#SMXAdvanced keynote: #Google’s @methode talks #RankBrain, Penguin update & more https://t.co/Z8nCCW0Qr9 pic.twitter.com/7m2z1aCXQn

— Natasha Aidinyantz (@MyCreative_UK) June 23, 2016

Google says that RankBrain is the third most important ranking factor; is it really a ranking factor or a query alignment tool?

Gary: Basically, it’s a ranking factor. It’s a supervised machine learning platform. RankBrain is the same thing, it’s learning what worked well for queries and what results are good for a certain query. It works well for long-tail queries. He gave the example query of “can I beat Mario Bros. without using a walk through”

With RankBrain, the results are more reasonable than without it.

Is it more query refinement and less ranking?

Gary: It will understand what results will work better for queries. Stop words are dropped from queries but RankBrain understands the conversational manner of search and can give results accordingly. It’s less about understanding the query and more about understanding how best to score the results.

Do we have a RankBrain score?

Gary: We don’t have a RankBrain score. The root of your question is if you can optimize for RankBrain.

[witty banter]

RankBrain is a new, unique score. It’s enhancing our relevancy in the search results based on what you have on your pages. It makes sure the user gets the best page for the query. If you keyword stuff your content, it will almost certainly not be good for you.

How many queries is RankBrain processing?

Gary: Not sure; RankBrain will refine and learn from every query it gets.

Should we fear that it’s going to take over the world? Most of the AI movies show us that the machines will take over …

Gary: Not all of the world.

[insert audience laughter]

Is the number one ranking factor content or links? Which is the most important ranking factor?

Gary: It depends on the query, what you’re looking from and what the numbers say. I can’t give you a concrete answer because it depends on too many things.

What’s the deal with Google Assistant?

Gary: Frankly, I have no idea. I know we’re still wrapping our heads around how to experiment with this new cool idea. It’s based on machine learning. We need to know what you want, how you want it and where you want it.

How much of the algorithm is going to become AI based? 

Gary: Machine learning is extremely important for us. We’re focusing on machine learning and what it can do — not just in Google Search but in all of our products. At what stage are we? I can’t tell you because I only have a vague idea. We don’t want to get to a stage where someone sends us a bad query or a query that we have bad results and we don’t want to get to the point where we don’t understand why the machine gave that result.

Do terms in the URL help in any way with rankings?

Gary: TLDs do not play a role in how we calculate relevancy for a specific result. ccTLDs to play a role in ranking, you’ll perform better in the google local. There are certain cases where we will look at it but in most cases we won’t. I’m not advocating to buy keyword rich domains; it doesn’t have a super power. My recommendation is that it can definitely help you if you’re describing your product in the URL because it helps your user.

Google said it was going to give you more data (more than the current 90 day view) in Search Console almost three years ago; when is this going to happen?

Gary: We went through a very long transition with Search Console. We’ve figured out how to we can make a longer time of data happen and is something we’re working towards a little faster (and we have the buying from management).

Let’s move on to Penguin … are we going to get a new one anytime soon?

Gary: Penguin, I will not say a date because I’ve been wrong too many times. I will not say any time frame anymore.

What’s the deal with Panda? You said it was part of the core algorithm but is stuff running through it constantly?

Gary: It is not real time but it is continuously running. We collect the data and then roll it out, refresh that data and roll it out again.

What’s our time period on each roll-out?    

Gary: Months.

So it takes months to get through all the sites on the web?

Gary: Correct.

At this point, unfortunately, my computer died >.< There was one more key piece of information coming out of this Google AMA, though — the official end of Google Authorship.

from @methode “we are not using authorship at all anymore…we are smarter than that.” but thanks for giving them all that data, SEOs. #smx

— MichelleRobbins (@MichelleRobbins) June 23, 2016

The post Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More appeared first on Bruce Clay, Inc..

In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.

Establishing an Employee Advocacy Program: Jason White

Jason White (@sonray), VP SEO & SMM for DragonSearch, starts to talk about distribution networks. Social media is a fascinating distribution network. As an industry, a lot has been written about the declining reach of organic. If you’re a small brand building an audience, it can be a really frustrating, slow process to see that your social media posts don’t get seen by many people naturally.

