{"id":41679,"date":"2016-11-16T07:00:21","date_gmt":"2016-11-16T15:00:21","guid":{"rendered":"http:\/\/www.bruceclay.com\/blog\/?p=41679"},"modified":"2016-11-16T11:25:19","modified_gmt":"2016-11-16T19:25:19","slug":"mobile-first-seo-quiz","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/mobile-first-seo-quiz\/","title":{"rendered":"How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz"},"content":{"rendered":"<p>Google reaffirmed in a Nov. 4 <a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/mobile-first-indexing.html\">post on the Webmaster Central Blog<\/a> that a mobile-first index is coming.<\/p>\n<p>I think many people have heard the news. I think many of those people are confused by it.<\/p>\n<p>Are you clear on how a mobile-first index will impact your websites, clients and <a href=\"https:\/\/www.bruceclay.com\/seo\/mobile-seo\/?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=mobile-bc\">mobile SEO strategy<\/a>?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41683\" src=\"http:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz.png\" alt=\"bruce clay's mobile seo quiz\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz.png 1200w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz-300x157.png 300w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz-768x402.png 768w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz-1024x536.png 1024w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/bruce-clay-mobile-seo-quiz-600x314.png 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>See how many of the questions on this eight-question quiz you get right. (Skip straight to our <a href=\"#checklist\">mobile-first checklists<\/a>.)<\/p>\n<p><strong>1. True or false: Google has two search indexes: a mobile-first index and a separate index of desktop sites.<\/strong><\/p>\n<p>False. Google has said that they have <em>only one index<\/em>. There will not be two different indexes for mobile sites and desktop sites, despite the massive amount of confusion.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/BermanHale\">@BermanHale<\/a> No separate mobile index. Gary was misinterpreted. And everything I said should still be as true. <a href=\"https:\/\/t.co\/bXK3QAcpfk\">https:\/\/t.co\/bXK3QAcpfk<\/a><\/p>\n<p>\u2014 Paul Haahr (@haahr) <a href=\"https:\/\/twitter.com\/haahr\/status\/794981219398131712\">November 5, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>However, the <a href=\"http:\/\/www.bruceclay.com\/blog\/google-mobile-friendly-algorithm-change\/?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=mobile-bc\">algorithms are different for mobile<\/a> and desktop search results.<\/p>\n<p>Google has decided that mobile is the first priority in everything they do and represent.<\/p>\n<p>More people are going to search on a mobile device, therefore all the results are going to be optimized for a mobile device. Hence, Google designs a separate mobile algorithm, but a single, mobile-prioritized index.<\/p>\n<p>Google is going toward a mobile-first index because Google has decided that\u2019s where the market is going.<\/p>\n<p>But we should understand that for responsive sites, the page is the same on desktop and on mobile, thus the indexed content is the same.<\/p>\n<p>I stress that this change is fundamentally around mobile algorithmic variables being weighted first.<\/p>\n<p><strong>2. True or false: Mobile-friendliness is pass or fail.<\/strong><\/p>\n<p>False. While the results of the Google Mobile-Friendly Test are binary \u2014 you\u2019re either gruesome or awesome \u2014 I\u2019d bet there\u2019s a hidden scale in the Mobile-Friendly Test.<\/p>\n<p>If you run your site in the Mobile-Friendly Test, you might get \u201cawesome\u201d but you may be only 71 percent of the way to being optimized for the mobile UX.<\/p>\n<p>Don\u2019t settle for an \u201cawesome\u201d result and assume you can\u2019t get better. Google has a tendency to change the rules, and awesome today may not be good enough tomorrow.<\/p>\n<p><a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41689 size-full\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/11\/mobile-friendly-test-result-awesome-e1479248728243.jpg\" alt=\"awesome result of mobile-friendly test\" width=\"600\" height=\"475\" \/><\/a><\/p>\n<p><strong>3. True or false: An SEO strategy is constructed for the mobile ranking <em>algorithm<\/em>, not the mobile-first index.<\/strong><\/p>\n<p>True. It used to be the case that a responsive site, if not particularly mobile friendly, could still rank on a desktop, and that site could still show up on a mobile SERP.<\/p>\n<p>Search engines have a different expectation for how the page and elements of the page perform on mobile, items tested by the Mobile-Friendly Test, for instance.