![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/SERP-features-800.jpg\")
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The Google search engine results page (SERP) is ever-evolving. Not only does Google aim to improve the SERP with new features each year, but every search query presents a new SERP with varying features to rank for.<\/p>\n
So getting to know the most common SERP features is a good starting point on your journey for optimizing for them.<\/p>\n
In this article, let’s discuss:<\/p>\n
A SERP feature is a type of result shown on a search engine results page (SERP) that falls outside of the traditional organic search results (i.e., the blue links).<\/p>\n
![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/Google-search-results-1.png\")
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SERP features offer different ways for search engine users to discover information and for website publishers and brands to show up on the SERP.<\/p>\n
Optimizing for the different SERP features should be a part of any SEO strategy. It starts with understanding what SERP features show up for your target keywords, then creating content or structuring information in a way that allows you to compete for a spot in those SERP features.<\/p>\n
Of course, not all SERP features are going to give you the opportunity to rank. Some SERP features provide answers to queries without the user ever having to leave the SERP. A direct answer is a good example of this \u2014 more on that later.<\/p>\n
While SERP features vary based on the query, it\u2019s also interesting to see the big picture, like what search features are most prominent on average<\/a>.<\/p>\n Learn more:<\/p>\n As you read through this list of common SERP features, remember that you can optimize for some things, and others Google automatically generates.<\/p>\n Ads are paid placements on the search results page that can show up when you have a Google Ads account. Ads can show up above or below the other search results on a SERP, or on the side. Ads show up in different forms: text ads or Google Shopping ads. Read more about advertising here<\/a>.<\/p>\n Ads Example<\/strong><\/p>\n A carousel is a type of result appearing on the SERP that displays a visual list or gallery of results. Clicking on an individual item in the gallery starts a new search for that item. Carousels can show up for any number of search queries. Common search queries are on films, recipes, music albums, etc.<\/p>\n Carousel Example<\/strong><\/p>\n Also referred to as \u201cposition zero,\u201d a featured snippet is a snippet of information pulled from a third-party webpage (like yours) that appears at the top of the search results above all organic results but often below paid ads. Sometimes, more than one featured snippet appears for a query.<\/p>\n Featured Snippet Example<\/strong><\/p>\n An image carousel is a row or gallery of images related to the search query. Clicking on an image brings you to the Google Images search vertical to explore more images related to the search.<\/p>\n Images Example<\/strong><\/p>\n A knowledge card is another way Google answers queries \u2014 and these answers are typically considered common knowledge. As such, Google relies on multiple sources to pull this information (like data agreements with third parties) but not third-party websites (like yours).<\/p>\n Knowledge cards can be displayed in many different forms. For example, a direct answer is a form of a knowledge card, and a direct answer comes in many different forms, whether it\u2019s showing the weather, offering up a conversion calculator, showing the nutritional value of a food, offering a dictionary definition, or something else.<\/p>\n Knowledge Card Example 1<\/strong><\/p>\n Knowledge Card Example 2<\/strong><\/p>\n The Knowledge Panel extracts semantic data from many sources to offer information about a search query, including Wikipedia information, images, business information, and more. The Knowledge Panel is a Google Knowledge Graph feature and typically displays at the top or the side of the SERP, depending on the device you use.<\/p>\n Knowledge Panel Example<\/strong><\/p>\n The local pack shows up as a map with local business results (including basic information about the businesses) listed below. The local pack appears when a search query has a local intent and at the top of the SERP. For more, see: Checklist for Local SEO<\/a>.<\/p>\n Local Pack Example<\/strong><\/p>\n A local teaser is focused on local business, just like the local pack but for hotels and restaurants predominantly. It differs from the local pack in that it doesn\u2019t include a direct link to the company website.<\/p>\n Local Teaser Example<\/strong><\/p>\n Google features relevant and timely news articles from news publishers in the SERP as related to a query. News articles are featured often in a \u201ctop stories\u201d carousel pulled from the search vertical Google News and other sources. To learn more, see: Your Guide to Google News SEO<\/p>\n News Example<\/strong><\/p>\n The \u201cpeople also ask\u201d section presents a list of common queries related to the original search query. Search engine users can expand the questions featured in the box to see a snippet of information that is pulled from a third-party webpage to answer the query.<\/p>\n This section is dynamic in that toggling the answer to a specific question in the box prompts new questions and answer snippets to render.<\/p>\n Related Questions Example<\/strong><\/p>\n At the end of the SERP, there is a \u201crelated searches\u201d section where Google presents searches related to the original query. Clicking on a related search option will start a new search.<\/p>\n Related Search Example<\/strong><\/p>\n Google often displays tweets on the SERPs related to the search query, often for brands or people but also for trending topics. Selecting the tweet from the SERP opens up the featured tweet on Twitter; selecting the featured account name opens the account page on Twitter.<\/p>\n Twitter Results Example<\/strong><\/p>\n Video thumbnails show up for certain queries — some more than others. For example, \u201chow to\u201d-type searches often surface video content. For the most part, all videos are from YouTube (owned by Google). For more, check out our article on YouTube SEO<\/a>.