Employee Advocacy

#SMX exclusive –>@DragonSearch‘s @sonray on employee advocacy! Love it. #SEO @smx #socialmedia #smm pic.twitter.com/s8cblaeYOe

— Kristi Kellogg (@KristiKellogg) June 22, 2016

Employee brand advocacy (which White thinks is a silly name) describes the process in which brands get bigger reach through their employees’ social profiles. When the concept first was introduced to Jason, he found it creepy — but he can’t deny that it works. It works because it has greater reach than that of the brand in some cases. The influence that employees can gain for a brand can’t be ignored.

There are two main aspects to establishing an employee advocacy program. First, there’s the networks they’re on. Then there’s the mechanical aspect — what are you looking to deliver through their networks?

Optimize as much as you possibly can and find the wins. White says not to look just at social, but get these employee advocates to be blog authors. Their names matter. Build them up. A lot of people only look at employee amplification and leave it at that, but if you’re looking full funnel you see email, chat, forums, and other places where you can leverage that employee’s voice.

Available Tools for Employee Advocacy

• SocialChorus
• EveryoneSocial
• Hootsuite Amplify
• Dynamic Signal
• GaggleAMP
• Bambu Sociabble

Cultural Considerations

Some companies are collaborative, some are creative, some are competitive — and some are controlling. In a controlling environment, your employee advocacy strategy might be a little bit different. But it can still work.

Establish Goals (the first step of any program)

• Extend reach
• Build followers
• Drive traffic to the site
• Drive more leads
• Reach new or existing demographics
• Retain current clients vs. find new clients
• Testing
• Branding
• Improve brand sentiment

Important to Keep in Mind

Employees are brands in and of themselves. They should have the freedom to share and not share as they think fits their image/reputation. Not all messages should be shared by all participants, and that’s okay.

[Editor’s note: Companies also need to be sure that employees disclose their relationship when endorsing products/services. See the FTC’s endorsement guidelines for details.]

Timeline

Month 1: Get comfortable. Form a weak baseline.

Month 2: Require tweaks to the process and get deeper insights to form a stronger baseline.

Month 3: Hit your stride.

Gamify

People feed off competition. The prize doesn’t have to be crazy. People feed off competition. The reward could be a gift card or a half day off or anything. If the program is dying, a reward can get things going again.

Conversions that Change Hearts and Minds: Maggie Malek

Maggie Malek (@MagsMac), head of social media at The MMI Agency, says there’s a new consumer landscape — search and social can no longer be separate. Things have changed in the past four years:

• Written content is now graphic content.
• Social traffic is not guaranteed.
• Social engagement is a different ball game.
• Brands have to pay to play.

Identify moments that matter. “I believe that everything is better if you lead with the head and follow with the heart,” says Malek. The head is search and the heart is social. Both have to be constantly talking to each other and exchanging data.

• Start with data.
• Create conversations.
• Ignite data.

You must understand yourself as a brand and know exactly who you are conversing with. Define your spirit and stand for that spirit in every aspect of search and social.

Lead with the Head

What are people searching for in the privacy of their own Google search box?

What questions are they asking?

What trends are you seeing?

But Google isn’t the only place people are searching:

• Facebook open graphs
• YouTube organic search
• Amazon products and reviews
• Twitter search
• Instagram hashtags
• And on and on …

Let the Heart Provide Context

• What are people saying about your product to their friends?
• How are they interacting with your competitors?
• What customer service issues are they having?
• What content is getting the most engagement?

Metrics for Awareness vs. Conversion

Some metrics measure awareness: Reach/impressions, engagement, mentions, clicks/CTR, site traffic, brand awareness and sentiment.

Other metrics measure conversions, or reaching goals you’ve set, such as: leads, checkouts, conversion rate, average order value, cart abandonment rate, customer retention rate and customer LTV (lifetime value).

Pick Your Channels

Success looks different for every brand. What metrics will you be looking at?

Three Types of Content

Hero: Large-scale tent-pole events or “go big” moments designed to raise broad awareness.

Hub: Regularly scheduled “push” content designed for your prime prospect.

Hygiene: Always-on “pull” content designed for your core target.

Plan for Unbridled Success

1. Hire the most amazing writers as brand ambassadors. We as people don’t like to read crappy content.
2. Assign a dedicated team. There’s a lot going on in search and social, and it’s really, really hard to do both.
3. Identify collaborators on each team. Establish a cadence to data share.

