“Your money or your life…” It sounds like something you’d hear in an old spaghetti Western, doesn’t it? This content type is no joke though.

Your money or your life (YMYL) is how Google describes “types of pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety.”

Understanding the implications of YMYL content and how to keep within Google’s expectations is essential for website publishers and SEO professionals.

In this post, you’ll find answers to the most pressing questions about YMYL content:

• What Are Your Money or Your Life (YMYL) Webpages?
• Why Is YMYL Important to SEO?
• How Do You Optimize for YMYL?
• Raise the bar for YMYL webpages
• FAQ: How can I ensure my web content meets Google’s YMYL standards for experience, expertise, authoritativeness, and trustworthiness?

What Are Your Money or Your Life (YMYL) Webpages?

YMYL webpages contain information that could potentially impact a person’s life in serious ways. In its most recent Search Quality Evaluator Guidelines, Google explains that its Page Quality rating standards for YMYL content are “very high” because low-quality pages could have negative consequences for searchers.

YMYL pages aren’t just places where you can make a purchase. Examples of YMYL content include:

• News about important topics and current events, especially in business, politics, science, and technology.
• Information about civics, government, and the law, such as content about voting or social services.
• Financial advice and information about taxes, savings, investments, etc.
• Shopping pages, whether for products or services.
• Health and safety content including medical information and anything to do with drugs, emergency preparedness, hospitals, and more.
• Pages about groups of people, specifically claims or information about religion, sexuality, race, or other shared traits/demographics.

Google notes that the list in its guidelines is not comprehensive. Any webpage with information, advice, or claims “related to big decisions or important aspects of people’s lives” can be considered YMYL.

Why Is YMYL Important to SEO?

Google holds YMYL pages to a higher standard than other types of content. If you want webpages on these potentially sensitive topics to outrank the competition, all of the content on the page must pass the search engine’s rigorous quality checks.

This includes:

• Main Content (MC): The part of the page that directly helps the page achieve its purpose, including text, images, videos, reviews, and other user-generated content, etc.
• Supplementary Content (SC): Parts of the page that contribute to user experience but aren’t necessarily driving the purpose of the page, such as navigational links, for example.
• Ads: Paid media and monetization designed to make money from the webpage, including affiliates or any other monetized links.

Website publishers must understand that even a YMYL webpage with high-quality content may not be up to snuff if there are affiliate links or ads directing readers to dubious information that could negatively impact them.

Think in terms of the overall experience a searcher has on the webpage in question.

How Do You Optimize for YMYL?

You can’t talk YMYL without running into another impactful acronym: E-E-A-T (experience, expertise, authoritativeness, and trustworthiness). E-E-A-T is not a ranking factor; rather, it is how Google describes what it’s looking for in quality web content.

E-E-A-T is important on all types of websites and pages, from forums with strictly user-generated content to fashion blogs and gossip websites.

It is even more important on webpages that users turn to for advice and information about the topics that could seriously impact their livelihood — YMYL pages.

From Google’s guidelines:

The amount of information needed for E-E-A-T assessment depends on the type of website. For example, YMYL websites demand a high degree of trust, so they generally need satisfying information about who is responsible for the content of the site.

There are a few aspects Google looks at in particular when considering E-E-A-T. Make sure your webpage clearly answers these important questions:

• What is the purpose of this page?
• How does it demonstrate expertise, authoritativeness, and trustworthiness?
• Is the quality and amount of the main content indicative of a high-quality resource on this topic?
• Who is responsible for the main content on this page?
• What sort of reputation does this website and the person responsible for the page content have?
• Does this site sell ads or offer links to questionable and, thus, potentially harmful content or sites?

Publishers will also want to pay particular attention to “Needs Met,” a section in the Search Quality Evaluator Guidelines added in late 2020. Needs Met measures on a scale of “Fails to Meet” to “Fully Meets” how well a search engine results page and the landing page associated with the query meet a mobile searcher’s intent.

Optimizing YMYL content, pages, and sites means making it as easy as possible for both site visitors and search engines to see that your resource will not negatively impact readers. Use these tips to improve your page’s E-E-A-T.

