{"id":83148,"date":"2020-08-05T10:33:11","date_gmt":"2020-08-05T17:33:11","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=83148"},"modified":"2023-12-21T17:39:24","modified_gmt":"2023-12-22T01:39:24","slug":"wp-seo-plugins-realtime-customized-data-matters","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/wp-seo-plugins-realtime-customized-data-matters\/","title":{"rendered":"WordPress SEO Plugins: Why Real-Time and Customized Data Matters"},"content":{"rendered":"
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If a cardiologist wanted to see how your heart was doing, they\u2019d hook you up to an EKG to measure your heart rate at rest or during activity.<\/p>\n
What a cardiologist wouldn\u2019t do is tell you your heart health based on a study of people like you, without doing an EKG. They need a baseline. And that baseline is the information your unique heart is putting out.<\/p>\n
There are a lot of great WordPress SEO plugins out there. And they all function differently. A common theme among many of them is that they base their recommendations (and functionality) on SEO best practices.<\/p>\n
Best practices definitely have their place. But you can\u2019t rely solely on them. After a while, your site becomes average and like everyone else\u2019s. Your website and your keywords are as unique as a heartbeat. To have a better chance of ranking on Page 1 of the search results, you need custom SEO advice. And I\u2019ll show you how to get it.<\/p>\n
I\u2019m all for large-scale SEO research studies that produce interesting data on all things SEO. Some studies you may have seen in the past show ranking factors, optimal metadata length, content length correlated to top rankings, and so on.<\/p>\n
These studies tend to look at a massive amount of search results across all niches and all types of keywords with varying intent. Marketers use these studies as a guiding light.<\/p>\n
This data then becomes an SEO truth which many go by. The new best practice then trickles into every corner of the SEO industry, including in-house practices, agencies, and WordPress plugins.<\/p>\n
Folks, there is a difference between data and wisdom, and assuming that every keyword on the web requires a 1,700-word page to rank is simply crazy.<\/p>\n
Study data provides a useful road map. But we can do better.<\/p>\n
When it comes to WordPress SEO plugins, there\u2019s no shortage of great ones. You will not likely find everything you need in just one SEO plugin. So the best way to go about using them is to create a custom plugin stack that works for your SEO needs.<\/p>\n
As we researched the SEO plugin market before we created our own, we found a gap. Many of the leading plugins base their guidance and features on established best practices and industry data averages.<\/p>\n
Again, there\u2019s nothing wrong with that. We saw an opportunity to help more websites succeed in the search results with an SEO plugin that gave custom SEO advice.<\/p>\n
Instead of static recommendations based on generic research, we wanted to give real-time SEO advice based on the top-ranked pages for a keyword.<\/p>\n
This is a game-changer. Consider this: Every keyword has a different intent, and that intent biases the algorithm. Since every keyword query has its own intent and thus its own algorithm, there are as many algorithms as there are keywords.<\/p>\n
Then you add the bias of RankBrain<\/a> and an individual\u2019s web history on a query, and the possibilities are endless when ranking webpages. It is almost impossible to hit a home run if you\u2019re just relying on generic best practices.<\/p>\n That is why analytics tools exist \u2014 to give you custom data. That is why we decided to power our Bruce Clay SEO WP plugin with analytics, not just static best practices.<\/p>\n Real-time analytics powers every aspect of our WordPress SEO plugin. That\u2019s because our plugin is run like software as a service (SaaS) rather than a static WordPress plugin.<\/p>\n It enriches your WordPress workspace with SEO recommendations based on real-time search results and analytics.<\/p>\n Our WordPress SEO plugin uses live connections with:<\/p>\n So you never need to leave WordPress again to analyze your keywords, competition and performance in real time.<\/p>\n As a result, the optimization advice is customized. This helps you optimize your page to the same level as the top-ranked pages in Google\u2019s search results.<\/p>\n Our WordPress SEO plugin gives you custom SEO advice and performance data such as:<\/p>\n<\/a>How to Get Custom SEO Advice from Your WordPress SEO Plugin<\/h2>\n
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