{"id":122348,"date":"2022-03-10T07:00:09","date_gmt":"2022-03-10T15:00:09","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=122348"},"modified":"2023-11-14T00:43:09","modified_gmt":"2023-11-14T08:43:09","slug":"proven-ways-to-come-up-with-content-ideas-for-seo-program","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/proven-ways-to-come-up-with-content-ideas-for-seo-program\/","title":{"rendered":"7 Proven Ways to Come Up with Content Ideas for Your SEO Program"},"content":{"rendered":"

\"SEO<\/a>
\nExpert, shareable content is the backbone of your SEO program. But coming up with topics can be intimidating if you don\u2019t have the proper guidance. Here, I\u2019ll outline seven ways you can keep your SEO editorial calendar filled with useful content:<\/p>\n

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  1. Keyword research<\/strong><\/a><\/li>\n
  2. Personas\u00a0<\/strong><\/a><\/li>\n
  3. Old content<\/strong><\/a><\/li>\n
  4. Company initiatives<\/strong><\/a><\/li>\n
  5. Industry news and updates<\/strong><\/a><\/li>\n
  6. Repurposed content<\/strong><\/a><\/li>\n
  7. Subject matter experts<\/strong><\/a><\/li>\n
  8. FAQ: Why is repurposing content a powerful approach in optimizing a website’s search visibility?<\/strong><\/a><\/li>\n<\/ol>\n

    <\/a>1. Keyword Research<\/h2>\n

    One of the most obvious places to start is your keyword research. Your keyword research should drive endless new webpages on your website.<\/p>\n

    Keyword research helps you identify the things that your target audience is looking for. It helps you understand your customer journey, so you can create content to support them at every step.<\/p>\n

    As you research keywords, you get a sense of the type of content that is ranking for those keywords. That tells you what search engines like Google believe is quality and what other websites say about the topic.<\/p>\n

    To learn more, read: What Are Keywords?<\/a><\/strong><\/p>\n

    <\/a>2. Personas \/ Audience<\/h2>\n

    Persona research and development can help you create content specific to the challenges your various audience members face. Brainstorm a list of topics that each persona would be interested in, then optimize that content with any of your target keywords.<\/p>\n

    To learn more, read: 3 Steps to Define Your Target Audience for Your SEO Program<\/a><\/strong><\/p>\n

    <\/a>3. Old Content<\/h2>\n

    At one point or another, you\u2019ve probably heard someone say you need evergreen content. Evergreen content is content that can stand the test of time. For many topics, it is hard to trust several years old content, but that might be the content that is ranking for your site.<\/p>\n

    This is true for any content but especially important for what Google calls \u201cyour money or your life\u201d topics. These are topics that can impact a person\u2019s health, financial stability, or some other important aspect of their life.<\/p>\n

    I\u2019ve written in the past about how to do a content review<\/a>, and that advice still stands:<\/p>\n

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    1. Start by reviewing the top-ranked pages. These are pages that rank in the very top results on Page 1 and drive the most traffic.<\/li>\n
    2. Next, identify the rest of the pages ranking on the first page in Google\u2019s search results, and driving good traffic.<\/li>\n
    3. Identify the pages that are ranking on Page 2 and beyond that have the potential to rank better.<\/li>\n
    4. Finally, find those pages that are not ranking well nor driving traffic, and are irrelevant or low quality.<\/li>\n<\/ol>\n

      For each of these categories, you\u2019ll want to consider:<\/p>\n