Experience

In December 2022, Google extended the acronym to E-E-A-T, emphasizing Experience. This shift highlights the significance of firsthand, real-life expertise among writers discussing specific subjects. Pages crafted by individuals possessing ample personal experience tend to be trustworthy and proficiently achieve their goals. For example, evaluating the reliability of a product review is influenced by whether it comes from someone who has used the item versus someone who hasn’t.

Expertise

Google is specifically looking at the expertise of the person who created the page’s MC. Expertise is particularly important in YMYL topics. Google wants to see that the person who created the content has professional experience, accreditation, education, first-hand experience, and/or other qualifications that make them an expert in the topic.

To help improve your content’s expertise:

• Be clear about who created the main content and what makes them an expert on the topic. This may mean hiring experts, and you may want to include author names with brief bios in your content.
• Properly source and cite credible information to support any claims that are not common knowledge. Remember that outbound links to expert sources boost your credibility.
• Where content is user-generated, ensure there is an oversight process so that low-quality, potentially harmful information is removed.

Authoritativeness

In gauging authority, Google is looking at the authoritativeness of the creator of the MC, the MC itself, and the website as a whole.

To improve your authoritativeness:

• Ask yourself, does this page leave questions unanswered? While word count or the volume of main content is not a ranking factor, Google does want to see that the amount of content is sufficient to satisfy the reader’s needs. (By the way, you can see the word count for the top-ranked pages by using our WordPress SEO plugin.)
• Attract links from other reputable, highly authoritative websites in your niche, such as industry associations, recognized experts, and reputable publications. For more, see The CMO’s Guide to the New Link Building Strategy.

Trustworthiness

As with authoritativeness, Google is considering the trustworthiness of the MC creator, the MC itself, and the website. This is particularly important where the content offers advice on personal finance, legal issues, taxes, etc.

Ways to improve a website’s trustworthiness include:

• For sales and store pages in particular, Google is looking for a “satisfying” customer service experience. Make sure the page proactively answers common questions and that the path to service — whether by online chat, phone, or any other method — is crystal clear.
• Incorporate testimonials and reviews into pages rather than leaving them only on third-party websites or on one dedicated page. Don’t make users go looking for them; chances are, they won’t bother. Google says, “We consider a large number of positive user reviews as evidence of positive reputation.”
• Display any industry associations, relevant qualifications, badges that illustrate how you protect visitor/shopper data, refund policy information, and other information that builds trust with visitors.
• Google says that “when a high level of authoritativeness or expertise is needed, the reputation of a website should be judged on what expert opinions have to say.” What would a top industry expert say about your YMYL webpage?

Finally, look at your webpages on YMYL topics with a critical eye:

• Would I give this website my money?
• Would I consent to a medical treatment or investment plan based on what I see here?
• How confident am I in the accuracy of this information?

Read our Complete Guide to the Fundamentals of Google’s E-E-A-T for more helpful tips and examples. And also see: 5 Times When SEO Siloing Can Make or Break Your Rankings for how siloing can help with YMYL webpages.

Raise the Bar for YMYL Webpages

The bar rises substantially when you’re optimizing YMYL sites and content. Be that reputable, trustworthy source for your visitors, and Google will reward you with higher rankings and greater online visibility.

Make sure you revisit and reevaluate YMYL pages often, particularly in fast-moving spaces such as medical technology and treatments, politics, or investments, for example.

What was a great resource last year may be outdated today. You can maximize the ROI of your content by consistently updating what you’ve already invested in creating to keep it performing year after year.

If you need expert help with your SEO or content, please contact us today for a free quote and consultation.

FAQ: How can I ensure my web content meets Google’s YMYL standards for experience, expertise, authoritativeness, and trustworthiness?

Creating web content that meets Google’s YMYL standards is essential for maintaining a strong online presence and building trust with your audience. YMYL, which stands for Your Money or Your Life, encompasses content that can directly impact a user’s well-being, finances, or safety.

Here are key strategies to ensure your content adheres to these critical standards:

Understanding YMYL Content

Start by comprehending what falls under the umbrella of YMYL content. Financial advice, medical information, legal guidance, and news are prime examples. Recognize the importance of expertise, authoritativeness, and trustworthiness in these niches, as Google holds such content to higher standards due to its potential impact on users’ lives.

Adding Experience 

You want to share your personal experience and opinions. High-quality content frequently showcases the creator’s direct involvement in the subject matter, validating suggestions as tested and verified, ensuring authentic insights.

