{"id":176498,"date":"2022-12-06T11:18:49","date_gmt":"2022-12-06T19:18:49","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=176498"},"modified":"2023-08-03T20:45:00","modified_gmt":"2023-08-04T03:45:00","slug":"diy-seo-4-questions-ask-before-start","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/diy-seo-4-questions-ask-before-start\/","title":{"rendered":"DIY SEO: 4 Questions to Ask Before You Start"},"content":{"rendered":"
\nCan you do search engine optimization on your own? It is true that SEO can be learned. And yes, you may find success on your own! That said, there are things to consider before you embark on this journey to make sure it\u2019s a good fit:<\/p>\n
It is likely the case that if you have a website, you have a business to run. Whether you are a solopreneur or a business with a team that wants to tackle SEO, you are busy.<\/p>\n
SEO is not a one-time thing. Of course, there are one-time things that you will do at the outset of the project, but SEO is constant throughout the lifecycle of your site.<\/p>\n
Consider some of the things you will need to do at the outset of an SEO initiative:<\/p>\n
And here is what you should do at minimum on a monthly basis with tasks broken up throughout the weeks:<\/p>\n
Of course, it is not always this cut and dry. You will need to have the discernment on what tasks will give you the most ROI in the quickest amount of time.<\/p>\n
Here are some resources as you get started on your journey:<\/p>\n
When rankings and traffic tank, will you know how to diagnose the problem? You will run into problems with traffic at some point.<\/p>\n
This means you will have to pivot and turn your attention to finding and fixing the issue. Was it a Google change? Is there new competition? Did something happen offline that would impact your traffic? Did you redesign your website or do something else to it?<\/p>\n
To be blunt: This diagnosis often takes a lot of wisdom and experience. It is not likely something you will be able to figure out easily when you are just starting out.<\/p>\n
If and when you have figured out and fixed the problem, you will then need to catch up on your day-to-day SEO deliverables. Unfortunately, the fast-paced nature of organic search means the picture can change on a dime \u2013 even if you divert resources for a month.<\/p>\n
Here are some resources as you get started:<\/p>\n
On top of everything else, you will need to commit to SEO learning.<\/p>\n
You will need to understand when Google changes things and how it may impact your website. You will want to learn the latest strategies in SEO and how to perfect the best practices. All of this takes time, as in hours each month set aside for education.<\/p>\n
In any given month you might:<\/p>\n
Then, you can apply the things you\u2019ve learned to your daily \/ weekly \/ monthly tasks.<\/p>\n
You cannot let yourself get stale here. Good SEO strategies come from continuous learning \u2013 you learn when you do SEO, and you learn when you listen to others.<\/p>\n
These resources will help you on your journey:<\/p>\n
When you are DIY\u2019er, things can get hard. There will be problems that you cannot fix on your own. You will seek advice.<\/p>\n
If you are doing SEO on your own, you may not want to spend more money on outside expertise. But if you have a little budget set aside, you can get the type of help you need to get you over the humps.<\/p>\n
For example, you could invest in two important things on your SEO journey:<\/p>\n
Having just a little bit of help to start and then when things get rough along the way can help you be more successful with your DIY SEO program.<\/p>\n
I recommend checking out these resources:<\/p>\n
So, is DIY SEO worth it?<\/p>\n
It depends on if you will prioritize the time for SEO, how committed you are to keeping up with it, and if you can set aside some budget for outside help as needed.<\/p>\n
If you feel like any of those will be too hard, then I recommend either not doing SEO or hiring outside expertise when you are able to.<\/p>\n
Don\u2019t have the time for SEO? Unsure where to start? Our SEO experts can help. Reach out to us<\/a> for a free consultation.<\/em><\/strong><\/p>\n Individuals can take on SEO themselves and achieve positive outcomes, but there are a few critical factors they must get \u201cright\u201d to succeed.<\/p>\n The Power of DIY SEO<\/strong><\/p>\n Search engine optimization is not an arcane art reserved only for specialized agencies. With the proper knowledge and dedication, individuals can handle SEO themselves and achieve favorable results. SEO is a never-ending journey that requires constant effort, commitment, and the willingness to adapt to ever-evolving search algorithms.<\/p>\n Knowledge and Ongoing Education<\/strong><\/p>\n Before beginning your DIY SEO journey, it’s essential to familiarize yourself with the basic principles of SEO. This includes keyword research, on-page optimization, and linking strategies. To stay abreast of current trends and stay abreast of changing priorities, it is also wise to familiarize yourself with SEO resources such as webinars or forums dedicated to this discipline. Continuous learning is critical to keeping your SEO strategies effective and relevant.<\/p>\n Evaluating Your Resources<\/strong><\/p>\n While taking on SEO yourself can save costs, assessing whether you have the necessary time and resources to invest in the process is essential. SEO requires regular monitoring, analysis, and adjustments, which can be time-consuming. Consider whether you have the bandwidth to tackle these tasks effectively.<\/p>\n Crafting a Targeted SEO Plan<\/strong><\/p>\n A well-crafted SEO plan is crucial for achieving positive results. Conduct thorough keyword research to identify relevant and high-traffic keywords for your website. Develop a content strategy that aligns with your target audience’s needs and incorporates your chosen keywords naturally into your content.<\/p>\n Measuring and Adapting<\/strong><\/p>\n The success of your DIY SEO efforts relies on consistent measurement and adaptation. Monitor your website’s rankings, organic traffic, and conversion rates regularly. Web analytics tools can help identify areas for improvement and gain insight into user behaviors. Based on this data, make informed decisions and adjust SEO strategies as necessary.<\/p>\n Doing search engine optimization on your own is entirely possible and can lead to positive outcomes for your website. By acquiring the necessary knowledge, creating a targeted plan, and continuously adapting your strategies, you can achieve meaningful results through DIY SEO.<\/p>\n Step-by-Step Procedure: Achieving Success with DIY SEO<\/strong><\/p>\n Web analytics tools can help identify areas for improvement and gain insight into user behaviors. Based on this data, make informed decisions and adjust SEO strategies as necessary.<\/p>\n","protected":false},"excerpt":{"rendered":" Search engine optimization is not easy. It’s very complex and takes a lot of work to do it successfully. So can you do SEO on your own? Here are four questions to ask before you jump in.<\/p>\n","protected":false},"author":35,"featured_media":176499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1550,1356,1379,1232,1110],"acf":[],"yoast_head":"<\/a>FAQ: Can I do search engine optimization on my own and achieve results?<\/h3>\n
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