The role of a social media manager is inherently social. This individual should possess a genuine excitement for telling brand stories and engaging with people. Moreover, they should have a comprehensive understanding of your business’s overall marketing mix and how social media can support your marketing goals. The right social media manager is creative, a great communicator, a good writer, and has excellent interpersonal skills.<\/p>\n Additionally, the right social media manager should know how to use analytics to determine KPIs such as the return on investment (ROI) of social media efforts. Strong analytical skills and a data-driven approach mean they can design campaigns and scale accordingly. Lastly, they should be skilled at buyer personas to ensure they are putting out the right messages that reach the right audience.<\/p>\n In some cases, paid social media activities are handled by a separate PPC team. However, in other situations, it falls under the responsibility of the social media manager or is a collaborative effort between the PPC and social teams. If your company follows the latter approach, it is important to seek a candidate with experience in managing or monitoring social advertising.<\/p>\n 1. What social media platforms have you worked with?<\/p>\n Interviewer tip: Ensure that the candidate’s experience aligns with the platforms your business is actively using.<\/p>\n 2. What are your morning routines as a social media manager?<\/p>\n Interviewer tip: Look for habits that demonstrate their ability to handle brand mentions, content shares, comments, and other engagements across your active social platforms.<\/p>\n 3. What tools do you use for scheduling, tracking, and measuring social media?<\/p>\n Interviewer tip: Assess their process for publishing content and their familiarity with tools that connect social media activity to business key performance indicators (KPIs).<\/p>\n 4. In your opinion, what is the purpose of social media for businesses today?<\/p>\n Interviewer tip: Look for candidates who recognize that businesses can have multiple objectives for their social media efforts, and ideally, they should align with your business’s goals.<\/p>\n 5. If you notice a sudden increase or decrease in social media activity on a particular network, what steps would you take next?<\/p>\n Interviewer tip: Evaluate their critical thinking skills by assessing how they would investigate and understand the reasons behind the traffic anomaly.<\/p>\n 6. How does social media marketing fit into the broader digital marketing mix?<\/p>\n Interviewer tip: Expect an answer that demonstrates their understanding of the relationship between organic search marketing, paid search marketing, content marketing, and social media marketing. Look for indications of their knowledge about other pillars of digital marketing.<\/p>\n 7. Can you share an example of a crisis you had to handle as a social media manager?<\/p>\n Interviewer tip: Real-world examples provide valuable insights into the candidate’s experience and storytelling abilities. Bonus points can be given for an exciting and effective crisis management story.<\/p>\n 8. How frequently and promptly do you respond to comments? How do you handle negative feedback?<\/p>\n Interviewer tip: Assess whether their philosophy aligns with your company’s approach to engagement and if they inquire about existing processes for addressing negative comments.<\/p>\n 9. How do you determine which social media platforms to invest the most time and effort in?<\/p>\n Interviewer tip: A skilled social media manager understands the importance of identifying the platforms where their brand’s audience is active and focuses their efforts there. Look for answers that reflect this understanding.<\/p>\n 10. What criteria do you consider when deciding to explore new social media platforms, such as a new Yik Yak or Blab?<\/p>\n Interviewer tip: Avoid candidates who advocate for joining every new social platform. Look for thoughtful questions they use to evaluate the relevance and usefulness of a platform for an individual business.<\/p>\n 11. Can you mention some companies that are excelling in social media?<\/p>\n Interviewer tip: Gain insights into their knowledge and social style, as well as the industry leaders they pay attention to.<\/p>\n 12. How do you stay updated with the latest trends and best practices in social media marketing?<\/p>\n Interviewer tip: Listen for mentions of relevant blogs, books, conferences, experts, and courses that they follow to stay informed.<\/p>\n 13. Share an example of a memorable interaction you had as a business representative on social media.<\/p>\n Interviewer tip: Their response will shed light on their approach to representing brands on social media. If they don\u2019t have an example, this probably means that they don\u2019t have as much experience as you want.<\/p>\n 14. Are you able to separate your personal and business presence on social media?<\/p>\n Interviewer tip: Consider the quote from Bruce Clay, Inc.’s Content and Media Manager, Virginia Nussey, who emphasizes the importance of a unified personal and professional online presence for brand advocates.<\/p>\n 15. What ideas do you have for generating excitement about our business on social media?<\/p>\n Interviewer tip: Encourage candidates to provide specific examples that showcase their creativity. Try to get them to come up with actionable strategies that align with your business goals.<\/p>\n With these interview questions and tips, you can feel confident that you hiring a skilled social media manager who will enhance your online presence. Remember to evaluate their experience, skills, and ability to think strategically while nurturing engagement and brand development.<\/p>\n A competent social media manager is the linchpin of a brand’s online presence. Whether you’re an established corporation or a small startup, the person you entrust with your social media strategy plays a pivotal role. To ensure you make the right choice, here are some key interview questions designed to evaluate a potential social media manager’s skills effectively.<\/p>\n Communication, adaptability, and creativity are three essential traits needed to become an effective manager of social media. Candidates must be able to effectively articulate their ideas while keeping pace with ever-evolving social media trends and showing their ability to develop engaging content that engages users.<\/p>\n Successful brand management in the digital era hinges upon finding an exceptional social media manager. These interview questions can help you accurately assess each candidate’s abilities and potential to contribute to advancing your social media strategy.<\/p>\n Step-by-Step Procedure:<\/p>\n By following these steps, you can comprehensively evaluate a potential social media manager’s skills and make an informed hiring decision.<\/p>\n This article was updated on November 10, 2023.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":" If you’ve ever tried to hire a social media manager for your business, you might have experienced the challenge of trying to separate the applicants interested in playing on Facebook and Twitter all day without any battle-tested experience building a brand and encouraging engagement.<\/p>\n![\"Social](\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/03\/Social-Media-Manager-Job-Description-Social-Media-Manager-Interview-Questions-1024x536.jpg\")
<\/a><\/p>\n<\/a>Social Media Manager Job Description<\/h2>\n
<\/a>A Note on Paid Social Media<\/h2>\n
<\/a>Social Media Manager Interview Questions<\/h2>\n
<\/a>FAQ: What are the essential interview questions to evaluate a potential social media manager’s skills?<\/h3>\n
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