Elevating Expertise

Demonstrate your expertise through in-depth research, citing reliable sources, and showcasing your qualifications. Include author bios and credentials to lend credibility to your content. Collaborate with industry experts for guest posts or interviews, adding diverse perspectives and enhancing your content’s value.

Establishing Authoritativeness

Build authoritativeness by consistently producing high-quality content over time. Create a content calendar that covers important topics within your niche. Back up your claims with data, case studies, and references to authoritative sources. Encourage user engagement through comments and discussions to show that your audience respects and values your content.

Cultivating Trustworthiness

Transparency is key to gaining trust. Disclosure of affiliations, sponsors, and potential conflicts of interest is paramount. Provide accurate and up-to-date information – any outdated or inaccurate details could severely undermine your credibility. Implement strong security measures on your website to protect user data, assuring visitors that their privacy is a priority.

Regularly Updating and Reviewing

Stay current with industry trends and changes in Google’s algorithms. Regularly review and update your content to ensure accuracy and relevance. Collaborate with peers for peer reviews to gain insights and perspectives that can further enhance your content’s quality.

Step-by-Step Procedure: Ensuring YMYL Compliance

1. Identify Your Niche: Determine if your content falls under YMYL categories such as health, finance, legal, or safety.
2. Research Thoroughly: Conduct comprehensive research on your chosen topic, citing reputable sources.
3. Highlight Credentials: Showcase your expertise and credentials in author bios and content introductions.
4. Collaborate with Experts: Engage with industry experts for collaborations, interviews, or guest posts.
5. Create a Content Calendar: Plan a schedule to consistently produce authoritative content within your niche.
6. Reference Authoritative Sources: Support your claims with data, studies, and references from reliable sources.
7. Encourage Engagement: Foster user engagement through comments and discussions on your content.
8. Ensure Transparency: Disclose affiliations, sponsorships, and potential conflicts of interest.
9. Provide Accurate Information: Regularly update your content to maintain accuracy and relevance.
10. Prioritize Security: Implement strong security measures to protect user data and privacy.
11. Stay Updated: Keep up with industry trends and Google algorithm changes that affect YMYL content.
12. Review Content: Conduct periodic content reviews for accuracy and quality.
13. Peer Reviews: Collaborate with peers for feedback and insights on your content.
14. Improve User Experience – To provide visitors with an effortless browsing experience, provide clear navigation features, and an attractive design to make the experience painless.
15. Mobile Optimization: Optimize your site to be visible on mobile devices.
16. Page Speed: Improve page loading speed for a better user experience and SEO ranking.
17. Structured Data: Implement structured data to enhance search engine understanding of your content.
18. Avoid Clickbait: Craft honest, accurate headlines that reflect the content’s purpose.
19. Minimize Ads: Avoid excessive ads that can detract from the main content and user experience.
20. Monitor Analytics: Regularly analyze user engagement, bounce rates, and traffic sources to refine your strategy.

Ensuring your web content meets Google’s YMYL standards requires a holistic approach prioritizing expertise, authoritativeness, and trustworthiness. Following these strategies and steps can enhance your online credibility and provide valuable content that genuinely benefits your audience while aligning with Google’s guidelines.

The post What Are ‘Your Money or Your Life’ (YMYL) Webpages? appeared first on Bruce Clay, Inc..

On April 8, 2021, Google announced a ranking algorithm update aimed at webpages with product reviews. On April 22, Google completed the rollout of the update (though there still could be some lingering effects). Here’s what you need to know.

• Product review algorithm update: what is it? 
• Product review algorithm update: who does it impact?
• Google: creating better product review content 
• FAQ: How does the Product Review Algorithm Update by Google impact search result rankings for product reviews?

Product Review Algorithm Update: What Is It?

Google’s product review update rewards webpages with better rankings in its search results that provide useful content on products. Google explains in its announcement:

… we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.

Google goes on to say that:

Although this is separate from our regular core updates, the advice that we provide about producing quality content for those is also relevant here. The overall focus is on providing users with content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well.

Google’s search liaison, Danny Sullivan, clarified on Twitter what type of product reviews it will impact, including single reviews and roundups:

It looks to improve for all types of product reviews, single reviews or round-ups.

