{"id":40550,"date":"2016-04-28T09:24:05","date_gmt":"2016-04-28T16:24:05","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=40550"},"modified":"2019-08-01T15:57:17","modified_gmt":"2019-08-01T22:57:17","slug":"monitoring-social-media-traffic-tricks-tips-and-tools","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/monitoring-social-media-traffic-tricks-tips-and-tools\/","title":{"rendered":"Monitoring Social Media Traffic: Tricks, Tips, and Tools"},"content":{"rendered":"<p>#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country compare notes. Last week we hosted the chat and the hot topic was monitoring <a href=\"https:\/\/www.bruceclay.com\/smm\/\">social media<\/a> traffic. We discussed KPIs, paid and free tools \u2014 plus how to <em>use <\/em>this data once it&#8217;s gathered. Here&#8217;s what we learned!<\/p>\n<p><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/04\/Listen3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40565\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/04\/Listen3.jpg\" width=\"580\" height=\"486\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/04\/Listen3.jpg 940w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/04\/Listen3-300x251.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/04\/Listen3-768x644.jpg 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/04\/Listen3-600x503.jpg 600w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<h2>Tools for Monitoring Social Traffic<\/h2>\n<p>Here&#8217;s the complete list of the tools that received shout-outs during SEOchat.<\/p>\n<ul>\n<li>Hootsuite\u00a0https:\/\/hootsuite.com\/<\/li>\n<li>Brandwatch\u00a0https:\/\/www.brandwatch.com\/eng\/<\/li>\n<li>Raven Tools\u00a0https:\/\/raventools.com\/<\/li>\n<li>Sprout Social\u00a0http:\/\/sproutsocial.com\/<\/li>\n<li>Audiense\u00a0https:\/\/www.audiense.com\/<\/li>\n<li>SEMrush\u00a0https:\/\/www.semrush.com\/<\/li>\n<li>NUVI\u00a0https:\/\/www.nuvi.com\/<\/li>\n<li>SocialPilot\u00a0http:\/\/socialpilot.co\/<\/li>\n<li>Buffer\u00a0https:\/\/buffer.com\/<\/li>\n<li>Mento\u00a0https:\/\/mento.io\/<\/li>\n<li>Iconosquare (for Instagram) http:\/\/iconosquare.com\/<\/li>\n<li>Adobe SiteCatalyst\u00a0http:\/\/www.adobe.com\/marketing-cloud\/web-analytics.html<\/li>\n<li>Brand24 https:\/\/brand24.net\/<\/li>\n<\/ul>\n<p><strong>Tools for Monitoring Social Referral Traffic and Conversion<\/strong><\/p>\n<ul>\n<li>Google Analytics http:\/\/www.google.com\/analytics\/<\/li>\n<li>Google Tag Manager https:\/\/www.google.com\/analytics\/tag-manager\/<\/li>\n<li>Facebook Conversion Tracking https:\/\/www.facebook.com\/business\/a\/online-sales\/conversion-tracking<\/li>\n<li>Facebook Insights https:\/\/www.facebook.com\/help\/336893449723054<\/li>\n<li><a href=\"https:\/\/www.bruceclay.com\/blog\/twitter-analytics-help-you-and-hamlet-optimize\/\">Twitter Analytics<\/a> https:\/\/analytics.twitter.com\/<\/li>\n<\/ul>\n<p><strong>Tools for Identifying Influencers<\/strong><\/p>\n<ul>\n<li>Zoomph https:\/\/zoomph.com\/<\/li>\n<li>Onalytica http:\/\/www.onalytica.com\/<\/li>\n<li>Followerwonk\u00a0https:\/\/moz.com\/followerwonk\/<\/li>\n<li>Simply Measured\u00a0http:\/\/simplymeasured.com\/<\/li>\n<li>Copromote https:\/\/copromote.com\/<\/li>\n<li>BuzzStream http:\/\/www.buzzstream.com\/<\/li>\n<li>BuzzSumo http:\/\/buzzsumo.com\/<\/li>\n<li>Ninja Outreach https:\/\/ninjaoutreach.com\/<\/li>\n<li>Ahrefs https:\/\/ahrefs.com\/<\/li>\n<\/ul>\n<p><strong>Social Tools for Everything Else<\/strong><\/p>\n<ul>\n<li>Tweepi http:\/\/tweepi.com\/<\/li>\n<li>Canva (for design) https:\/\/www.canva.com\/<\/li>\n<li>Pablo\u00a0(for design) https:\/\/pablo.buffer.com\/<\/li>\n<li>Click to Tweet https:\/\/clicktotweet.com\/<\/li>\n<li>CoSchedule http:\/\/coschedule.com\/<\/li>\n<li>Meet Edgar https:\/\/meetedgar.com\/<\/li>\n<li>Gramblr http:\/\/gramblr.com\/uploader\/<\/li>\n<li>TweetDeck https:\/\/tweetdeck.twitter.com\/<\/li>\n<li>Tailwind (for Pinterest &amp; Instagram) https:\/\/tweetdeck.twitter.com\/<\/li>\n<\/ul>\n<h2>I Still Haven&#8217;t Found What I&#8217;m Looking For: Social Intelligence\u00a0Tool Wish List<\/h2>\n<p>Even with all these useful tools, there are still needs that aren&#8217;t being met. Here&#8217;s what SEO-chatters are still hoping to find in a tool:<\/p>\n<ul>\n<li>A way to schedule posts on Instagram<\/li>\n<li>Accurate sentiment analysis, especially for ecommerce sites<\/li>\n<li>Better reporting on Instagram and Pinterest<\/li>\n<li>Integration of all social channels<\/li>\n<li>History of follower count provided by all social platforms themselves<\/li>\n<li>Insight into time viewers spent looking at a business&#8217;s\u00a0social posts<\/li>\n<\/ul>\n<h2>Actions to Take Based on the Data<\/h2>\n<p>Here&#8217;s are some of the says digital marketers are leveraging the data they are pulling from social media monitoring and analysis.