![\"Google](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/06\/Google-serp-seo-guarantees.png\")
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I\u2019ve said in the past that cheap SEO is a near-death experience<\/a>. Unfortunately, though, many cheap SEO companies are aggressive in their marketing. They prey on the misinformed.<\/p>\n The allure of cheap SEO with guaranteed rankings creates false expectations. This, in turn, creates a major headache for quality SEO vendors who now lose clients to cheap SEO companies because they won\u2019t guarantee No. 1 rankings.<\/p>\n No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.<\/em><\/p><\/blockquote>\n \u2013Google, Do You Need an SEO?<\/a><\/p><\/blockquote>\n There are no guarantees in SEO. SEO takes place in an environment where search engines constantly change their rules and algorithms and where competitors continually adapt. It takes skill, effort, and time to compete well.<\/p>\n Unless an SEO professional truly owns and controls Google Search and also controls your competitors, then they should not promise No. 1 rankings.<\/p>\n If they do make promises \u2014 when they have zero control over the results \u2014 they are preying on the naive. Do you seriously think there is a spam method or secret that Google does not know about?<\/p>\n What quality SEOs can<\/em> guarantee is their best effort backed by years of experience and education.<\/strong> They can demonstrate achievement backed by a strong reputation, and show past results including references.<\/p>\n Those results may include No. 1 rankings for their clients. But they cannot promise rankings. That is unethical.<\/p>\n Besides, the cheaper you want it the cheaper you get it. An SEO guarantee is a sign of desperation.<\/p>\n Unfortunately, though, there are ways that unethical SEO companies can make good on their promises, with few the wiser.<\/p>\n Perhaps they\u2019ll get you on Page 1 for branded terms like \u201ccompany name + product\u201d (not that hard if you\u2019re the only one with that company name). Or they may achieve Page 1 results for keywords that don\u2019t have a lot of competition (in other words, things that people aren\u2019t really searching for anyway).<\/p>\n These strategies don\u2019t drive real improvement for the business, but they may satisfy the guarantee.<\/p>\n So where does that leave a business that is weighing the option of a cheap SEO firm with guaranteed rankings versus a reputable SEO firm with higher fees and no guarantee?<\/p>\n Sometimes the best value may seem unaffordable. But you get what you pay for. Understand that good SEO can drive revenue. But you have to invest in it.<\/p>\n On the other hand, buying cheap SEO can actually harm your site<\/strong>. And then you\u2019ve not only wasted money but also your opportunity to rank if you get a Google penalty.<\/p>\n While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.<\/em><\/p><\/blockquote>\n \u2013Google, Do You Need an SEO?<\/p><\/blockquote>\n In many cases, businesses are making a leap of faith with SEO. They are trusting that a competent SEO can help them outperform their competition better than an unreputable SEO. (And remember, the competition may also have competent SEOs and a big budget).<\/p>\n Yes, it would be great to have an \u201ceasy button\u201d you could push for rankings, but that is not how SEO works. There are too many variables outside of our control.<\/p>\n You can certainly pay less for empty guarantees and poor advice. But where would that leave you?<\/p>\n If you need <\/em><\/strong>SEO services<\/em><\/strong><\/a> to help you invest in your business\u2019s future, <\/em><\/strong>contact us for a free quote and consultation<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n SEO guarantees often sound enticing, promising top rankings on search engines in a specified timeframe. Care should be taken when making promises about Google search engine algorithms as these changes often. This makes it nearly impossible for anyone to guarantee specific rankings.<\/p>\n One of the fundamental reasons why SEO guarantees can be dubious is the lack of control over external factors. SEO professionals can optimize your website, create high-quality content, and implement effective strategies, but they can’t control the actions of competitors, changes in search engine algorithms, or shifts in user behavior. Consequently, any guarantees made are often based on assumptions rather than certainties.<\/p>\n Furthermore, the ethical considerations surrounding SEO guarantees cannot be ignored. Some unscrupulous SEO providers may resort to black-hat tactics, which violate search engine guidelines and can result in severe penalties for your website. Therefore, it’s crucial to choose an SEO agency or professional with a proven track record of ethical practices.<\/p>\n So, how can you navigate the complex landscape of SEO without falling for unreliable guarantees? Here are some tips:<\/p>\n While SEO guarantees may sound appealing, they should be approached with skepticism. The trustworthiness of these promises often hinges on factors beyond anyone’s control, and ethical concerns can arise. To navigate the world of SEO effectively, focus on long-term strategies, informed decision-making, and partnering with reputable professionals who prioritize ethical practices.<\/p>\n Step-by-Step Procedure: Navigating the Trustworthiness of SEO Guarantees<\/strong><\/p>\n This article was updated on December 19, 2023. \u00a0 <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" This world is full of guarantees. Guarantees that what you buy will make you feel better, look younger, be richer, get happier. It is famously said, though, that there are no real guarantees in life except death and taxes. For many years, there has been a subset of SEO vendors that make what I believe […]<\/p>\n","protected":false},"author":35,"featured_media":80867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1902,1903,1475,1232,1358],"acf":[],"yoast_head":"<\/a>Quality SEOs<\/h2>\n
<\/a>Weighing SEO Vendors<\/h2>\n
![\"Channel](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2020\/06\/BrightEdge-research-channels.png\")
\nChannel share in 2019 per BrightEdge Research<\/a><\/em><\/p>\n<\/a>FAQ: Are SEO guarantees really trustworthy?<\/h3>\n
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