–Danny Sullivan (@dannysullivan) April 8, 2021

Sullivan clarified another question on Twitter as well: Will the update impact service reviews, too? The answer could be yes.

While the focus is on products, service reviews may also benefit from this update.

–Danny Sullivan (@dannysullivan) April 8, 2021

Product Review Algorithm Update: Who Does It Impact?

For now, the update only impacts English language reviews, but as with any update, that can change in the future. Sullivan again clarified in a tweet:

There’s no specific timeframe but I imagine when it does, we’d provide guidance about that.

–Danny Sullivan (@dannysullivan) April 9, 2021

Practically speaking, this update will most likely impact product affiliates since most product reviews contain some type of affiliate links. Webpages with “thin content” product reviews will be the most impacted negatively, while product reviews that provide in-depth information will be rewarded.

Search Engine Land published a report that showed that while the product review update had a big impact on many, it was not as big of an impact, per se, as a core algorithm update would be. That report has all sorts of interesting charts and data related to who was impacted the most, the ranking outcomes, and more. It is worth a read.

Product Review Algorithm Update: My Opinion

There have been many core algorithm updates but fewer updates specific to a feature or market segment.

I sense that this product review update is designed to discourage affiliate sites that simply state the specifications, add a pretty picture, throw on a few comments from users, and call themselves a review site.

Taken further, thin content could even apply to many of the so-called “best of” websites. Obviously, that would change a lot of things for SEOs. How far the update could go is vague at this time.

While some firms spend a ton (as in millions of dollars) writing reviews of products (such as Edmunds.com and TrailCamPro.com — neither a current client of ours), they invest heavily and so deserve their rankings.

Personally, I would appreciate seeing thin, slap-it-together content sites vanishing.

My advice is to not rely on user-generated content and weakly acquired review links as your business model.

Google: Creating Better Product Review Content

Google says that the same general advice it gives here on content applies to webpages with product reviews as well. That advice includes tips on how to assess quality, expertise, and presentation.

It’s not a bad idea to better understand how to create quality content for “your money or your life” webpages, too, since products would fall under that category. You can read more about that starting in Section 2.3 of Google’s Search Quality Evaluator Guidelines.

In its announcement, Google also linked to a help file on providing better product information for shoppers and a list of questions to consider when creating your product review content.

So product affiliates beware: If you are going to list product reviews on your website, make sure they are crafted with expertise and quality and are extra helpful in assisting potential customers to make an informed decision.

Need assistance in understanding how to rank in Google? We provide a variety of SEO consulting and services to meet each client’s specific needs. Contact us for a free consultation.

FAQ: How does the Product Review Algorithm Update by Google impact search result rankings for product reviews?

Google’s recent Product Review Algorithm Update has sparked curiosity among digital marketers and website owners. Google’s algorithms have been enhanced to more accurately assess product reviews appearing in search results, providing users with more reliable and precise information. This update should improve the relevance and quality of product reviews appearing in search results.

Examine its key elements carefully to fully grasp how this update will alter product review search results. The update prioritizes in-depth and insightful content over shallow or promotional reviews. This means that product review articles that offer comprehensive information, such as hands-on experiences, detailed comparisons, and unbiased analysis, are more likely to secure higher rankings.

Furthermore, the update emphasizes the importance of expert authorship and credibility. Product review articles authored by recognized experts or enthusiasts with a history of delivering reliable content are favored. Google’s algorithms now consider the reputation of the content creator, adding a layer of authenticity to the evaluation process.

Website owners and content creators can leverage this algorithm update by focusing on several key strategies. First, crafting in-depth and experiential product reviews that provide value beyond what can be found on manufacturer websites is essential. Incorporating real-world usage scenarios, highlighting pros and cons, and including original images or videos can significantly enhance content quality.

Second, emphasizing the author’s expertise through clear author profiles and relevant credentials can boost a review’s credibility. Building a reputation as a trustworthy source within a specific niche can positively impact search result rankings.

Google’s Product Review Algorithm Update shifts toward more informative and reliable product review content in search results. By adapting to the update’s criteria and aligning with user intent, businesses can strengthen their online presence and establish themselves as authorities in their respective domains.