Malek has a publication checklist you can check out here: mmiagency.com/smxadvanced (PDF)

Takeaways

• Know your brand voice.
• Chart your course with data, but let your heart lead the way.
• Rally around content that represents who you are.
• Develop a relationship on social media that allows you to glean even MORE data from your consumers to personalize their experience.
• Convert social sensations into content opportunities.

Enhance Your Marketing Strategy: Travis Wright

Travis Wright (@teedubya), chief marketing technologist for CCP Global, is up. He’s talking fast about the overlap of social with both organic search and paid search. He has a lot of slides to share!

Search and social is all about content. We have to create epic content. Content can be great, but it’s useless if no one hears it.

Diversify Your Content Types

Analyze your content via BuzzSumo.

Figure out who shared your content. Then make a Twitter ad campaign to target those people.

Use Remarketing Campaigns

After people visit your site, you want to track your prospect. When the prospect leaves, your ad will show up on another site. Use pixels.

Wright says organic reach is over. Marketers need to be prepared to use paid reinforcements.

If you do any type of email marketing, combine it with Facebook ads — email openers are now 22% more likely to purchase. When ads show up in multiple places, they think you’re huge. #Retargeting

Also watch my pre-SMX interview with Jason White and Maggie Malek for more insights on the opportunities between search and social.

Like our liveblog coverage of SMX Advanced? Subscribe to the BCI Blog and get new posts by email.

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Jennifer Slegg: Why are the Guidelines so Important for SEOs to Know?

Jennifer Slegg, founder and editor of The SEM Post, opens by telling us we must pay attention to the guidelines. They show us very clearly what types of sites Google wants to rate the highest. Now, it’s important to know that raters do not directly impact rankings

Your Money, Your Life

These sites are held to the highest standard. They include:

• Shopping or financial transaction pages
• Financial information pages
• Medical information pages
• Legal information pages

If you are any kind of online store at all, you are being held to the YMYL standards.

Expertise, Authority, Trustworthiness: E-A-T

This is the cornerstone for how Google determines the quality of any webpage.

Expertise

Expertise is determined by author. Any author can have expertise. Being an expert does not equate to expertise in another. Any market area can have authors with expertise, from celebrity blogging to SEO.

Show author’s expertise by including author biography, show off citations, and show credentials, such as speaking engagements. Also, you can perform detailed reviews, post on forums, etc.

Authoritativeness

This pertains to the website itself. Why should someone trust it? Why is it an authority in is market?

Show authority by including a robust About Us page. Show off important publications that have linked or quoted the site. Showcase your employees’ speaking engagements and publications.

Trustworthiness

Why should a visitor trust your site or page? Looks matter here. If you have a weird font and flashing text and appears sketchy, this will hurt you.

5 Signs of Low Quality Content

1. Main content quality is low
2. Unsatisfying amount of main content
3. Not enough E-A-T
4. Negative reputation
5. Distracting supplementary content

Should SEOs Look at the Google Quality Rater Guidelines

Next up is Ruth Burr Reedy, the director of strategy at UpBuild.

Live at @smx with @ruthburr. Talking Google quality raters guidelines. #SEO #smx #Google pic.twitter.com/9WIzIIkXEY

— Kristi Kellogg (@KristiKellogg) June 22, 2016

First question raters have to ask: Why are you here? Is this page relevant? This is especially important for YMYL pages.

Fix your low-quality pages. No discussion even needed. Just do it.

Google has a phrase to describe medium-quality pages: Nothing wrong, but nothing special. Get special.

Make your content better. Are you sick of hearing it? Again, just do it. Don’t neglect your product and services pages. They’re much less interesting, but they still need good content. And that doesn’t mean long content, but a satisfying amount of content.

In the November version of the Quality Raters Guidelines had the sentence: A very positive reputation can be a reason for using the High rating for an otherwise Medium page. That was omitted from the March version. However, Reedy asserts that this was removed only because too many raters were probably ranking pages High because of this sentence.

Experts

Who are the other experts in your industry? Can you get them to talk about you? Google is increasingly able to know who these experts are. Interact with them. It’s also a very human readable signal.

Build Your Brand

Build it online. Build it offline. Be active in your community. Promote your company. Be good at marketing.

