13. Redirect Madness<\/strong><\/p>\nWatch out for third-party redirect passes through high-quality domains. This might appear in the form of intentionally misspelled domain names in the code. Use the SpamFlag Chrome extension in conjunction with Majestic SEO.<\/p>\n
14. Coupon Capers<\/strong><\/p>\n15. Link Builders You Forgot to Fire<\/strong><\/p>\nThis may sound ridiculous, but it can happen. Ensure previous link builders have been informed and are not building additional links.<\/p>\n
16. Rogue Themes, Toolbars and Plugins<\/strong><\/p>\n17. Black Hats Masquerading as White Hats<\/strong><\/p>\n3 Ways Link Building Works<\/h2>\n
It’s all about doing the work. None of the tricks are worth it. Investing your time in actual work is much more profitable. Consider, then, doing the following:<\/p>\n
1. Help Others to Help Yourself<\/strong><\/p>\nSometimes you’re just out there in a forum being really helpful, or you have written a blog post that’s really valuable. Those kinds of things can pay you back dividends with links.<\/p>\n
2. Share Your Expertise<\/strong><\/p>\nLoan a developer, teach a local class, etc.<\/p>\n
3. Do the Unexpected<\/strong><\/p>\nThe Elephant in the Room: Penguin in the Wild<\/h2>\n
Menz would be remiss if she didn’t bring up the elephant in the room: Penguin. Is the newly hatched real-time Penguin the light at the end of the tunnel for your site, or are you clinging to a runaway train?<\/p>\n
“Recognition of your cleanup work will be quicker by the search engines, but results will be harder to spot,” said Menz, adding that the only real results she’s seen (so far) have been people who are ill-affected.<\/p>\n
One thing she wants to note is that disavows are still important<\/strong>, which we also confirmed with Google Webmaster Trends Analyst Gary Illyes earlier this week:<\/p>\n