Hey, Timothy! Thanks for your comment. I agree with you no doubt. It’s a complete cycle. Visibility is super important, but I think the steps we take before we get there is equally as important. If we don’t have content that is furthering the business goals and speaking to the audience, then visibility isn’t going to do as much.

“…you need robust marketing plans to make sure all your great content doesn’t go unnoticed. Just because you build it, does not mean they will come — so treat each type of content as its own mini-campaign to gain the most visibility for it…”

All the time/money invested in creating great content to share, the actions afterwards is where companies see the success or failure of that “investment”.