Glad you found the content useful, ExpWriters!

Analytics are always good, Digital! Thanks for sharing.

Yeah…. they’re good at what they do.

:)

Thanks for reading, Alleli!

Hi, Cole!

Glad the article resonated with you.

I think having social share calls to action in the right place at the right time (i.e., on a thank you page) is an excellent way to capitalize on opportunity. But I don’t really see any reason to withhold the social share buttons until the moment is perfect, though. I think in an everyday situation social sharing should be a secondary or tertiary read/priority on the page, and they should be bumped up to the star of the show only if you want to make them a post-action call to action (like NatureBox did in the thank you page example I mention).

I am curious what Paul said about leaving social share buttons off the site. I can only think of two reasons why I would consider leaving them off:

1) If they are adding load time to the web page, which can result in a poor user experience (and abandons) and a SERP rank decrease if Google deems the sluggishness to be a low site quality indicator.

2) If the social share buttons have number flags associated with them and you don’t want to shoot yourself in the foot by displaying single-digit social engagement flags on pages that don’t get herds of traffic.

If those are your concerns, ok; I can meet you in the middle. Otherwise, how can offering visitors buttons that help them spread your content and/or connect with you socially be a bad thing?

Good conversation topic, Cole. I like it.

The social sharing call to action on the Thank You page is a great idea. I was watching a video by Paul Boag earlier this week, and he recommended leaving social media buttons off the site until the visitor has taken some form of desired action; then asking them to take another. Makes sense.

– Cole