<\/p>\n<p>The Google opinion is that if it takes longer than 3 seconds to load a page, they\u2019re not going to show that page in their search results.<\/p>\n<p>They\u2019re going to keep track of page performance, and slower pages will suffer in the rankings.<\/p>\n<p>They expect everything to display in the initial screen above the fold in under a second.<\/p>\n<p>Along with mobile-friendly optimizations, expect ranking-related AMP issues, and other things that have yet to be announced. These factors influence whether or not a mobile site is ready for prime time and ready for showing up in the Google search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41691\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/11\/StockSnap_digital-watch-e1479249461368.jpg\" alt=\"StockSnap digital watch\" width=\"600\" height=\"364\" srcset=\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/StockSnap_digital-watch-e1479249461368.jpg 600w, https:\/\/www.bruceclay.com\/wp-content\/uploads\/2016\/11\/StockSnap_digital-watch-e1479249461368-300x182.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong>4. True or false: A good desktop site that functions on mobile is better than a broken mobile site.<\/strong><\/p>\n<p>True again. There was a clear caveat in the Google announcement: if today you only have a desktop site, don\u2019t rush out and publish a poor mobile site. From the Webmaster Central Blog announcement:<\/p>\n<p><em>\u201cIf you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.\u201d<\/em><\/p>\n<p>Make sure you\u2019re serving visitors rather than checking boxes; make sure that the functionality is all there.<\/p>\n<p><strong>5. True or false: A responsive site is a good user experience.<\/strong><\/p>\n<p>False! Don\u2019t mistake a responsive site for a good mobile UX. You might think that your site is responsive, pages are resizing \u2013 but consider the user experience.<\/p>\n<p>Resizing is just one part of a responsive and mobile-friendly site. What is the user doing differently on a phone?<\/p>\n<p>People search differently on mobile vs. desktop. What info is someone looking for on a mobile site and how easy is it for the user to find it?<\/p>\n<p><strong>6. True or false: User intent differs from mobile to desktop.<\/strong><\/p>\n<p>True. We used to think about user intent as \u201cDo, Know, Go\u201d \u2013 complete a transaction, get information, or navigate to a web or physical location.<\/p>\n<p>Today we think of user intent in terms of \u201cmicro moments\u201d; there are so many degrees of user intention that mobile web browsing affords.<\/p>\n<ul>\n<li>82 percent of smartphone users turn to their phone to influence a purchase decision while in the store.<\/li>\n<li>91 percent of smartphone users use their phone to get ideas while performing a task.<\/li>\n<li>90 percent of smartphone users get things done online toward a long-term goal or multi-step process while out and about.<\/li>\n<\/ul>\n<p><em>Source: <a href=\"https:\/\/www.thinkwithgoogle.com\/micromoments\/intro.html\">Think With Google Intro to Micro-moments<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/micromoments\/intro.html\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41688\" src=\"https:\/\/www.bruceclay.com\/blog\/wp-content\/uploads\/2016\/11\/think-with-google-micro-moments-1-e1479248571563.jpg\" alt=\"think with google micromoments\" width=\"600\" height=\"225\" \/><\/a><\/p>\n<p>What sort of info is someone likely to be looking for on your mobile site, and how easy is it for someone to find that information?<\/p>\n<p>How well are you catering to people visiting from a phone?<\/p>\n<p>Are your links smart? Are your location and hours easy to find, and do you have markup on those?<\/p>\n<p>How does your site search work?<\/p>\n<p>For someone looking for your business location, are your directions marked up with structured data?<\/p>\n<p>Do you have markup on pages? From the Google blog post: \u201cMake sure to serve structured markup for both the desktop and mobile version.\u201d<\/p>\n<p><strong>7. True or false: People consume different content types on mobile.<\/strong><\/p>\n<p>True, of course. Catering to the mobile experience is much broader than sizing and formatting.<\/p>\n<p>Have you thought about what people are <em>doing<\/em> on their phones?<\/p>\n<p>Navigation, images and content that is easily digested is key to mobile success.<\/p>\n<p>Unique to the mobile experience is performing voice searches and a higher demand for finding brick-and-mortar locations.<\/p>\n<p>And then there\u2019s the time spent on a mobile device <em>viewing videos<\/em>. That means mobile SEO includes optimizing for video search or optimizing for a YouTube search.<\/p>\n<p><strong>8. True or false: AMP could be a game changer, in more ways than we imagine.<\/strong><\/p>\n<p>I\u2019m predicting this will be true.