Jenny Halasz Dives into Trust

Jenny Halasz, president at JLH Marketing, rounds out the session.

Top 3 Considerations

• Quality/content of main content
• Reputation
• Level of E-A-T

Don’t think that doing an expert roundup, though, will satisfy expertise. Roundups are usually useless.

Don’t try to re-post or scrape content. You won’t fool Google.

Measuring Trust

We all have a human connection to trust. Brene Brown said “Trust is built in very small moments” and Halasz thinks this applies to digital marketing.

• The way the page is designed
• Content or lack thereof
• Intrusive ads
• Low Better Bureau Business Ratings or negative news articles
• UGC spam

Google Quality Rater Guidelines: Hidden Gems

Halasz points to these points from page 65-66:

• Expertise does not equal expert
• Quality scale should not vary according to topic
• Ads should not be intrusive
• There is so sweet spot amount of content

Like what you read here? Subscribe to the Bruce Clay Blog to stay in the know on SEO and search marketing.

The post What You NEED to Know About the Google Quality Raters Guidelines #SMX appeared first on Bruce Clay, Inc..

But first … what is an API?

An API is an Application Programming Interface. In plain speak, an API allows one piece of software to talk to another piece of software.

Working with APIs

APIs have strict rules:

• Some information is required, otherwise the data request will fail.
• APIs are not human-friendly. Your code must handle errors and fail gracefully with a fluffy message.
• Data is usually returned in JSON (JavaScript Object Notation), as a long string that can be changed into data names and values.

The good news: Kerry says no coding is needed. GetPostman.com is a free tool for Mac and Chrome. With this tool, you can input a URL, and it will return the code you need.

Why Bother with APIs?

• Software developers and service providers can only guess at what data you need, when you need it and in which format.
• Some web interfaces are slow, long-winded and restrict the amount of data returned.
• With APIs, you choose what data you need and what you don’t.
• Automate client/management report and research data tasks.

Data is Better with Friends

Data sources often don’t like to integrate or play with others.

Are you tired of exporting CSV files to Excel and then resorting to VLOOKUPS and bloated spreadsheet merges?

Using multiple data sources to create new insights can give you an edge over your competitors.

Find Search Volume

• Google AdWords API: Limited to big agenci    es and software providers and is heavily restricted.
• Grepwords.com: Scraped Google Keyword Planner tool data, starting at $15 a month or more.
• SEMRush.com: Also offers scraped Google Keywords, also starting at $15 a month.

Keyword Rankings Data Sources for SEO/PPC

• AuthorityLabs.com API: First 10 pages of organic search results and PPC results for 66 cents per 1,000.
• SERPMetrics.com: 62 cents per 1,000 requests but only offers organic results.
• Build/Bring Your Own: You may already collect this data and can use an existing feed.

Link Data Sources to Find Out the Cost to Compete

• Majestic.com: API access requires a platinum-level subscription ($400/month).
• Ahrefs.com: Access starts at $500/month.
• Moz.com: Free API access or $500/month.

Sources for Recovering (not provided) Data

Google Search Console’s API gives you 5X more data than the web interface does. You can get all your keyword data back by requesting keyword data for each individual SEO landing page.

Estimate SEO revenue to a keyword level once more by dividing the revenue generated from an SEO landing page by the percentage of SEO traffic sent by a keyword.

Examples of Ways to Use APIs

Clean Up Links

For example, you can use APIs to do link cleanup.

1. Create your own link audits by pulling the data from APIs.
2. Add extra link data (such as the linking page’s topic and estimated traffic from the Alexa.com API).
3. Get clever at detecting spam. Use third-party security APIs such as Google’s Safe Browsing API and Web of Trust.
4. Identify link relevance based on the images on the linking page using Google’s new Vision API.

Identify PPC Trademark Infringement

1. Identify people bidding on your brand terms by pulling PPC data from the AuthorityLabs API.
2. Request SERP data for every major city to find affiliates breaking your terms by bidding in certain cities/states.
3. Can also identify holes in a competitor’s PPC strategy, in which they may not be bidding at certain times or in some locations.

The post Using APIs to Automate Marketing Tasks – #SMX Liveblog appeared first on Bruce Clay, Inc..

Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.

