{"id":98927,"date":"2021-06-08T11:20:19","date_gmt":"2021-06-08T18:20:19","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=98927"},"modified":"2023-08-18T13:43:18","modified_gmt":"2023-08-18T20:43:18","slug":"what-are-outbound-links-why-are-they-important-and-how-do-they-work","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/what-are-outbound-links-why-are-they-important-and-how-do-they-work\/","title":{"rendered":"What Are Outbound Links? Why Are They Important? And How Do They Work?"},"content":{"rendered":"

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\nWhat are outbound links? Why are outbound links important? And how do outbound links work?<\/p>\n

Links have long been a ranking factor in organic search. One goal of SEO is to ensure that every link is quality and relevant, which helps a website maintain its authority and competitiveness in the search results.<\/p>\n

Much is said about inbound links. But outbound links carry weight, too, even though they are talked about far less. I\u2019ll answer common questions about outbound links in this article and provide examples and tips.<\/p>\n