{"id":29622,"date":"2013-12-31T13:14:21","date_gmt":"2013-12-31T21:14:21","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=29622"},"modified":"2019-07-15T12:58:20","modified_gmt":"2019-07-15T19:58:20","slug":"dave-eggers-the-circle","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/dave-eggers-the-circle\/","title":{"rendered":"BOOK REVIEW: Dave Eggers’ The Circle is Must-Read Fiction for Internet Marketers"},"content":{"rendered":"

It’s the eve of 2014 and a new year necessitates a new reading list. For Internet marketers, Dave Eggers’ “The Circle<\/a>” is one book you won’t want to leave off that list. “The Circle” provides an account of a young woman’s rise to the upper echelons of the Circle, a company of the future dominating both the search and social spheres.<\/p>\n

\"Dave
Photo by Mark Coggins<\/a> (CC by 2.0<\/a>)<\/figcaption><\/figure>\n

Though fiction, “The Circle” provides an eerily familiar account of “the most influential company in the world’s” ever-evolving technology and ever-increasing power sure to intrigue Internet marketers and community managers. When you’re ready for a break from how-tos and manuals, I recommend “The Circle,” where you’ll dive into the long-term implications \u2014 if only fictitious \u2014 of a Google-esque empire’s rise.<\/strong> Read on to discover why this book should be your next choice when it comes to fiction.<\/p>\n

Familiar Setting and Technology in “The Circle”<\/h2>\n

In an interview with McSweeney’s<\/a>, Eggers stated that “The Circle” is not based on Google or any single search or social company \u2014 “the book takes place after a company called the Circle has subsumed all the big tech companies around today,” he said.<\/p>\n

And yet … the Circle is again and again reminiscent of real world search and social media companies.<\/strong> Not unlike a number of Bay Area leading Internet companies, the Circle headquarters are run from a campus. The Circle campus:<\/p>\n