{"id":41419,"date":"2016-09-27T10:00:53","date_gmt":"2016-09-27T17:00:53","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=41419"},"modified":"2019-07-26T12:22:16","modified_gmt":"2019-07-26T19:22:16","slug":"better-ppc-ad-copy-smx","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/better-ppc-ad-copy-smx\/","title":{"rendered":"Creating Better Ad Copy: PPC Problem-Solving for B2B & B2C"},"content":{"rendered":"
This is a report from SMX East 2016. Search Marketing Expo (SMX<\/a>) features speakers from industry-leading digital marketers and search engine representatives. Subscribe to the BCI\u00a0Blog<\/a> to get coverage of key sessions sent to your inbox.<\/em><\/p>\n <\/p>\n There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out?<\/p>\n Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning, and Marty Weintraub spend a lot of time thinking about.<\/p>\n From tips to crafting headlines to the results of testing ad copy to the effect of ad extensions, these three\u00a0shared their insights and tips\u00a0at SMX East 2016 through\u00a0case studies and experience. Here’s what they had to say.<\/p>\n