What I\u2019m talking about here is taking one concept and expanding it into several mediums, like blog posts, video, infographics, ebooks and more. And using various channels to feature them in.<\/p>\n Let’s get to it!<\/p>\n Sometimes the first step is the hardest — the idea part. Especially when you\u2019re not inspired by something you\u2019re doing or if you don’t have a lot of data about the type of content your\u00a0audience\u00a0is looking for. Aside from using data from your search marketing, there are more unique, off-the-wall places you can go to find inspiration for topics related to what you do day-to-day.<\/p>\n Here’s just a couple:<\/p>\n All of us have tools within our content development toolbox that we\u2019re a bit more comfortable using than others (for example blog posts versus infographics). For the purposes of this, we\u2019ll start with a blog post.<\/p>\n Say you work at a local pet adoption nonprofit, and you find one of the most commonly asked questions is about the adoption process for dogs, and how to best ensure a home is a proper fit to the pet. For this fictional company, we\u2019re going to take that concept and create the following content development plan to leverage our content idea across mediums:<\/p>\n Remember, once you have the content development strategy, you need robust marketing plans to make sure all your great content doesn\u2019t go unnoticed. Just because you build it, does not mean they will come — so treat each type of content as its own mini-campaign to gain the most visibility for it, and track it to be sure you know how it’s contributing to your overall content marketing and\u00a0search marketing\u00a0strategy.<\/p>\n Hone in on your content goals with a customized content strategy. Work with us<\/a>.<\/strong><\/em><\/p>\n An effective content marketing campaign can have an enormous impact. A content marketing expert like me is here to help transform that one-idea concept into an action plan designed to lead you toward success by creating a strategy built around one idea that resonates with your target audience while driving engagement and conversions.<\/p>\n Prior to beginning any content marketing initiative, it’s essential that you identify your target audience. Understanding their preferences, pain points, and interests is paramount. Conduct thorough research, develop personas, and create a clear picture of the people you want to reach.<\/p>\n Your single concept is the core of your content strategy. Refine and expand upon it. Ensure it aligns with your audience’s needs and your brand’s message. Your concept should be unique and offer something valuable.<\/p>\n What is your aim with content marketing? Are you hoping to generate leads, increase sales or build brand recognition? Define your objectives clearly, as this will guide your content creation and distribution.<\/p>\n Decide the most appropriate content format for your concept and target audience – be it blog posts, videos or infographics? Select channels where they consume media like social media platforms or a blog on your website where applicable.<\/p>\n Consistency is key in content marketing. Create a content calendar outlining when and what content you’ll publish. This keeps your strategy organized and ensures a steady flow of material.<\/p>\n Craft content that is not only informative but also engaging. Utilize storytelling, visuals and other strategies to keep your audience engrossed. Offering high-quality content will keep them coming back for more!<\/p>\n Search engine optimization is crucial for content discoverability. Incorporate relevant keywords, meta descriptions, and alt tags to improve your content’s search engine ranking.<\/p>\n Don’t wait for your audience to discover your content – share it yourself using social media, email newsletters, and collaboration with businesses in your niche!<\/p>\n Google Analytics is an invaluable way of monitoring content’s performance regularly. By tracking metrics such as traffic, engagement, and conversion rates, you can tailor your strategy according to what data has been accumulated.<\/p>\n Engage with your audience through comments, shares, and direct interactions. Building a community around your content can enhance its reach and impact.<\/p>\n Keep a close eye on your return on investment. Calculate the resources you invest and the results you achieve. This information will help you refine your strategy for better results.<\/p>\n Analyze what your competitors are doing right and wrong. This can offer valuable insights and help you avoid common pitfalls.<\/p>\n The digital landscape is constantly evolving. Stay informed about industry trends and algorithm changes that may affect your content strategy.<\/p>\n Periodically revisit your initial concept and adjust your strategy as needed. New insights and changes in your audience’s preferences may require adaptation.<\/p>\n Success in content marketing takes time. Don’t be discouraged if you don’t see immediate results. Consistency and quality will pay off in the long run.<\/p>\n Consider consulting with professionals specializing in SEO.<\/p>\n Don’t be afraid to try new approaches and experiment with different content formats. Testing can help you find out what connects best with your audience.<\/p>\n Create a formal document that outlines your strategy, goals, and key performance indicators. This will serve as a reference point for your team and help maintain consistency.<\/p>\n As your content strategy matures, focus on building trust and authority within your niche. This will make your brand a go-to source for information.<\/p>\n Stay flexible and adapt to changes in your audience’s behavior and preferences. A successful content marketing strategy evolves with your target market.<\/p>\n Following these steps will help your brand achieve digital success – content should reflect authority while building trust between readers and creators.<\/p>\n This article was updated on November 15, 2023.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":" If you\u2019re creating content for business, you know you don\u2019t have the luxury of creating when the \u201cmood strikes.\u201d In the content marketing world, we have an obligation to create relevant and useful content on an ongoing basis. So, with a content production schedule that needs to be consistent, plus the abundance of channels we have at our fingertips, we must find ways to maximize our content ideas.<\/p>\n This is where the idea of producing several types of content from one idea is very, very useful.<\/p>\n What I\u2019m talking about here is taking one concept and expanding it into several mediums, like blog posts, video, infographics, ebooks and more. And using various channels to feature them in.<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1113],"tags":[407],"acf":[],"yoast_head":"![\"Mother](\"https:\/\/farm3.staticflickr.com\/2646\/5828496140_c9389c3fb4_n.jpg\")
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<\/a>Step 1: Finding a Topic<\/h2>\n
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<\/a>Step 2: Start with the Concept and Expand to the Content<\/h2>\n
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<\/a>FAQ: How can I turn a single concept into a powerful content marketing strategy?<\/h3>\n
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