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A7: Learning what types of social content works better for which audiences. i.e. what converts on Twitter may not work for FB! <a href=\"https:\/\/twitter.com\/hashtag\/SEOchat?src=hash\">#SEOchat<\/a><\/p>\n<p>\u2014 Jonathan Foulds (@jonfoulds) <a href=\"https:\/\/twitter.com\/jonfoulds\/status\/723205788647436289\">April 21, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p>\nA7 It&#8217;s impacted the timing of social posts\/activity &amp; the type of content I post on social. <a href=\"https:\/\/twitter.com\/hashtag\/SEOChat?src=hash\">#SEOChat<\/a><\/p>\n<p>\u2014 Clair Wyant (@KG7MAJ) <a href=\"https:\/\/twitter.com\/KG7MAJ\/status\/723206226608164865\">April 21, 2016<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A7: We&#8217;ve used industry keyword data to find audiences &amp; events where discussed to build social ad campaigns around. <a href=\"https:\/\/twitter.com\/hashtag\/seochat?src=hash\">#seochat<\/a><\/p>\n<p>\u2014 Jannette Pazer (@sociallyclimb) <a href=\"https:\/\/twitter.com\/sociallyclimb\/status\/723207032388628480\">April 21, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p>\nA7: We&#8217;ve used social data to find our KPI benchmarks to help measure our monthly performance and optimize\/troubleshoot if needed. <a href=\"https:\/\/twitter.com\/hashtag\/seochat?src=hash\">#seochat<\/a><\/p>\n<p>\u2014 Karolina Bakanovas (@karo_linab) <a href=\"https:\/\/twitter.com\/karo_linab\/status\/723205934487592961\">April 21, 2016<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">A7: We leverage social data to help predict what content works best with our audience! It&#8217;s key to understand your audience. <a href=\"https:\/\/twitter.com\/hashtag\/seochat?src=hash\">#seochat<\/a><\/p>\n<p>\u2014 Netvantage Marketing (@netvantage) <a href=\"https:\/\/twitter.com\/netvantage\/status\/723206791073546240\">April 21, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><em>You can get a <a href=\"http:\/\/www.searchmarketingweekly.com\/summary-social-traffic-analytics-monitoring-tools-seochat\/\">complete transcript of the chat here<\/a>. Join #SEOchat every Thursday at\u00a0<\/em><em>10 a.m. PT\/1 p.m. ET<\/em><em>. #SEOchat is a great opportunity to ask questions, get answers and share insights with industry leaders and the engaged digital marketing community. <a title=\"Read more about #SEOchat here\" href=\"https:\/\/www.bruceclay.com\/blog\/twitter-chats-seochat\/\">Read more about #SEOchat here<\/a>.<\/em><\/p>\n<p><strong>Want more?<\/strong><br \/>\nCheck out our post comparing top <a href=\"https:\/\/www.bruceclay.com\/blog\/choosing-social-media-tools\/\">social media tools<\/a> and their costs\/features!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country gather to compare notes. Last week we hosted the chat and the hot topic was monitoring social traffic. We discussed KPIs, paid and free tools. We also took on harder questions, like how to leverage the data pull from monitoring social traffic and how to prove ROI using social monitoring reports. <a href=\"http:\/\/www.bruceclay.com\/blog\/monitoring-social-traffic-tricks-tips-and-tools\/\">Here&#8217;s what we learned<\/a>!<\/p>\n","protected":false},"author":154,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[29],"tags":[1233,1162,1234],"acf":[],"yoast_head":"<title>BruceClay - Monitoring Social Media Traffic: Tricks, Tips &amp; Tools<\/title>\n<meta name=\"description\" content=\"#SEOchat is a weekly Twitter chat where in-the-know digital marketers compare notes. Last week&#039;s hot topic was monitoring social traffic. We discussed KPIs, paid and free tools. 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