Meet the Bruce Clay Team

Meet Bruce Clay, Inc.’s worldwide family! Some of these faces you may recognise from their public appearances and some work behind the scenes. Here is the leadership at our Internet marketing optimisation company — the individuals who work hard to help you achieve your digital marketing goals.

Bruce Clay U.S.

Bruce Clay, Founder and President

Bruce Clay is founder and president of Bruce Clay, Inc., a global ​digital marketing optimisation firm providing search engine optimisation, pay per click management, social media marketing, conversion rate optimisation/analytics, SEO-friendly ​site architecture, content development, and SEO tools and education.

Prior to launching Bruce Clay, Inc. in 1996, Bruce operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Bruce holds an MBA from Pepperdine University and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, ​he is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce authored the book “Search Engine Optimization All-In-One For Dummies,” now in its third edition, published by Wiley. It contains ​765 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing Strategies for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales.

Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organisation. In 2013, he received the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing by the History of SEO advisory board.

Notable accomplishments include:

• Past member of the Search Engine Marketing Professionals Organisation (SEMPO) Board of Directors
• Selected as the search engine optimisation expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
• Author of the book “Search Engine Optimization All-In-One For Dummies,” ​containing ​more than 750 pages of SEO and web marketing methodologies and tactics published by Wiley (third edition published in 2015)
• Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, Pubcon, Inc. Magazine’s GrowCo, DOMAINfest, Affiliate Summit, and many others both within the U.S. and internationally
• Recipient of the Lifetime Achievement Award by the History of SEO advisory board
• Creator and teacher of the five star-rated Bruce Clay SEO Training courses, which are delivered in a classroom setting for hands-on learning
• Honoured by the search community as “a father figure for the industry” (via Search Engine Roundtable)

Aaron Landerkin, ​Director, ​Software Development and IT

Bruce Clay Australia

• Siddharth Lal, Managing Director

  

  Sid, a serial entrepreneur, initiated his first business venture while still in university. Utilising his expertise in digital marketing, he successfully transitioned his business from an offline model to an internet marketing-powered inbound sales organisation in 2005. This strategic shift resulted in an impressive $15 million in online sales for channel partners.

  In 2010, Sid relocated to India to establish Bruce Clay’s India office, where he collaborated with prominent brands such as Atos, NEC, Bata, Saavn, ICICI Lombard, and goibibo, significantly enhancing their online presence through optimised SEO strategies.

  After his successful stint in India, he returned to Sydney in 2018 to lead Bruce Clay Australia. Currently, Sid focuses on collaborating with Australian businesses, leveraging his expertise to optimise their digital marketing strategies.

Bruce Clay India

• Siddharth Lal, Managing Director

Bruce Clay Japan

• Taku Amano, Managing Director
• Masaki Nakano, Managing Director
• Shoichiro Seguchi, Sales Manager

Bruce Clay Middle East

• Gaurav Aidasani, Owner
• Neal Patel, Managing Director