<\/p>\n<p>We know AMP is a dominant algorithmic variable. Consider the SEO benefits of AMP <em>on top<\/em> of the mobile-first index, and AMP could be irresistible to highly competitive enterprise organizations.<\/p>\n<p>In time, as AMP and mobile-friendliness factors get ratcheted up in the mobile algorithm, the definition of a top-ranked organic site may be that you bought into AMP and you got your organic listing by spending a ton of effort to optimize your site in AMP.<\/p>\n<hr \/>\n<p><a name=\"checklist\"><\/a><\/p>\n<h2>Mobile-First Index SEO Prep Checklists<\/h2>\n<p>We develop checklists around the technical processes we do for our clients. For our general SEO checklist, check out the <a href=\"http:\/\/www.bruceclay.com\/blog\/seo-checklist\/?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=mobile-bc\">Always Up-to-Date SEO Checklist<\/a>.<\/p>\n<p>To make sure our client sites are ready for the mobile-first index, we created these mobile-first checklist items to use along with our <a href=\"http:\/\/www.bruceclay.com\/blog\/mobile-seo-checklist\/?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=mobile-bc\">All-in-One Mobile SEO &amp; Design Checklist<\/a>.<\/p>\n<p><strong>Use this checklist to prep your sites with responsive design.<\/strong><\/p>\n<p>In general, no extra work needs to be done for a fully and properly configured responsive site because the same content exists for mobile and desktop, adjusting to the browser and size of either. However, confirm two things:<\/p>\n<ul>\n<li>Make sure the site passes Google\u2019s <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\">Mobile-Friendly Test<\/a>. (Note: The Crawl Errors report in SEOToolSet gives the same report for responsive sites.)<\/li>\n<li>Make sure that your navigation is usable by visitors.<\/li>\n<li>The mobile-first index will <a href=\"http:\/\/www.thesempost.com\/google-will-not-demote-mobile-content-behind-accordions-tabs\/\">no longer devalue content that is hidden behind tabs or accordion elements<\/a>. Make sure that such content is accessible to people landing on a mobile page and that it is appropriately optimized from an SEO point of view.<\/li>\n<\/ul>\n<p><strong>Use this checklist to prep separate mobile sites.<\/strong><\/p>\n<p>In addition to the above two points, here\u2019s a check list of additional safeguards to take for clients with a separate mobile site:<\/p>\n<ul>\n<li>Check the mobile site with Google\u2019s robots.txt testing tool to ensure that Googlebot is not blocked.<\/li>\n<li>Review the mobile site\u2019s content depth to make sure it will merit the long-tail searches that the desktop site qualifies for.<\/li>\n<li>Make sure any structured markup on the desktop site also exists on the mobile site (to protect featured snippets and other SERP elements).<\/li>\n<li>Note: Canonical tags may be left in place (assuming they are implemented correctly on the mobile site).<\/li>\n<\/ul>\n<p>Google has decided that being mobile-friendly and being fast is critical. The announcement isn\u2019t news because Google has been discussing this at conferences for a long time.<\/p>\n<p>Still there\u2019s much to do in adapting to the fact that user intent, content consumption and varying form factors differ from mobile to desktop.<\/p>\n<hr \/>\n<p><em>Let us help you drive and track traffic to your website with a mobile-first SEO strategy. BCI\u2019s services are tailor-made to match your business goals and audience.\u00a0<a href=\"https:\/\/www.bruceclay.com\/quoteform\/?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=mobile-bc\">Let\u2019s talk more about growing revenue through digital marketing<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.<\/p>\n<p>I think many people have heard the news. I think many of those people are confused by it.<\/p>\n<p>Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?<\/p>\n<p>See how many of the questions on this eight-question quiz you get right. You&#8217;ll also get our mobile-first checklists.<\/p>\n<p>Take the <a href=\"http:\/\/www.bruceclay.com\/blog\/mobile-first-seo-quiz\/\">Mobile SEO Pop Quiz<\/a>.<\/p>\n","protected":false},"author":35,"featured_media":41683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[104],"acf":[],"yoast_head":"<title>Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index? BruceClay.com<\/title>\n<meta name=\"description\" content=\"After news of a mobile-first Google index, Bruce Clay tests your understanding of mobile SEO and user experience with a quiz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bruceclay.com\/blog\/mobile-first-seo-quiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile SEO Pop Quiz #MobileFirst\" \/>\n<meta property=\"og:description\" content=\"How well do you understand the Google mobile-first index? 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