Here are the leading e-retailers beyond Google:<\/p>\n

\n
• Amazon<\/li>\n
• Wal-Mart<\/li>\n
• Target<\/li>\n
• Best Buy<\/li>\n
• The Home Depot<\/li>\n
• Kohl’s<\/li>\n
• Macy’s<\/li>\n
• Walgreens<\/li>\n
• Sears<\/li>\n<\/ul>\n

  What about social shopping? Sites like Pinterest, Polyvore, ModCloth, Wanelo, OpenSky and Fancy are frequented more and more.<\/p>\n

  Pinterest is where the world’s ideas are catalogued and stored, and it’s also one of the most advanced visual-based search engines that exists today.<\/p>\n

  On\u00a0Pinterest, 55% of users shop for products, not to talk with friends or brands. Compare this to 12% on Facebook and 12% on Instagram, according to Forrester research.<\/p>\n

  Optimizing Your E-Retail Presence<\/h3>\n

  Traditional optimization tactics can help your e-retail efforts in numerous ways:<\/p>\n

  \n
  • Rankings<\/li>\n
  • Relevancy<\/li>\n
  • Traffic and conversions<\/li>\n
  • Version control and syndication<\/li>\n
  • Organic, traditional search results<\/li>\n<\/ul>\n

    To identify keywords, leverage multiple tools.\u00a0Amazon Retail Analytics (ARA) Premium provides your top 100 search terms each month.<\/p>\n

    Understand the search landscape beyond Google. Look at organic search results with tools like STAT, BrightEdge, SEMRush, SpyFu, AdGooRoo, Mozenda and Deep Crawl. Determine what has the top share of voice on search (paid and organic) and Amazon (paid and organic) to pinpoint market trends.<\/p>\n

    Don’t forget to optimize your product pages!<\/p>\n

    4 Best Practices for Increasing Conversion Rate<\/h3>\n

    \n
    1. 21 reviews is the sweet spot. At this point, there is a 3% to 5% increase in conversion rate (depending on the presence of negative reviews); after that the increase drops off.<\/li>\n
    2. Use 3 or more images.<\/li>\n
    3. Availability \u2013 always have your product in stock.<\/li>\n
    4. Have at least one piece of supplemental content.<\/li>\n<\/ol>\n

       Top 5 Factors that Correlate with a Better Ranking<\/h3>\n

       \n
       • Amazon Best Sellers Rank<\/li>\n
       • Items Sold (fulfilled by Amazon)<\/li>\n
       • Keywords in product title<\/li>\n
       • Prime-eligible products<\/li>\n
       • Discounts<\/li>\n<\/ul>\n