{"id":31811,"date":"2014-05-21T09:43:24","date_gmt":"2014-05-21T16:43:24","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=31811"},"modified":"2015-04-06T09:13:33","modified_gmt":"2015-04-06T16:13:33","slug":"seo-newsletter-survival-guide-edition","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/seo-newsletter-survival-guide-edition\/","title":{"rendered":"SEO Newsletter: The Survival Guide to SEO Edition"},"content":{"rendered":"<p>Coming to you straight from the trenches of Bruce Clay, Inc., it\u2019s the <a href=\"https:\/\/www.bruceclay.com\/blog\/\">survival guide edition<\/a> of the SEO Newsletter. Our feature article exposes\u00a0which ranking factors change most frequently so you can stay alert. Then get expert survival tips from our SEO manager on how to stay ahead of the game no matter what SEO bombs Google may throw your way.<\/p>\n<h2>SEO Checklist: 5 Factors You Can Expect to Change<\/h2>\n<p>With Google\u2019s search algorithms changing on a daily basis, content strategist <a href=\"http:\/\/www.twitter.com\/kristikellogg\" target=\"_blank\">Kristi Kellogg<\/a> advises Internet marketers to adopt a proactive rather than reactive approach to SEO by anticipating changes and being prepared for any potential threats to your website optimization. Kellogg addresses five fast-moving\u00a0battlefronts\u00a0that are worth reviewing on a quarterly basis:<\/p>\n<figure id=\"attachment_31821\" aria-describedby=\"caption-attachment-31821\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/05\/SEO-SURVIVAL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31821 size-medium\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2014\/05\/SEO-SURVIVAL-300x225.jpg\" alt=\"Survive the SEO battlefield\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/05\/SEO-SURVIVAL-300x225.jpg 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2014\/05\/SEO-SURVIVAL.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-31821\" class=\"wp-caption-text\">Survival tips for the SEO battlefield. Photo by <a href=\"https:\/\/www.flickr.com\/photos\/ngourlie\/6244682159\/in\/pool-90625252@N00\/\" target=\"_blank\">Nick Gourlie<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\">CC BY-SA 2.0<\/a>)<\/figcaption><\/figure>\n<ul>\n<li><b>Local optimization:<\/b>\u00a0Local results are a hotbed of activity, especially with search shifting from desktop to mobile.\u00a0As an example, Kellogg discusses the recent change in the way reviews appear\u00a0in search results.<\/li>\n<li><b>Search platforms: <\/b>As new devices become available, count on search patterns to evolve as\u00a0people\u00a0explore new ways of embracing mobile technology.<\/li>\n<li><b>Keyword targets: <\/b>As search patterns evolve, so too will the words people use to find your website.<\/li>\n<li><strong>Schema markup:<\/strong>\u00a0Confirmed as a ranking factor by\u00a0at least one major search engine,\u00a0schema is an area of fast development that offers websites a chance to stand out in the search results pages.<\/li>\n<li><strong>Link building<\/strong>: Backlinks may not be as important to ranking as they once were, and the question of building links needs to continue.<\/li>\n<\/ul>\n<h2>Survival SEO: How to Do the Search Marketing of Tomorrow, Today<\/h2>\n<p>To prepare\u00a0your website for\u00a0Google\u2019s next big algorithmic change, Bruce Clay, Inc.&#8217;s SEO Manager <a href=\"http:\/\/www.twitter.com\/MindyDWeinstein\" target=\"_blank\">Mindy Weinstein<\/a> shares three key search marketing survival tips. Those tips include:<\/p>\n<ul>\n<li>Understanding how user intent affects the SERP<\/li>\n<li>Recognizing the impact of social signals on ranking<\/li>\n<li>Creating content that truly speaks to your audience&#8217;s needs and desires<\/li>\n<\/ul>\n<h2>SEO News and Upcoming Training Events<\/h2>\n<p>The\u00a0Hot Topic this month covers highlights from\u00a0Facebook&#8217;s first f8 developer conference in three years, including anonymous logins, extended ad networks beyond Facebook, and more. In Education Matters, learn how to create\u00a0an SEO culture throughout\u00a0your organization. Whether you prefer on-site or off-site training for your organization, Bruce Clay, Inc. offers SEO training in the U.S. and even Europe. <em>Coming up:<\/em> European marketers can join Bruce Clay on July 2\u20133 for the next <a href=\"https:\/\/www.bruceclay.com\/eu\/seo\/training\/\" target=\"_blank\">SEO Training<\/a> event happening in Milan, Italy!<\/p>\n<p><em>With a commitment to excellence, Bruce Clay, Inc. aims to serve its readers with meaningful, educational and informative content that propels businesses forward in a digital age. For monthly Internet marketing news and upcoming SEO training information that will put you ahead of the competition, sign up for the SEO Newsletter <a href=\"https:\/\/www.bruceclay.com\/blog\/\">here<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming to you straight from the trenches of Bruce Clay, Inc., it\u2019s the <a href=\"http:\/\/www.bruceclay.com\/newsletter\/volume123\/vol123.htm\">survival guide edition<\/a> of the SEO Newsletter. Our feature article exposes which ranking factors change most frequently so you can stay alert. Then get expert survival tips from our SEO manager on how to stay ahead of the game no matter what SEO bombs Google may throw your way.<\/p>\n<p> With Google\u2019s search algorithms changing on a daily basis, content strategist Kristi Kellogg advises Internet marketers to adopt a proactive rather than reactive approach to SEO while SEO Manager Mindy Weinstein shares three key search marketing survival tips.<\/p>\n<p><p>Read more of <a href=\"http:\/\/www.bruceclay.com\/blog\/seo-newsletter-survival-guide-edition\/\">SEO Newsletter: The Survival Guide to SEO Edition<\/a>.<\/p>\n","protected":false},"author":167,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[188,18,1105,130,104,1129,1232,110,113],"acf":[],"yoast_head":"<title>BruceClay - SEO Newsletter: The SEO Survival Guide Edition for Internet Marketers<\/title>\n<meta name=\"description\" content=\"Are these top ranking factors on your SEO Checklist? In this month&#039;s SEO Newsletter, learn three key search marketing survival tips for a thriving website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/seo-newsletter-survival-guide-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Newsletter: The SEO Survival Guide Edition for Internet Marketers\" \/>\n<meta property=\"og:description\" content=\"Are these top ranking factors on your SEO Checklist? 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