{"id":93341,"date":"2021-04-21T10:51:56","date_gmt":"2021-04-21T17:51:56","guid":{"rendered":"https:\/\/www.bruceclay.com\/?p=93341"},"modified":"2023-12-21T01:48:47","modified_gmt":"2023-12-21T09:48:47","slug":"why-seo-packages-are-usually-the-wrong-way-to-go","status":"publish","type":"post","link":"https:\/\/www.bruceclay.com\/blog\/why-seo-packages-are-usually-the-wrong-way-to-go\/","title":{"rendered":"Why SEO Packages Are Usually the Wrong Way to Go"},"content":{"rendered":"
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When it comes to selling business services, there\u2019s plenty of advice that advocates for<\/a> creating packages. And many SEO vendors today have run with that idea.<\/p>\n My opinion is that anyone who offers an SEO package does not know how to do SEO. What do I mean by that? SEO vendors are not serving their clients well when they offer packages to pigeonhole them into a fixed set of deliverables and tasks that are not customized to the business.<\/p>\n To clarify: Packages in and of themselves are not bad. But service packages without any customization to the client\u2019s business, customers, current events, or Google changes are a disservice. Real SEO is not about getting the easy wins; it is about getting the impossible wins.<\/p>\n You cannot do real SEO without customization, and cookie-cutter packages are not going to get you ranked for anything highly competitive. For example, it took us two years to get a client ranked for \u201cgames\u201d among billions of results \u2014 that is not a one-size-fits-all project.<\/p>\n If you buy a package, know that if your competitor has an adaptive SEO strategy run by experts, they will likely outperform you. Sure, some packages can help certain websites, but few can take on the big competitors.<\/p>\n In my opinion, the reason vendors offer packages is to overcome common errors caused by untrained staff, to offer offshore services, or to sell easy, cookie-cutter services when experts are not available.<\/p>\n Those who actually think that they can develop a rigid program that covers all SEO tasks for a year, regardless of the reality of the website, are not SEOs. They are robots that punch a clock and tick off an SEO checklist<\/a>. Success requires flexibility and not a one-year checklist.<\/p>\n Every website and every business is unique. One issue with packages that offer a fixed set of deliverables is that they typically don\u2019t allow for a custom strategy. That strategy must be tailored to an industry, a target audience, and a business\u2019s objectives.<\/p>\n This is problematic. Generic work will get generic results. When an SEO vendor does not put in the effort to understand your specific business challenges at any given time and then translate that into a strategy, your chances of competing long-term are very low.<\/p>\n When trying to compete in the search results, consider the following variables that impact a website\u2019s ability to rank:<\/p>\n Taking all of this into account, there is no way to design an SEO package a year in advance that will get your business to the top three positions for your many keywords. Things change, and the strategy must change accordingly.<\/p>\n No major company doing SEO is even considering packages \u2014 all services need to be customized around their specific site needs. Unfortunately, many smaller businesses get roped into packages, and it does not serve them well.<\/p>\n The best solution, in my opinion \u2014 and the approach we take here at Bruce Clay Inc. \u2014 is to take a team of experts and have them define the program in agile, four-week sprints. This is something that gets done over and over every four weeks.<\/p>\n With this process, every four weeks, we determine what is most important for that particular business at that point in time and then redefine the project.<\/p>\n And, if you want top three rankings for competitive terms, you better ensure that you have experts<\/a> on your SEO team with 10-plus years of experience. You do not want a novice determining your digital future, or you have none.<\/p>\n Think about this: How can you trust an SEO vendor that tells you what you need for the next year before they’ve examined the intimate workings of your business, your customers, and your website? Do they have a copy of the super-secret Google plan for the next year?<\/p>\n Sorry, no packages here.<\/p>\n If you’d like to explore what customized SEO services<\/a> can do for your business, contact us today<\/a>.<\/em><\/strong><\/p>\n SEO remains a cornerstone for businesses aiming to enhance their online visibility. However, the effectiveness of SEO strategies often hinges on customization rather than adopting pre-packaged solutions. Rigid package solutions might promise convenience, but they rarely accommodate the unique dynamics of each business.<\/p>\n The heart of successful SEO lies in understanding your business’s distinct goals and target audience. Pre-built SEO packages might offer a quick fix but lack the depth required to address your specific industry, competition, and customer behaviors. Conducting a comprehensive SEO audit, including keyword research and competitor analysis, is the initial step toward tailoring a strategy that aligns with your unique objectives.<\/p>\n In the dynamic realm of SEO, staying agile is crucial. Rigid package solutions often fail to adapt to algorithm updates, leaving your business lagging in search rankings. Embracing a flexible approach entails consistently monitoring your website’s performance, analyzing key metrics, and adjusting your strategy accordingly. This iterative process lets you seize emerging opportunities and swiftly mitigate potential challenges.<\/p>\n Engaging content is the backbone of any effective SEO strategy. Generic package solutions rarely account for the creation of compelling, industry-relevant content that resonates with your audience. Crafting valuable content, such as blog posts, videos, and infographics, caters to search algorithms and fosters genuine connections with your customers. This personalized touch is challenging to achieve through off-the-shelf solutions.<\/p>\n Collaboration between SEO experts and your internal teams is paramount. Rigid packages often lack transparency and exclude your team’s valuable insights. Building an in-house understanding of SEO basics empowers employees to contribute meaningfully to the strategy. This partnership ensures that the SEO efforts align with broader business objectives and values.<\/p>\n While package solutions might seem enticing, the path to successful SEO is paved with customization, agility, and collaboration. By embracing these principles, businesses can navigate the ever-changing digital landscape while reaping the rewards of improved online visibility, organic traffic, and sustained growth.<\/p>\n Step-by-Step Procedure: Customizing SEO Strategies for Optimal Success<\/strong><\/p>\n By following these detailed steps, businesses can navigate the complex SEO landscape while avoiding the pitfalls of rigid package solutions, ultimately achieving long-term success in their digital marketing endeavors.<\/p>\n This article was updated on December 21, 2023. \u00a0 <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Anyone that offers SEO packages does not know how to do SEO. Find out why search engine optimization “packages” are the wrong way to go.<\/p>\n","protected":false},"author":35,"featured_media":93347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1759,1758,1760,1500,1232],"acf":[],"yoast_head":"\n
<\/a>The Problem with the Package<\/h2>\n
<\/a>Reason 1: Every Website Is Unique<\/h2>\n
<\/a>Reason 2: There Are Too Many Variables in Search<\/h2>\n
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<\/a>What to Do Instead<\/h2>\n
<\/a>FAQ: How can businesses ensure successful SEO without falling into the trap of rigid package solutions?<\/h3>\n
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