{"id":41443,"date":"2016-09-27T12:46:25","date_gmt":"2016-09-27T19:46:25","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=41443"},"modified":"2016-09-27T12:49:10","modified_gmt":"2016-09-27T19:49:10","slug":"amazon-pinterest-facebook-e-retail-smx","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/amazon-pinterest-facebook-e-retail-smx\/","title":{"rendered":"How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore"},"content":{"rendered":"

This is a report from SMX East 2016. Search Marketing Expo (SMX<\/a>) features speakers from industry-leading digital marketers and search engine representatives. Subscribe to the BCI\u00a0Blog<\/a> to get coverage of key sessions sent to your inbox.<\/em><\/p>\n

When it comes to driving retail sales online, Google is the biggest game in town but it isn’t the only game in town.<\/p>\n

Revenue is revenue and you’re leaving money on the table if you don’t explore possibilities beyond Google — we’re talking major opportunities on Amazon, Polyvore and eBay.<\/p>\n

\"average<\/p>\n

SEM pros\u00a0Chris Humber and Elizabeth Marsten leverage Amazon, Pinterest, Facebook and more to drive traffic and sales. Read on for their ecommerce expertise.<\/p>\n

Strengthening Your Retail Presence on Amazon\u00a0with Chris Humber<\/h2>\n

Chris Humber<\/a>, the head of search at GroupM, starts with a fast tip: within seven to 10\u00a0days of optimizing your product database, you will see an increase in visibility.<\/p>\n

Where do consumers go when they’re ready to purchase products? Many turn to their local stores. They walk in and get it … it’s immediate gratification. This is traditional shelf space.<\/p>\n

But what about digital shelf space?<\/em><\/p>\n

Amazon plays a key role in the shopping journey. Consumers use Amazon as a top destination for product searches.<\/p>\n