Step-by-Step Procedure: Navigating the Impact of Google’s Product Review Algorithm Update on Search Result Rankings

1. Understand the Update: Familiarize yourself with the details of Google’s Product Review Algorithm Update and its objectives.
2. Review Your Existing Content: Evaluate your current product review articles to identify areas for improvement.
3. Prioritize In-Depth Insights: Create product review content that offers comprehensive insights, detailed comparisons, and hands-on experiences.
4. Unbiased Analysis: Focus on providing balanced and unbiased analysis rather than solely promoting products.
5. Enhance Visuals: Incorporate original images and videos to enhance your reviews’ visual appeal and value.
6. Highlight Pros and Cons: Present products’ positive and negative aspects to give readers a well-rounded view.
7. Expert Authorship: Establish yourself or your authors as experts within your niche through clear author profiles and credentials.
8. Build Credibility: Develop a history of reliable and accurate content to boost your credibility as a content creator.
9. Research User Intent: Understand the search intent behind product-related queries to tailor your content accordingly.
10. Long-Tail Keywords: Incorporate relevant long-tail keywords naturally to capture specific search queries.
11. Mobile-Friendly Layout: Ensure your content is optimized for mobile devices to cater to a broader audience.
12. Structured Data Markup: Implement structured data markup to provide context to search engines about your review content.
13. Internal Linking: Link your product review articles to related content within your website to improve user navigation.
14. Engage with Users: Encourage user engagement through comments and responses to build a community around your reviews.
15. Regular Updates: Keep your product review content updated with the latest information and insights.
16. Monitor Analytics: Track the performance of your product review articles using analytics tools to identify trends and opportunities.
17. Adapt and Iterate: Continuously adapt your content strategy based on user feedback and changing search trends.
18. Collaborate with Influencers: Collaborate with reputable influencers or experts to co-create content and expand your reach.
19. Promote on Social Media: Share your product review articles on social media platforms to increase visibility.
20. Stay Informed: Keep yourself updated about further algorithm changes and industry best practices for optimal results.

The post Google’s Product Review Algorithm Update: What You Need to Know appeared first on Bruce Clay, Inc..

What does your website content say about you? ​Search engines and your customers care about content as an indication of trustworthiness and value. Content is king and critical to your position in search results.

• Develop content that represents your business online
• SEO copywriting services from a company who knows quality
• FAQ: How can I ensure my website content reflects trustworthiness and value?

Hear what former Google spokesman Matt Cutts had to say about the importance of your web page content:

Develop Content That Represents Your Business Online

Quality content establishes your ​company as a thought leader and go-to resource.

Quality content separates you from your competition.

The right content builds a strong brand voice that people want to listen to.

Today’s customers expect ​businesses to provide more than just a product or service. Successful brands make their customers’ lives easier by:

• Providing answers to questions they’re asking
• Anticipating customer needs and
• Serving up fresh and relevant information about useful products or services

SEO content ​writing by Bruce Clay Inc. ​is a service driven by SEO objectives with the audience and user experience front and center.

SEO Copywriting Services ​from a Company Who Knows Quality

We ​write content that works for you in a number of ways. Content is the foundation of your every communication. Your business’s content needs may span paid advertisements, social efforts, and organic optimization, all of which we’re able to produce for your specific business and audiences at a level that reinforces your quality.

We’ll create content that feeds the appetites of search engines and visitors, providing rich information, helping customers, getting you noticed, and building your loyal lifetime customer base.

To help you envision how rich content can improve your website and online marketing activities, read our:

• SEO copywriting services, and how we deliver unmatched quality, robust speed of creation, and a process integrated with SEO
• Available SEO power tools for keyword selection, competitor comparison, and other copywriting activities
• Recommended SEO copywriting tutorial, which takes writers through the steps of identifying an audience picking keywords, to writing for search engines and users, and includes search engine optimization best practices
• SEO training with content-focused lessons on search engine optimization and quality guidelines
• Published guide to content marketing, including event marketing, guest publishing, and social media marketing

Bruce Clay, Inc. ​has the big picture in mind to make your content work for you. Our content development services include SEO and search engine marketing best practices, developing your unique brand and business goals, and identifying your customer personas. Let’s get started building your business with a portfolio of content assets that reach customers everywhere they are online.