Today’s SERP: You Never Know What You’re Going to Get

There are some desktop queries for which the first organic result doesn’t show up until Page 2. In mobile, rich search is even more prolific.

Featured snippets are also becoming more prolific. Some SERPs feature organic search and paid ads before you get to organic result one.

More Space for Title Tags

Across the 90,000 URLs Meyers studied, the average character cutoff was 63 characters.

The shortest title tag Meyers found was 34 characters with a brand tag added by Google. On the opposite extreme, one title tag had 77 characters displayed. There’s a wide variance for what can fit in the title tag within the margins of a search result column. Our guideline right now is <60 characters. Don’t obsess about it, though. It’s 0kay if things get cut off.

Also, there’s more space on mobile for title tags, because entries are getting two lines rather than one.

Google recently tested black links instead of blue, as well as green ad boxes. The green ad boxes stuck around.

The black text, however, is not the new blue. Google tests thousands of things all the time — these are not things to worry about. Should Google change all the links to pink, Pete advises us to have a beer and take a nap. #NoBigDeal

Four Ads on Top

In February 2016, 40% of the SERPs had right-side ads — then it went to zero. The number of SERPs that had ads on the bottom of the page jumped from 10% to 40%.

The result? We’ve lost vertical space for organic listings:

Getting rid of the right-hand column of ads was a mobile-first decision.

Want More From Dr. Pete?

Earlier this month, I interviewed Meyers about the changing Google SERP. Check out our video chat for more insights on SERP changes!

The post Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX appeared first on Bruce Clay, Inc..

The Periodic Table of SEO Ranking Factors – Marcus Tober

Marcus Tober (@marcustober), the founder and CTO of Searchmetrics, is in from Berlin. He tells us that, in a nutshell, search engines like Google are trying to filter out all the junk, and traditional ranking factors are dead.

Is SEO dead, too? When Google rolled out Panda and then switched to HTTPS, all the people screamed SEO is dead and now we need to be creative. But if you search and there are results, there is still something to reverse engineer.

Good SEO vs. Bad SEO

Bad SEO:

1 keyword = 1 landing page

+ SEO checklist

• Keyword in domain
• Keyword in title
• Keyword in H1
• Adlinks
• 300 words
• Links

Good SEO:

1 topic = 1 landing page

+ Content checklist

• Content quality
• User intention
• Content experience

Desktop Search 2015 vs. 2016

Tober looked for the keyword in the title tag on more than 30,000 top-ranking pages. In 2015, 75% had it. In 2016 only 55% had it. Hummingbird and RankBrain are responsible for this.

He found 7% less usage of H1 tags. But keywords in H1 tags are down by 10%.

There is a legend that if you have longer content, you will have better rankings. However, in 2016 the top pages had an average of 1,633 words. In 2015, the average page had 1,285.

As for internal links on the page, in 2015 he saw average internal links of 150. In 2016, it was 126. This is the first time this number has decreased YOY in Tober’s studies.

More on Why SEO is Not Dead

92% of business purchases start with search. 81% of shoppers research online before buying.

Traditional ranking factors are going to fail thanks to Google RankBrain, which is constantly evolving. RankBrain brings:

• Stronger impact of soft factors (soft signals, content relevance)
• Improved assimilation of user intuition
• Deep learning that solves more complex problems that operates on multiple levels

We must analyze industry by industry for intention. Each industry has to deal with different search intentions. If the industry is health, the searcher is interested in the most valid information. In another industry, however, the searcher is looking for the best offer.

If you search for “security camera system,” 10 out of 10 search engine Page 1 results have an add-to-cart button above the fold. This is a dynamic relevance factor. However, if you search for “security system,” only 3 out of 10 results have shopping carts. Other results are for vendors (but without shopping carts), and the last four just give information.

Deconstructing the Gospel of Rankings – Leslie To

Leslie To (@itsleslieto), the director of SEO at 3Q Digital, quotes Heraclitus: “Change is the only constant.” To holds that no quote better describes the SEO industry.

Why, then, do so many SEO projects focus on meta data and body copy optimization? These things still matter, but how much do they matter?

• How much does exact match keyword targeting matter in title tags?
• CTR is related to meta descriptions and has been thought to impact rankings. Does it really?
• Is there a diminishing return on content investment?
  Based on To’s research, pages between 500 and 600 words had the best rankings. However, this varies by industry. You should study how many words your pages have and how that relates to their ranking in order to find your own sweet spot.

