\n<p><strong>Is Structured Data a requirement?<\/strong><\/p>\n<p>No. Though John Mueller&#8217;s team once considered making this a requirement, they decided against it. They didn&#8217;t want to bog down webmasters with even more code.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41490\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/09\/sd-not-reqd-for-featured-snippets-e1475090225284.png\" alt=\"john mueller screenshot\" width=\"600\" height=\"340\" \/><\/p>\n<p><strong>Can Featured Snippets be personalized?<\/strong><\/p>\n<p>Yes, depending on whether or not you&#8217;re logged in, your location, and your search history.<\/p>\n<p><strong>What are some tools to find and\/or research Featured Snippets?<\/strong><\/p>\n<p>Google Search Console, SEMRush and Moz.<\/p>\n<p><strong>Is there something even better than Featured Snippets?<\/strong><\/p>\n<p>Yes: the huge SERP real estate winner that is a Featured Video.<\/p>\n<p><strong>Can you refine Featured Snippets?<\/strong><\/p>\n<p>Yes. And it works fast. Gabe did this and saw his result change in seven minutes. He reminds digital marketers to be careful, though \u2013 you could lose your Featured Snippet in the process.<\/p>\n<h2>How to Earn a Featured Snippet<\/h2>\n<ul>\n<li>Cover a topic as thoroughly and clearly as you can.<\/li>\n<li>Answer the question concisely and provide both the question and answer on the page.<\/li>\n<li>Provide a concise section that answers the core query.<\/li>\n<li>Use bullets or numbered lists for processes.<\/li>\n<li>Provide a strong image near the answer for possible inclusion in the Featured Snippet.<\/li>\n<li>Use HTML tables where appropriate.<\/li>\n<\/ul>\n<div style=\"margin-bottom: 5px;\"><em>See more from <a title=\"The Power of Google Featured Snippets in 2016: Analysis, Case Studies and Recommendations By Glenn Gabe\" href=\"\/\/www.slideshare.net\/SearchMarketingExpo\/the-power-of-google-featured-snippets-in-2016-analysis-case-studies-and-recommendations-by-glenn-gabe\" target=\"_blank\">The Power of Google Featured Snippets in 2016: Analysis, Case Studies and Recommendations By Glenn Gabe<\/a> from <a href=\"\/\/www.slideshare.net\/SearchMarketingExpo\" target=\"_blank\">Search Marketing Expo &#8211; SMX<\/a><\/em>\n<\/div>\n<hr \/>\n<table>\n<tbody>\n<tr>\n<td bgcolor=\"b8cce3\"><i>Bruce Clay, Inc. is a global digital marketing agency specializing in <a href=\"https:\/\/www.bruceclay.com\/seo\/services\/\">SEO services<\/a>, SEM PPC, content development and social media marketing. Looking for a partner to grow your online business presence? <a class=\"LB getQuote\" href=\"https:\/\/www.bruceclay.com\/quoteform\/\" rel=\"#LBquoteform\"><strong>Let&#8217;s talk<\/strong><\/a>.<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet. <\/p>\n<p>Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.<\/p>\n<p>Gabe shares a client case study. <i>A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client&#8217;s traffic from Google. The CTR? 13.2%.<\/i><\/p>\n<p>Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.<\/p>\n<p>Read the liveblog: <a href=\"http:\/\/www.bruceclay.com\/blog\/featured-snippets-with-glenn-gabe\/\">Glenn Gabe on How to Earn Featured Snippets<\/a>.<\/p>\n","protected":false},"author":154,"featured_media":41491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[39,1232,1329],"acf":[],"yoast_head":"<title>Google Featured Snippets: Analysis, Case Studies &amp; Recommendations - BruceClayInc<\/title>\n<meta name=\"description\" content=\"Glenn Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, at SMX East 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/featured-snippets-with-glenn-gabe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Featured Snippets: Analysis, Case Studies &amp; 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