Learn More about SEO Content Services from Bruce Clay

​Discover the tailored solutions we provide to ​make your content work harder for you. Call us today at (866) 517-1900 or request a quote to talk about designing an SEO content plan for your business website.

FAQ: How can I ensure my website content reflects trustworthiness and value?

Establishing trustworthiness and delivering value through your website content is paramount to capturing and retaining an audience. These key strategies will ensure your website content resonates with authenticity and reliability.

Building Credibility

The foundation of trustworthiness lies in establishing credibility. Start by prominently displaying your credentials, certifications, and affiliations. Craft a compelling ‘About Us’ page showcasing your team’s expertise and values. Sharing client testimonials and case studies can offer tangible proof of your capabilities. Remember, transparency about your company’s mission and values fosters a sense of authenticity that resonates with your audience.

Delivering Value

Value-driven content is at the heart of a successful website. Your audience should leave your site feeling informed, educated, or entertained. Develop a content strategy that addresses your target audience’s pain points and provides actionable solutions. Regularly publish blog posts, videos, or guides that showcase your expertise and offer valuable insights. By consistently delivering quality content, you position yourself as a reliable source of information in your industry.

User-Centric Experience

A user-centric website is a reflection of your commitment to providing value. Ensure your website is well-organized, with clear navigation and intuitive design. Optimize page loading times to prevent user frustration. Incorporate interactive elements such as polls, quizzes, or feedback forms to engage visitors and gather insights. Mobile responsiveness is also key, as many users access websites via smartphones and tablets.

Transparent Communication

Transparent communication is a cornerstone of trustworthiness. Clearly state your privacy policy, terms of use, and any data collection practices. Implement secure socket layer (SSL) encryption to protect user data during online transactions. Update your website regularly with accurate and relevant information, and accept and rectify mistakes promptly – transparency helps build long-term trust relationships!

Thought Leadership

Elevate your website’s trustworthiness by positioning yourself as a thought leader in your field. Publish in-depth whitepapers, e-books, or research studies that showcase your expertise. Collaborate with other industry experts through guest blog posts or joint webinars. Speaking at conferences or participating in panel discussions further establishes your authority. Consistently sharing valuable insights sets you apart as a knowledgeable and trustworthy voice.

Cultivating trustworthiness and value in your website content requires a multifaceted approach. By focusing on building credibility, delivering value, enhancing user experience, practicing transparent communication, and establishing thought leadership, you can create a digital presence that resonates with authenticity and reliability.

Step-by-Step Procedure: Ensuring Trustworthiness and Value in Your Website Content

1. Build Credibility: Highlight your credentials, affiliations, and certifications to establish trust.
2. Craft ‘About Us’ Page: Create a compelling page that showcases your team’s expertise and values.
3. Display Testimonials: Share client testimonials and case studies as tangible proof of your capabilities.
4. Develop Content Strategy: Identify your audience’s pain points and create valuable content addressing these issues.
5. Publish Regularly: Consistently share blog posts, videos, or guides showcasing your expertise and insights.
6. Prioritize User Experience: Ensure clear navigation, intuitive design, and fast page loading times.
7. Implement Interactive Elements: Engage users with polls, quizzes, and feedback forms for an interactive experience.
8. Mobile Responsiveness: Optimize your website for mobile devices to cater to a broader audience.
9. Transparent Communication: Clearly state privacy policies, terms of use, and data collection practices.
10. SSL Encryption: Implement SSL to secure user data during online transactions.
11. Update Information: Regularly update your website with accurate and relevant information.
12. Own Up to Mistakes: Admit and rectify errors promptly to maintain transparency.
13. Share Valuable Content: Publish whitepapers, e-books, or research studies showcasing your expertise.
14. Collaborate with Experts: Guest posts and joint webinars with industry experts enhance credibility.
15. Participate in Events: Speak at conferences or join panel discussions to establish authority.
16. Consistency is Key: Continuously provide valuable insights to solidify your thought leadership.
17. Monitor and Adapt: Keep track of user engagement and adapt your strategies as needed.
18. Stay Updated: Stay informed about industry trends to maintain relevancy.
19. Engage with Audience: Respond to comments and feedback to foster meaningful connections.
20. Evolve and Innovate: Embrace change and innovation to keep your website content fresh and valuable.

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