Exact Match Titles vs. Phrase Match Titles

We can’t write title tags based on an exact keyword — it has to be about keyword themes and focus on the goal of the page and finding the theme that encompasses it. URLs with phrase match often ranked better, according to her research.

CTR As It Relates to Meta Descriptions

After adding meta descriptions to 1,500 pages, To tracked them over time. After the initial release, the CTR soared. There was a .33% increase in CTR,  BUT a –.29 change (drop) in average position.

Understanding RankBrain

• RankBrain is getting better every day, but it’s still not there. As RankBrain gets better at interpreting searches, the pool of keyword permutations will slowly shrink.
• Because of this, you’ll also have to get better at figuring out implied meanings of keyword searches in order to take advantage of RankBrain’s conflating abilities.
• Even though it’s the third most important ranking factor, it’s unclear how we can optimize for it.

Eric Enge: What’s Hot in SEO Ranking Factors

Eric Enge (@stonetemple) is the CEO of Stone Temple Consulting.

Featured Snippets

Enge has been tracking Google’s use of featured snippets, reviewing 855,000 SERPs. Google appears to have built a featured snippet machine. Enge speculates that Google is:

• Scanning sites to find possible featured snippets
• Seeing if results are below a threshold
• Selecting a site to test with a featured snippet
• Measuring overall search metrics

Does getting a featured snippet increase traffic?

In some tests, traffic doubles to sites with featured snippets. Stone Temple published five videos in May 2015 with transcripts of clear steps in them. After they submitted the URLS to Google Search Console, two-fifths of the videos earned featured snippets!

RankBrain

Enge explains basically what Google’s RankBrain does, with the result that it improves the search engine’s ability to understand natural language and then provide more relevant results.

Mobile Update 2

Google’s second mobile-friendliness update, which rolled out in May 2016, was almost a non-event in terms of its impact.

Furthermore, the total percentage of mobile-friendly results increased by only 1% after Update 2.

This update is still important, though. It’s an indicator of Google’s confidence in the concept of a rankings boost. It will likely be followed by more updates. And future mobile ranking updates will include other factors, such as page speed.

Links as a Ranking Factor

In a hangout Enge participated in on March 23, 2016 with several others including Google’s Andrey Lippatsev, the following exchange went down, revealing Google’s continued reliance on links as one of the top two ranking factors.

Ammon Johns: “We’ve heard that RankBrain is the third most important signal contributing to results now. Would it be beneficial to us to know what the first two are?”

Andrey Lippatsev: “Yes, absolutely. I can tell you what they are. It’s content and links going into your site.”

The post How SEO Ranking Factors Are Changing – Latest Research at #SMX Advanced appeared first on Bruce Clay, Inc..

At Bruce Clay, Inc., our SEO agency is always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind MozCast, the Google algorithm “weather report” that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.

While Google announces major updates like Panda, Penguin and Hummingbird, it stays silent on the vast majority of its changes. Eric Schmidt, executive chairman of Google’s parent company Alphabet, revealed in congressional testimony that there were 516 changes to the Google algorithm in a single year.

That means it’s up to SEOs and digital marketers to keep their eyes on the SERP to monitor what’s happening day in and day out.

To keep us digital marketers in the know, Meyers joined Bruce Clay, Inc. Senior Technical Writer Paula Allen and I for a candid conversation on the latest changes to the SERP and what it means for SEO.

We talked 2016’s most impactful SERP updates, including:

• How SEOs should proceed with the new title and description length
• Google’s motivation behind larger text ads
• The disappearance of the right-hand column — perhaps entirely
• And how standardizing mobile and desktop SERPs could lead to future design changes

Catch up with all the latest SERP news in the above interview with Dr. Pete! It’s an outstanding preview of what’s to come at SMX Advanced. If you’re headed to Seattle for SMX Advanced, you can catch his session at 11 a.m. PDT on June 20.

No SMX Advanced ticket? No problem. I’ll be there liveblogging the conference. Subscribe to the Bruce Clay, Inc. Blog to get all the news coming out of SMX Advanced as it happens … for free!

The post VIDEO: Dr. Pete Meyers on Major Search Changes and How to Deal appeared first on Bruce Clay, Inc..