<\/p>\n Video Results Example<\/strong><\/p>\n Yes, there are a great many ways to optimize for these common SERP features (and other SERP features not listed in this article). As mentioned earlier, some you can optimize your webpages for, and others are automatically generated by Google.<\/p>\n In this help file<\/a>, Google shares all the ways you can enable search result features for your website. That is a good place to start, but it only scratches the surface of how you can optimize the entire SERP using SEO.<\/p>\n Request a free consultation<\/em><\/strong><\/a> with us if you\u2019d like to discuss how we can help optimize your website.<\/em><\/strong><\/p>\n When it comes to maximizing your online visibility and standing out in the crowded digital landscape, leveraging Search Engine Results Page (SERP) features is paramount. These features, such as featured snippets, knowledge panels, and local packs, offer prime real estate on search results, boosting your chances of attracting user attention and driving organic traffic.<\/p>\n Understanding SERP Features and Their Significance<\/strong><\/p>\n Search engines have evolved beyond displaying traditional blue links. SERP features are dynamic elements that directly provide quick answers and relevant information on the search results page. Appearing in these features can significantly improve your content’s visibility and credibility. To start, identify which SERP features are relevant to your industry and audience. For instance, e-commerce sites can focus on product carousels, while local businesses aim for the local pack.<\/p>\n Crafting Content Tailored to Featured Snippets<\/strong><\/p>\n Featured snippets are concise answers displayed prominently on top of search results. Craft well-structured content that addresses common user queries to optimize for these. Use succinct paragraphs, bullet points, and tables to present information logically. Conduct thorough keyword research to understand the phrasing of user queries and incorporate them naturally within your content.<\/p>\n Securing Your Spot in Knowledge Panels<\/strong><\/p>\n Knowledge panels provide comprehensive information about entities, making them a powerful branding tool. Claim and verify your Google Knowledge Panel if you’re eligible. Ensure your content is accurate, up-to-date, and structured so search engines can easily extract relevant information. This might involve using schema markup to provide structured data about your organization or offerings.<\/p>\n Local SEO and the Importance of the Local Pack<\/strong><\/p>\n For businesses targeting local audiences, the local pack is a goldmine. Make sure your Google My Business profile is complete and accurate. Encourage satisfied customers to leave reviews, influencing your local pack ranking. Include location-specific keywords in your content and metadata to enhance local search visibility.<\/p>\n Navigating Visual and Video SERP Features<\/strong><\/p>\n SERP features aren’t limited to text. Visual elements like images, videos, and carousels can capture user attention. Optimize your images with descriptive filenames and alt text, ensuring they align with your content. Create engaging videos that cater to user intent, and optimize video titles and descriptions with relevant keywords.<\/p>\n Transitioning seamlessly between these strategies is key to a holistic content optimization approach. Understanding each SERP feature’s nuances and tailoring your content to meet their requirements can bolster your online visibility and establish authority in your niche.<\/p>\n Step-by-Step Procedure: Optimizing Content for SERP Features<\/strong><\/p>\n By following these steps, you can systematically optimize your content to leverage SERP features, enhancing your online visibility and establishing a strong digital presence.<\/p>\n This article was updated on December 22, 2023. \u00a0 <\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":" SERP features offer various ways for search engine users to discover information. Optimizing for the different features should be part of any SEO strategy. Get to know the most common SERP features in this guide.<\/p>\n","protected":false},"author":35,"featured_media":97287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[1747,1746,1731,1232,1579],"acf":[],"yoast_head":"![\"Google](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/serp-features-searchmetrics-e1621962637437.png\")
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<\/a>Types of SERP Features in Alphabetical Order<\/h2>\n
Ads<\/h3>\n
![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/ads-example.jpg\")
<\/p>\nCarousels<\/h3>\n
![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/carousel-example.jpg\")
<\/p>\nFeatured Snippet<\/h3>\n
![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/featured-snippet-example.jpg\")
<\/p>\nImages Carousel<\/h3>\n
![\"Google](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/images-example.jpg\")
<\/p>\nKnowledge Card<\/h3>\n
![\"Google](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/knowledge-card-1.jpg\")
<\/p>\n![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/knowledge-card-2.jpg\")
<\/p>\nKnowledge Panel<\/h3>\n
![\"A](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/knowledge-panel.png\")
<\/p>\nLocal Pack<\/h3>\n
![\"Google](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/local-pack.jpg\")
<\/p>\nLocal Teaser<\/h3>\n
![\"Local](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/local-teaser.jpg\")
<\/p>\nNews<\/h3>\n
![\"News](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/news-example.jpg\")
<\/p>\nRelated Questions \/ People Also Ask<\/h3>\n
![\"Related](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/related-questions.jpg\")
<\/p>\nRelated Searches<\/h3>\n
![\"Related](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/related-search.jpg\")
<\/p>\nTweets<\/h3>\n
![\"Twitter](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/twitter-results.jpg\")
<\/p>\nVideos<\/h3>\n
![\"Video](\"https:\/\/www.bruceclay.com\/wp-content\/uploads\/2021\/05\/video-results.jpg\")
<\/p>\n<\/a>Can You Optimize for SERP Features?<\/h2>\n
<\/a>FAQ: How can I effectively optimize my content to leverage SERP features and enhance online visibility?<\/h3>\n
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